Tiffany Avery Email & Phone Number

Keller, Tx, Us

Singapore, Singapore, Sg

Member of the regional leadership team, responsible for regional and global scope of work focused on developing and executing marketing plans, marketing creative assets, and creative sales tools for breakthrough, innovative cloud-based software solutions and hardware solutions.Responsible for development and execution of the regional marketing strategy, budget, and local marketing team. Worked closely with the global marketing team to outline the specifications of regional marketing creative asset requirements, and supporting marketing assets.Developed event marketing plans for the region, including sponsorships, events and expos, the communications plan, marketing messages, and on the ground activation. Liaised with the global event team to find new opportunities to promote the brand in local market (events, webinars, etc.), and worked with the sales team to evaluate new opportunities through metrics and KPIs. Executed all regional events and worked closely with the media producer to shoot customer interviews, testimonials, and social media posts. Responsible for all marketing assets for the sales team to ensure all tools and resources required were developed and up to date. Created and assembled “show kits” for the sales team to reduce expenses and increase operational efficiency.Planned, executed, and cultivated customer testimonials and case study collateral with customers, working with the media producer, copywriter, digital marketing manager, and social media manager.Launched global account-based marketing initiative in the organization to target specific customers and key accounts, which resulted in optimized campaigns with 50%+ open rates and highest conversion rates to date.Planned, executed, and oversaw company’s global presence at all regional trade shows, including International Bowl Expo 2022, the smallest of the large shows attended by the company, yet the most successful of all time with a 400% return on investment to date.

Grapevine, Texas, Us

Hired to establish the marketing department for national, fast-growing, vertically integrated provider of garage floor coatings, cabinets, and organizational products with more than 100 franchise locations in the United States. Developed and executed omni-channel marketing strategy and timeline for brand development, franchise development, and franchise support (local marketing).Executed and managed marketing programs and budgets across a variety of channels and segments.Conducted market research and benchmark regularly to stay at the forefront of industry trends and best practices.Managed and oversaw digital marketing including websites, social media channels, blogs, and paid campaigns, including PPC, programmatic, and geotargeting.Implemented new social media management software and planned content strategy for all social media accounts.Monitored the effectiveness and impact of current initiatives with key performance indicators (KPIs) and compiled robust reports.Established and enforced marketing practices and standard operating procedures.Developed marketing training for new franchise locations and consult on marketing activities by location as needed.Managed relationships with marketing and advertising vendors and service providers.Monitored, oversaw, and managed brand health, and ensured consistency between business segments and franchise locations.

Executive position on senior leadership team, with direct responsibility for all members of the marketing team and marketing budget. Responsible for the development & implementation of a comprehensive omnichannel marketing plan to increase revenue by 200%. Influence and plan quarterly and annual company objectives.Developed and implemented a cohesive marketing plan to increase brand awareness and meet financial goals for 2021 and design/review the Marketing department’s budget.Set current and long-term goals for internal teams and oversaw effectiveness of those teams.Built relationships with media and stakeholders through creative PR strategies and deliberate messaging.Monitored all marketing campaigns and make improvements.Prepared regular reports and presentations on marketing metrics.Conducted market analysis to identify challenges and opportunities for growth.Provided guidance and ideas to organize effective marketing events.Forecasted hiring needs for the Marketing department.Participated in the quarterly and annual planning of the company’s objectives.Tracked competitors’ activities.Created marketing and branding for company product offerings in a cohesive and comprehensive manner.Maintained any changes or updates for the company website and/or product offerings.

Rio Rancho, Nm, Us

Recruited by President/CEO as first hire of new organization funded by public and private sectors. Design and implement branding/marketing master plan for SEA services, focusing on businesses/industries considering expanding, relocating or consolidating operations in, and assisting existing local firms with growth strategies and economic research. Second-in-command under CEO, charged with leading organization-wide strategic plan, business attraction and existing business expansion pipeline. Oversaw company's PR & Social Media Specialist to manage presence on all social media platforms, conceive email marketing campaigns and all other communications including print, press releases and advertising. Facilitated organization's outreach initiatives by building relationships with local business/community leaders. Directed all messaging with media, investors and public.Won International Development Award for design and functionality of company’s website, https://sea-nm.com/, competing against thousands of entries worldwide.Played pivotal role in launching SEA by establishing programs to attract funding from private sector, hiring employees and conceptualizing/introducing organization's branding strategy in the community.Spearheaded business development initiatives through frequent travel to conferences and trade shows related to community’s target industries, building business expansion pipeline to include 5,000 contacts, 200 leads and 75 projects annually, resulting in the creation of thousands of jobs in the community per year.Created 5 year marketing outreach plan to position SEA for ongoing pursuit of multiple business relocations/expansions to community annually, focusing on target industries.Developed verified sites/virtual building program to address lack of available buildings for community projects.Generated more than $100k for job creation programs by organizing fundraiser and corporate golf tournament.

Played key role on firm's Client Services team, responsible for strategic development, implementing, maintaining and enhancing all Word-of-Mouth Marketing campaigns. Collaborated with clients to create customized comprehensive marketing and online promotional plans. Monitored performance across various media platforms, including email marketing, offers/promotions, collateral, and website design/updates to ensure execution of appropriate messaging/branding. Mastered skills in website development and coding, graphic design and WordPress to provide clients with cutting-edge promotional tools, including search engine optimization, search engine management.Facilitated firm's shift in service offerings by creating on-the-go eLearning training program for field sales associates.

Columbus, Ohio, Us

Assigned to develop company's first set of training materials for use by company leadership and staff trainers in 7 customer contact centers nationwide. Based in Rio Rancho, N.M., with frequent travel to corporate headquarters in Columbus. Collaborated with stakeholders to define the program/product vision and project scope. Created a variety of instructional programs to encompass all learning styles and Customer Experience concepts through formal training and eLearning, utilizing Articulate, Adobe Creative Suite and Adobe Captivate.Designed technical training materials for Customer Care Center functions, including Facilitator and Participant Guides.

Columbus, Oh, Us

Promoted to leadership position in the training department for entire corporate enterprise, encompassing Columbus, Ohio, headquarters and regional locations in Rio Rancho, N.M., Dayton, Ohio and New York City. Assigned special projects for various company brands due to exceptional knowledge of company-wide operations, including care centers, distribution centers and retail stores. Supervised trainers throughout the company, providing coaching on new hire training, improving service, selling capabilities and product expertise, and associate improvement plans. Directed twice-yearly new hire trainings when company mass-hired hundreds of associates for holiday rush seasons. Oversaw company-wide Beauty Training and for the Victoria’s Secret Beauty brand.Created and implemented specialized training programs to transition employees from sales positions to customer service positions in response to rapid growth of online shopping, enabling company to quickly adapt to changing customer demands. Designated to lead establishment of first Customer Care Center/E-Commerce Operations for company's Henri Bendel brand, luxury retailer of women's handbags, jewelry and fashion accessories with flagship New York City store location. Managed day-to-day operations, built and maintained employee online training/resource guide and trained all associates in the Care Center, New York offices, New York flagship store support, and Columbus distribution center. Received company's Outstanding Leadership Award for Quarter 4 2011, for launching Henri Bendel Customer Care Center in less than one month.Directed integration of Victoria’s Secret Customer Service Promise into all internal materials for Sales, Customer Service, Human Resources and Training.Served as Instructional Designer for multi-site training team to ensure full range of adult learning styles was incorporated into all training and development courses for Victoria’s Secret Direct and Henri Bendel.

Promoted due to success as Sales Associate; based in Rio Rancho, N.M. Charged with designing and facilitating training programs/presentations for 1,500+ sales associates of all levels in 2 national call centers, emphasizing motivation, selling best practices, product knowledge and personal growth. Published all training manuals and trained new sales associates on products, system procedures and selling skills. Maintained training database to ensure effective/efficient operations and accurate reporting for all sales employees. Created/coordinated projects for large displays, fashion shows and merchandise road shows.Directed seminars focusing on business growth resulting in net sales of $1.55B+ annually.Developed various courses and training programs used company-wide for sales/customer service associates, including New Hire Facilitator and Associate Guides, selling programs, Customer Experience programs and Culture Shaping.Formed strategic partnerships with leading global retailers Clarins, Frédéric Fekkai, Freeze 24/7 and StriVectin-SD.Partnered with corporate technical development team and marketing teams to launch Victoria’s Secret Mobile website, Victoria’s Secret Mobile Application and Victoria’s Secret Marketing Strategy.Designed eLearning courses for new One-Page Checkout on victoriassecret.com, Buy Online/Return in Store and Store Out of Stock programs.Created new selling model for all L Brands Direct associates: "Providing the Total Customer Experience through Selling."Honored with Impact Award for developing materials and training 900+ new associates in fall 2007.

Columbus, Oh, Us

Set company record for highest sales during first year of employment; company employed 1,500 sales associates at the time.Won “Star of Sales” award for exceeding company expectations for sales in February 2005, May 2005, August 2005, November 2005, February 2006.Four-time “Impact Award” winner for achieving highest sales in the company, opening the most new credit card accounts and doing so in the least amount of time. Earned “Victoria Award” in March 2005 and February 2006 for providing outstanding Total Customer Experience.

Education record

Education record

Education record