Develop and execute high-level marketing strategies and plans to educate consumers on the mortgage process and increase volume of mortgage loans acquired. Synthesize insights and data to create audience specific advertising campaigns.Write creative briefs and strategy presentations to influence marketing initiatives.Engage with external partners to build co-branded marketing assets. Create and initiate new processes to remove roadblocks and increase marketing staff efficiency.Collaborate with internal and external agency stakeholders to drive high-impact marketing initiatives.

Developed, planned, managed, executed, and analyzed marketing and advertising campaigns for professional sports league licensed apparel. Oversaw budget of more than £1,000,000. Promoted brand positioning across brick and mortar retail, e-commerce, and social media.Supervised development of business-to-business and business-to-consumer advertising campaigns, including creative oversight, photography, agency management, and budget.

Lead magical, fun, creative and interactive yoga-inspired story-style classes for children ages 1-12.

Oversaw day-to-day operations and strategic growth of multimillion-dollar licensing and retail business across multiple product lines including apparel, accessories, gifts, novelty items, and beauty products.Created, planned, managed, and analyzed marketing and advertising campaigns to grow licensing business by 10% for four consecutive years. Identified and introduced new retail distribution executed by leading manufacturers.Managed team of six and $500,000 budget oversight for a three-day conference of more than 950 attendees from 125 vendors.Created and executed hospitality events at 26 NFL stadiums across the country for female fans attending games.Spearheaded market research and analysis of insight findings to grow awareness and attract target customer segments.Influenced development of sponsorship activations.Supervised PR and communications for advertising campaigns, including oversight of copywriting, photography, and videography.

Business training program with six-month intervals spent in National Football League departments: Football Operations, Events, Fan Strategy & Marketing, and Consumer Products.Negotiated and executed contract renewal with a major national distributor.Coordinated stadium operations at Super Bowl XLIII in Tampa, FL, including managing on-site marketing activations and game-day catering for more than 2,000 employees.Updated content and analyzed website traffic of NFL PLAY 60 content to NFL.com and NFLRUSH.com.Planned and executed NFL PLAY 60 experience at Nickelodeon’s Worldwide Day of Play.Managed NFL Take a Player to School sweepstakes, including contract and rules updates, publicity, creative design and onsite event management.

Emmy nominated Producer. Also served as Director, Associate Director, Editor, and Writer on numerous productions. Works were seen in over 200 countries and on networks such as HBO, ESPN, NFL Network, and NBC.

Interviewed various subjects, including past and present NFL players and former Mayors Rudy Giuliani and Martin O'Malley.Directed cameramen and subjects.Wrote talent stand-ups. On location at numerous sites including Pro Bowl and Super Bowls 34, 36 through 40.

Created format for weekly NFL Blast international program. Scheduled post production.Established and followed show budget.Assisted producers in scheduling and planning shoots.

Coordinate our monthly community service at The Children's Aid Society's Dunlevy Milbank Center. The Study Now, Play Later program includes one hour of arts & crafts and one hour of physical activity every month. We also participate in their annual holiday party by purchasing and wrapping gifts for the kids.

Reviewed applications/credit reports and interviewed of potential Habitat families. Led all committee meetings and gave detailed family selection reports to the Board of Directors.