• Develop digital marketing campaigns to successfully market corporate initiatives• Write search engine optimized content to be used in emails, blog posts, and website• Design images and graphics utilizing Adobe Photoshop• Create project plans in project management system and lead team meetings to maintain timeline

• Analyze website data and lead sources to determine ROI to increase leads and decrease spend• Research and implement advertising trends for social media, Search Engine Optimization, Search Engine Marketing, blogs, email, etc.• Plan and implement marketing strategy given yearly budget of $300,000• Utilize customer relationship management software to target specific customer segments and determine best medium to reach them• Update websites on a monthly basis including content writing• Write blog posts to both inform customers and increase Search Engine Optimization• Negotiate rates and plan schedules for television, radio, newspaper, and digital media• Write television and radio scripts to fit company image and monthly campaigns• Create social media campaigns to increase engagement • Recruit, interview, hire and train interns to assist in marketing department• Design web banners, direct mail pieces, emails, letters, coupons and other various pieces• Plan and execute events such as annual Golf Outing, Grand Re-Opening, Drive 4 UR School, 30th Anniversary, various sales events, and non-profit fund raisers

• Established process to reconcile vendor invoices and created reporting system using Excel• Reconcile invoices each month resulting in an average of $8,000 in credits and create letters to inform clients • Instruct media stations to air correct spots and formed updated method of confirmation to assure accuracy• Train interns each semester in the media department and assign tasks daily

• Communicated with clients via phone and several meetings to obtain details and expectations of each client’s event• Maintained logistics for events and created reports utilizing computer program Daylight Enterprise• Met with the general manager, head chef, set up crew, and banquet manager to ensure all staff was aware of plan• Oversaw event and managed staff to maintain timeline and execution of event

Coordinated delivery of approximately 10 pieces of equipment or supplies dailyCommunicated with hospitals and insurance companies to obtain patient informationContacted local durable medical equipment providers and negotiated prices to increase profit for the company Prioritized orders and managed time using computer program Viper

• Generated ideas in order to collaborate with established events to promote new entertainment magazine Hoopla• Called contacts and convinced several area groups to work with Hoopla in sponsoring events• Attended promotional events to generate buzz about Hoopla including Cedar Rapids St. Patrick's Day, local bar openings, and University of Iowa Campus Activities Board events• Increased readership and advertising in Hoopla to help sustain new branch in a declining business

• Managed construction of new website with a $10,000 budget from beginning research to final proofing• Crafted new recruiting brochure and managed communications between graphics department and external printing company• Planned, organized, and carried out eight events for 114 interns such as Leadership Luncheons and a golf outing• Created six newsletters, seven invitations, and two brochures for interns

• Entered contracts in computer program and assigned radio advertising spots• Called over 100 area businesses monthly to assure quality of advertising spots

• Recruited students to the University of Iowa through several contact points• Called potential students of the university to answer questions and provide information