Tiffany Castillo Email & Phone Number

Atlanta, Ga, Us

Irvine, Ca, Us

Atlanta, Georgia, Us

The world’s first and only clean medicine company. Recognized in 2022 by Fast Company as the #1 Most Innovative Company in Wellness.Responsible for Creative Direction and digital assets and design spanning all areas of the brand including packaging, photography, social, trade and retailer graphics, product launches, CRM/eCRM, sales collateral, copy writing, UI/UX and paid media.• Successfully led 2 successful retail pitches for Walmart and CVS that resulted in a brand roll out, ultimately resulting in the opportunity to showcase products in the stores on an endcap in high real estate areas. • Created a new product launch for the first-ever clean adult acetaminophen and led the creative marketing strategy that resulted in the product selling out of stores in the same day. This product is 1 of 2 medicines in the world that has the same active ingredients as big-name brands except doesn’t use dye.• Assisted in launching the first children’s chewable clean acetaminophen, including creating all social media marketing, email, packaging, in-store displays, and all additional paid and organic advertising.

Atlanta, Georgia, Us

The largest branded marketer in the United States and Canada of apparel and related products exclusively for babies and young children.Served as a Senior Art Director for 14 years, including overseeing 1 direct report with a dotted line to 3 other professionals while managing $2M budget. Responsible for all content direction for social media and content photography across the brand, as well as oversaw paid media ads, designs, and supported eCommerce with creative concepts for marketing ideas.• Led 4 rebrands, each having a new look and feel, including developing their logo, packaging, and promotional marketing material.• During the Photo studio launch, developed a streamlined process to shoot content which decreased shot count and resulted in saving time and expenses. • In response to the COVID-19 pandemic, designed, directed, and led including the paid social media ads which led the company to break previous sales records. • Successfully led the creative for the world’s largest baby shower, including partnering with Kelly Clarkson to lead this endeavor.• Consistently led the market in social media reach and engagement YOY against competitors including Children’s Place, Hannah Anderson, Gap Kids, and additional big-name brands.• Grew social media presence by over 760% in 3 years by leading the direction of the creative department, partnering with influencers, and planning and directing creative content.

A beautiful, high quality designer watch band that enhances the style of the Apple Watch. Founded in Pittsburgh, PA, served as the first accessory for the Apple Watch as an elegant expression of a woman’s personal style.Hired to transform the brand from a creative and brand positioning perspective, including rebranding social, paid, website, CRM, copy writing, and photo direction. Then, ultimately accepted a stretch initiative to lead product design and development, which included a new accessory line—increasing AOV by 30-50%. Served as the face of the company for public relations and interviews with the media. • Led the creation of a successful design that was featured in Women’s Health Magazine, ultimately driving a robust revenue increase due to brand exposure.• The brand overhaul directly influenced sales growth by over 1300% in 2nd year of business.

New York, New York, Us

Primarily in charge of concepting editorial layouts for several regions of the National Luxury Lifestyle publication. Continues to contract for them providing editorial design and ad designs as needed.

Responsible for entire direction and design of the 160-200+ page bi-monthly luxury lifestyle magazine. Roles included fashion photoshoot concepting and art direction, product laydown direction, ad trafficking, production and design and saw the publication through all press checks to ensure quality control of final print run.

Bachelor Of Science, Graphic Design

Ui/Ux