Tiffany found her life-long purpose when she co-founded activewear brand cheak (previously known as butter.) during the pandemic. Grounded with a mission to inspire confidence with its Asian-centric, versatile activewear, Tiffany propelled the brand to international stage as Love, Bonito’s official activewear line and sister brand. Today, she is the strategic force behind cheak’s brand and marketing strategy, community initiatives, and partnerships and aspires to continue serving and empowering more Asian women internationally. Since young, Tiffany has enjoyed being active and she dabbled in gymnastics and cheerleading before finding her love in touch rugby, and blooming into a national athlete representing Singapore at the 2011 Touch Rugby World Cup. Today, she enjoys a mixture of HIIT, yoga and spinning for a balance of cardio, flexibility and strength.–cheak is the sister brand and activewear line of Love, Bonito. Sharing the joint mission of empowering the everyday Asian woman, cheak aims to inspire confidence with its versatile activewear in bold hues. Grounded by an Asian-centric design philosophy, cheak features two main fabrics, BaseCore® and BaseFlex®, offering unparalleled support and ease of movement for any activity. Designed with intention in mind, cheak represents the ambitious, go-getting women of today — someone who finds clarity in movement, mindfulness in flow, and empowerment through strength, all while having a little fun along the way.