Tiffany Conover, Mba Email & Phone Number

Vincennes, In

Direct marketing, advertising and public relations efforts for 158-bed regional, academic, community hospital and its physician network.

Vincennes, Indiana

Instructor for an Intro to Business course.

Terre Haute, Indiana Area

Responsible for planning, developing, directing and coordination of all aspects of marketing Westminster Village Health & Rehab, including telephone contact, direct sales advertising and community outreach.

Terre Haute, Indiana Area

Responsible for communicating with and providing education to Medicare beneficiaries assigned to the hospital’s Accountable Care Organization. ACO tasks include creating marketing materials, sending communications to beneficiaries and organizing town hall learning opportunities for the beneficiaries. This position also involves creating marketing content for the hospital, writing and distributing press releases and managing the hospital’s website.ACO, Marketing and PR Initiatives:• Increased awareness of the hospital’s Accountable Care Organization through marketing materials, press releases and town hall meetings.• Substantially increased town hall attendance from two attendees in 2013 to 130 attendees in 2014.• More than doubled press release distribution and media presence in 2014.• Made significant visual and content improvements to the hospital’s website.• Requested leadership of the hospital’s March of Dimes March for Babies fundraising efforts, doubling employee participation and increasing the fundraising amount.• Decreased phone book advertising costs by nearly $10,000.

Assisted in public and media relations, marketing communications, and strategic planning for this full-service regional hospital. Primary tasks were to design compelling content to market the hospital and its services to a 10-county service area utilizing advertisements, brochures, the hospital website, press releases and social media. Marketing and PR Initiatives / Revenue Enhancement:• Service line marketing initiatives resulted in increased market share in the primary service area:o Orthopedics 6.4% increaseo Cardiology 5.7% increaseo Obstetrics 5.6% increaseo Oncology 5.4% increase• Implemented hospital’s social media presence and was challenged by director to increase Facebook followers by 25%, however with strategic posts and advertising, followers increased by 150%. • Maintained strong relationships with local media sources, increasing the average number of press releases published by 99.5%. Press releases were sent to sources across Indiana, making a branding impact statewide. • Generated increased interest in the hospital’s Health Connections publication by writing more compelling stories and enhancing graphics. • Strategically placed newspaper advertising to target specific audiences, resulting in market share increases. • Made significant improvements to the hospital website that included the addition of interactive tools, generating a traffic increase of 30%. • Saved the hospital thousands of dollars by utilizing the hospital’s in-house print shop to print internal projects that had previously been bid out to an outside source. • Generated a 40% reduction in phone book advertising costs. • Supervised marketing interns, providing valuable instruction to improve their skills. • Led the hospital’s March of Dimes March for Babies fundraising efforts for five years, continually increasing employee participation and donations each year.• Underwent training to become a Lean Six Sigma Yellowbelt..

Researched and gathered information to write and report news stories for radio and television;Took initiative to shoot my own video when needed;Produced nightly newscast; and Hosted public affairs program 22 Magazine and occasionally anchored live newscast.

Wrote general assignment stories and human interest pieces for daily newspaper; andRegularly covered all city department meetings, as well as hospital board and Vincennes University meetings.

Master Of Business Administration - Mba, Business

Bachelor Of Science, Radio/Television/Film

Majored in Radio-TV-Film and had a minor in Journalism