Tiffany Roberts Email & Phone Number

Dallas-Fort Worth Metroplex

Represent Fortune expertise in digital, native, branded content (FBS), and print media executions across the SW/Texas and southeast states. Focusing on new business development and establishing big picture partnerships.

Dallas-Fort Worth Metroplex

Focus on new business development and account management within the residential & commercial real estate, Tourism + CVBs, boutique hotel & travel companies throughout the Rocky Mountain states, Southwest/TX, southeast, and mid-Atlantic USA. Successfully establish and foster senior & c-suite relationships across the real estate, luxury lifestyle, and travel verticals in order to win and retain the business and look for expansion opportunities. Confidently advise on and clearly express the value proposition of the complete suite of Dow Jones products (print, digital, audio, video, conferences & events). Heavy emphasis on transitioning legacy print advertisers to better understand and capitalize on digital media. Liaise with Digital Operations and Strategic Planning & Delivery teams for a new self-service online customer portal for transient clients. Run beta tests and helped to craft language that was both easier to understand and “consumer-minded” to help customers with the new process. Helped to design materials and train sales team members on the portal and created step-by-step FAQ for end users. Maintain accurate and appropriate client records within the CRM system (predominantly via SalesForce) to provide management with timely pipeline reporting and forecasts.

Dallas, Tx

Engage and consult residential & commercial developers, brokers/agents, investors, REITS, traded & non-traded funds, and real estate service companies in the central US. Maintained deep real estate industry sector knowledge by keeping abreast of industry trends and evangelizing the value of Dow Jones products and solutions, proactively keeping clients abreast of new product offerings and product updates.Finished FY21 (July 2020 to July 2021) at 130% to goal.

Dallas, Tx

Finished FY17 (July 2016 to June 2017) at 141% to goal. Made significant strides in new business development for economic development, tourism & CVBs accounts helping vertical markets to bring in more than $1M in incremental revenue in one year. Research and connect with new luxury residential and commercial real estate brokers, developers, service companies, cities & economic development corporations throughout the SW/Texas. Create compelling and concise proposals. Propose appropriate WSJ advertising products (print, inserts, video & custom digital campaigns). Manage execution and delivery of all clients’ print and digital campaigns. Inform and notify all clients and agency contacts of appropriate WSJ media specifications for digital and print placements. Understand and be a liaison between client and WSJ production staff for specifications and provide guidance on how to create in-spec materials.

Work to grow and maintain clients for all of The Wall Street Journal verticals. Locate and develop new real estate, careers and business opportunity leads. Successfully prospect for new business and turn those cold leads into long-term advertisers.Provide online technical support for WSJ online products. Help customers and other associates with technical issues of the classified verticals—uploading/maintaining the classified ads, providing response reports and fixing any errors or addressing other problems. Helped online team design & implement the launch of a new self-service platform of WSJ.com/RealEstate. Managed all training for sales reps nationwide on project. Coordinated both internal and commercial needs with website vendors to ensure an intuitive user experience. Work with management in the training of WSJ products, both print & online, for new sales staff.

New Business Development--Locate both residential and commercial real estate offerings in the central US and help build effective advertising campaigns in both print and online. Provide account management for three outside representatives and their major accounts. Responsible for booking, billing accuracy and coordination of all materials.

Provide product information and sell classified advertising in both print and online to transient clients on both inbound & outbound leads via phone and online. Transform the transient clients to long-term, consistent advertisers by allocating the appropriate WSJ print and online products to meet their needs. Conduct “keep-sold” calls to maintain client relationships and create future business. Research the markets for real estate, careers and business opportunity advertisers and successfully make outbound calls to develop new business. Managed program and successfully sold property listings to Coldwell Banker Previews agents for the monthly Coldwell Banker Previews International Program from August 2006 to December 2008. Established over 50 percent contract advertisers for the program.

Dallas/Fort Worth Area

Weekend Wine Consultant for Cameron Hughes Wines. With an obsession for quality and innovation, Cameron Hughes has built a reputation for delivering consumers the best domestic and import wine values in the marketplace. The company is an international negociant with a focus on buying high end, small lots of wine. Worked to engage customers with the Cameron Hughes brands and encourage them to try the new lot releases.

Graduate Marketing Certificate Program, Marketing/Marketing Management, General

The GMCP is designed to bring people with diverse business backgrounds together to learn how to help your companies succeed and excel.

Bachelors Of Science, Advertising & Public Relations, Cum Laude

Activities and Societies: TCU Daily Skiff (newspaper); Advertising Manager