Specialize in mixed-methods research, dashboard creation, and customer journey mapping to help tech and beauty start-up companies align offerings with user needs and business goals.•Journey mapping•In-depth interviews (IDI)•Customer personas•Research planning•Proposal development•Customer experience measurement•Quantitative and qualitative methodologies🌟Project highlight: Executed mixed-methods research project to help start-up career coaching company uncover root causes of customer attrition, creating insights that informed enterprise-level strategy for re-organizing product offerings, reducing redundant training, and increasing perceived return on investment.

ResMed is a med tech company headquartered in San Diego that manufactures a variety of cloud-connected medical devices for the treatment of sleep apnea, COPD and other chronic diseases. As a Market Research Manager, I led an advisory board of external key opinion leaders (KOLs) to gain market insights, improve the B2B/B2C experience, and generate product insights on marketing, strategy, and and features. •Customer experience (CX) measurement•Market research•Vendor management•Workshop facilitation•Product strategy•Content strategy & product marketing•Dashboard creation🌟Project highlight: Partnered with cross-functional team members in Marketing, global Product Design, and Retail Sales to understand customer use cases, preferences for technical requirements in product interface, and effective product positioning given major shifts in industry and competitor product recall.

I joined McKinsey's Healthcare Practice as a Specialist, providing market research expertise to client-facing teams, enabling business decisions related to corporate end-to-end strategy, go-to-market (GTM), growth/expansion, acquisition, and downsizing.•Survey development•Data analysis•Vendor management•Research planning•Healthcare consulting🌟Project highlight: Created project plan for custom healthcare research project, scoping qualitative and quantitative research projects with external research vendors. Insights generated from this project were used to inform a go/no-go strategy for external client considering market expansion.

As an experienced consultant at Deloitte, I managed the research process from ideation to execution. I often simultaneously worked on multiple projects for the Government & Public Sector (GPS) practice. I leveraged my experience as a Market Researcher and designed surveys, created project plans, analyzed survey data in Qualtrics and SurveyMonkey, facilitated in-depth interviews (IDIs) and focus groups.•Customer journey mapping•Customer persona development•Survey design•Change management•Workshop facilitation•Quantitative and qualitative methodologies•Data analysis•People management•Dashboard creation•Focus group facilitation•In-depth interviews (IDIs)Consultant: October 2018 to May 2021Senior Consultant: May to June 2021🌟Project highlight: Identified two new website features based on data results from custom Salesforce survey embedded into website. Selected operational data in Salesforce and key performance indicators (KPIs) including Net Promoter Score (NPS), trust, and overall satisfaction to establish benchmarks and track overall user experience on website.

Kaiser Permanente (KP) is an integrated, nonprofit care and coverage organization with more than 75 years of experience. As a member of the National Market Research team in the Mid-Atlantic Region, I led both ad-hoc tracking studies and custom research projects for Consumers, Employers, and Brokers.•Message testing•Quantitative and qualitative methodologies•Survey development and analysis•Field research•People management•Dashboard creation•User research🌟Project highlight: Partnered with Marketing department to test effectiveness and resonance of Medicare messaging using MaxDiff analysis in Sawtooth for non-Kaiser Permanente (KP) and Kaiser Permanente (KP) members. Executed exploratory brand positioning project to help senior leadership better understand brand differentiators for KP, ultimately providing Marketing with tested messaging for regional online, television, and radio advertisements.

Freddie Mac is a secondary mortgage market provider, offering liquidity, stability and affordability to the American housing market. Working as a Contractor on the Customer Insights team, I managed the ongoing Contact Center Survey and designed a national consumer survey to inform corporate strategy and marketing goals. •Research Design•Data Analysis•Report Writing🌟Project highlight: Wrote five question national consumer omnibus survey to generate pulse on national housing sentiment and uncovered emerging trends related to multi-generational households in the marketplace, allowing for forecasting and strategizing for the future state of the market.

•Survey programming and testing•Survey design•Quantitative and qualitative methodologies•Banner plans•Data analysis•Dashboard creation•Customer journey mapping•Customer persona development•Survey design

FINN Partners is a global marketing and communications agency with experience across many industries, including consumer packaged goods (CPG), education, technology, and financial services. As a member of the Market Research team, I led client research projects and provided insights to various departments (Creative, Digital, and Accounts).•Public relations•Ethnographic research•Focus group facilitation•Market research•Corporate communications🌟Project highlight: Analyzed survey and focus group data on childcare program preferences, delivering actionable insights that drove a strategic consumer campaign, achieving a 2.7% click-through rate for digital ads.

As a staff member for the Georgia Tech Center for Education Integrating Science, Mathematics, and Computing (CEISMC), I managed state and locally funded education evaluation projects.•Program evaluation•Report writing•Classroom observations•Survey design•Data analysis•Focus group facilitation🌟Project highlight: Partner with instructional designers and Science, Technology, Engineering, and Mathematics (STEM) professors to design and administer pre and post-knowledge tests to students to evaluate effectiveness of Robotics intervention program.