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Here's a quick snapshot of who I am:• A wordsmith wizard: I’m not Hogwarts School certified, however I do create my own magic through engaging storytelling. • The biggest grammar geek west of the Mississippi River: I have years of experience fighting fragments and creating compelling content.• The "social" connector: Whether putting together a "back to the 80s" brunch or planning a Halloween costume contest at work, I have a real knack for coming up with creative social events & ways to cultivate relationships.If you want the more "professional" and extended version of who I am, keep reading. Currently, I am the proud owner and founder of Cool Crayations LLC. Cool Crayations is a Dallas-based creative crayon company that's shaking up the crayon world! My company creates handcrafted, cool shaped crayons for kids and adults.Prior to starting Cool Crayations and transitioning from the corporate world, I spent a decade in corporate marketing. As a marketing professional with proven results, I have a blend of marketing, communications, content creation, community engagement and writing expertise. Most recently, I worked for the Meditab Group companies, Meditab and DrCatalyst. At both organizations, I oversaw digital marketing and content marketing.Previously, I oversaw all branding and marketing responsibilities at Play Now Enterprise, a multimedia company founded by former NFL Dallas Cowboy Greg Ellis. Prior to Play Now Enterprise, I was over global internal communications at Zimbra, Inc. My role included developing internal communication plans and strategies for Zimbra, plus maintaining & writing content for Zimbra's intranet.Prior to my role as global internal comms lead/community liaison at Zimbra, I served as the Marketing Communications Specialist. With a keen eye for detail, I split my time managing both internal and external marketing communications. I drove awareness of the company and its offerings, drafted digital content, developed national and global PR plans, and wrote editorials and press releases.I hold a master’s degree in advertising from The University of Texas at Austin. Prior, I graduated summa cum laude from the University of Arkansas at Pine Bluff, earning a bachelor’s degree in business marketing.Outside of the workplace, I am an avid traveler, member of Alpha Kappa Alpha Sorority, Inc., and a regular community volunteer. My interests include basketball and writing (ask me about the time I had to write about kite flying...yes, kite flying...and how I turned it into an award-winning story).
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Founder And OwnerCool Crayations Llc 2021 - PresentCool Crayations is a Texas-based creative crayon company that creates handcrafted, fun shaped crayons. From magical unicorn crayons to customized crayon party favors, Cool Crayations' goal is to introduce kids and adults to a cooler and more personalized coloring experience. -
Senior Marketing ManagerDrcatalyst 2018 - 2020Sacramento, California, UsI led the content ideation at DrCatalyst. I wrote, edited, and created lead-generating content (i.e. blog posts, ebooks, guides, webinars) that captured prospects in all stages of the buyer’s journey. Additionally, this role entailed ensuring that all marketing content shared a consistent, on-brand look, voice, and messaging across all assets and channels.Accomplishments:* Oversaw the creation and management of the company blog from inception to daily publication, resulting in a 200% month-over-month readership increase -
Marketing ManagerMeditab Software, Inc. Mar 2018 - Dec 2018Sacramento, California, UsI oversaw the organization’s digital marketing strategy and drove content marketing efforts that increased awareness, traffic, and lead generation. Additionally, I helped with tradeshow preparation and day-of execution, ranging from creating marketing collateral to booth signage. After seven months at Meditab, I took on the role of marketing manager at DrCatalyst, Meditab's sister company, to help manage and grow the marketing team & strategic direction.Accomplishments:* Created new material collateral for HR to use for online recruitment and career fairs, resulting in an increase in interested candidates and company recognition* Helped with the promotional materials and signage for the company's annual user group conference, resulting in one of the most successful conferences to-date -
Head Of MarketingPlay Now Enterprise 2016 - 2018I oversaw all marketing responsibilities for Play Now Enterprise, a multimedia company founded by former NFL Dallas Cowboy Greg Ellis. Responsibilities include branding and digital marketing management, and a heavy focus was placed on building brand awareness, leveraging traditional and new media to create effective promotional plans that enhanced the company’s brand, and growing the company’s social media pages.Major accomplishments:* Created the company's first digital newsletter that consistently grew by over 8% each month in the number of opens and readers* Grew the Facebook page of the show the company produced (The Greg Ellis Show) - increased The Greg Ellis page followers by 3,500 in six months
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Board MemberAlliance For Greater Works 2013 - 2016Grand Prairie, Texas, UsAlliance for Greater Works (formerly Faith and Philanthropy Institute) helps to unite leaders and organizations from diverse communities and sectors, and enables them to collectively identify creative ways to achieve sustained, measurable results in under-resourced communities. I held a three-year term as part of the organization's Board of Directors. While on the board, I served on the marketing committee and helped promote the organization's annual women's leadership forum. As the youngest person to hold a seat on this nonprofit's board, a goal of mines was to help to bring a millennial's perspective to the Board table. In this position, one great accomplishment of mines was being able to successfully pitch, plan and executive a new nonprofit leadership panel event that brought in a sold-out millennial audience. -
Global Internal Communications LeadZimbra 2013 - 2015Buffalo, New York, UsZimbra's employees were spread out across four continents, so the goal was to create unique and compelling ways to communicate with employees despite geographical boundaries. In order to do that, I developed and executed effective global internal communication strategies and programs that aligned with the company's business goals, initiatives and culture. As a result, I gained experience working with the executive team and cross-functional teams to develop and support integrated communications plans and campaigns that drove global employee engagement. I also oversaw the company's intranet and produced a variety of engaging content for the intranet (human interest articles, business unit announcements, weekly employee digests, executive announcements, plus more). Additionally, I managed Zimbra's social media properties (Twitter, Facebook and LinkedIn) during the last year in this position.Major accomplishments:* Increased readership of the company's employee newsletter by 20% by including announcements from all departments, executive updates and employee spotlights so employees could get to know their fellow employees better* Designed and wrote weekly employee digests that resulted in increased comments and views among global employees* Redesigned sections of the company's intranet which resulted in increased engagement and traffic site-wide -
Marketing Communications SpecialistTelligent - A Verint Company 2011 - 2013Frisco, Texas, UsManaged the day-to-day operations of Telligent's external communications and PR program. Specifics include:* Developed an aggressive media plan to support the company's business goals and communicate the company's brand message (included writing press releases and byline articles)* Oversaw the company's blog and external communications cadence* Proactively prepared Zimbra's executives and thought leaders to engage the media through multiple channels -
Research And Strategy InternHill Holliday Jun 2010 - 2010Boston, Massachusetts, Us* Assisted in conducting qualitative and quantitative research for all agency clients* Recommended strategic direction that contributed towards stronger marketing strategies* Provided insights and support during the strategy formulation process for new and existing clients* Helped with preparing and writing proposals and discussion guides for research purposes* Presented a Dunkin' Donuts campaign that was chosen as the winning campaign by Hill Holiday's client among five other presentations -
Graduate Research AssistantUniversity Of Texas At Austin 2009 - 2010Austin, Tx, Us* Assisted Advertising professor with data collection and coding schema related to race and brand* Accumulated findings for future publications and coded findings via Atlas TI -
Advertising/Multicultural Marketing InternWalmart Corporate Office Jun 2009 - Aug 2009Bentonville, Arkansas, Us* Helped manage the planning and execution of multicultural marketing events* Represented Walmart at the Essence Music Festival to help increase awareness of the company and its home good products* Compiled and presented a list of most favorable advertising techniques geared towards African Americans -
Marketing InternOmni Mandalay Jun 2007 - Aug 2007* Novice for the Omni Mandalay’s Director of Sales and Marketing* Researched competitive area hotels and complied data to create hotel packages as part of loyalty marketing strategy* Created taglines for various Omni Mandalay promotions
Tiffany Henry Skills
Tiffany Henry Education Details
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The University Of Texas At AustinAdvertising -
University Of Arkansas At Pine BluffMarketing
Frequently Asked Questions about Tiffany Henry
What company does Tiffany Henry work for?
Tiffany Henry works for Cool Crayations Llc
What is Tiffany Henry's role at the current company?
Tiffany Henry's current role is Founder, Cool Crayations LLC.
What is Tiffany Henry's email address?
Tiffany Henry's email address is mi****@****hoo.com
What is Tiffany Henry's direct phone number?
Tiffany Henry's direct phone number is +121472*****
What schools did Tiffany Henry attend?
Tiffany Henry attended The University Of Texas At Austin, University Of Arkansas At Pine Bluff.
What skills is Tiffany Henry known for?
Tiffany Henry has skills like Advertising, Social Media, Market Research, Competitive Analysis, Marketing Strategy, Press Releases, Blogging, Strategic Planning, Qualitative Research, Proposal Writing, Social Media Marketing, Project Planning.
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