Tiffany Willard Dodson Email & Phone Number

Winston-Salem, Nc, Us

Welcome to Dodson Financial!! Since 2003, we've been dedicated to providing expert financial advice and top-tier tax services to business owners across diverse industries. At Dodson Financial, we understand the unique challenges and opportunities that come with running a business, and we're committed to helping our clients navigate the complex financial landscape with confidence and clarity.Our team of seasoned professionals brings years of experience and a wealth of knowledge to every client interaction, ensuring personalized solutions tailored to your specific needs and goals. Wether you're seeking strategic financial planning, tax optimization strategies, or comprehensive business advisory services, Dodson Financial is here to support you every step of the way.Join us in building a stronger financial future for your business. Let's connect and explore your Dodson Financial can empower you to achieve your financial objectives and thrive in today's competitive market.

Cary, Nc, Us

Tiffany co-authored a franchise marketing and performance book titled “Purple Goldfish Franchise Edition”. She offers keynote as well as break-out speeches and consulting to help franchisors, franchisees and small businesses grow their operations.

Hurst, Texas, Us

Franchisee - Asheboro, NC

Hurst, Texas, Us

Master Franchiser who identifies entrepreneurial professionals to become owners of a Liberty Tax Franchise and coaches the franchisees for success and reaching their goals.

Hurst, Texas, Us

Master Franchiser who identifies entrepreneurial professionals to become owners of a Liberty Tax Franchise and coaches the franchisees for success and reaching their goals.

Hurst, Texas, Us

Master Franchiser who identifies entrepreneurial professionals to become owners of a Liberty Tax Franchise and coaches the franchisees for success and reaching their goals.

Hurst, Texas, Us

· Led Brand Marketing and Strategy project and re-work of Marketing Tools.· Led creative advertising agency search.· Coordinated programming and customer communications for charity marketing campaign across charity partner and 1,500 franchisees/2,500 offices.· Created relationships with other businesses, cause marketing, created franchisee communication materials and national public relations.

Winston Salem, North Carolina, Us

Franchisor working with franchisees to: 1) Share the benefits of Salt Therapy including improved breathing, enhanced immune system, reduced inflammation, and improvement in skin conditions 2) Help The Salt Suite franchisees achieve their goals through franchise ownership, and 3) Enhance The Salt Suite brand value and unit economics.More specifically - · Developed brand marketing strategy and creative briefs.· Hired creative agencies for print and digital marketing including public relations (PR), organic social, Google ads, Facebook ads, influencers and blog.· Created customer experience and education process around salt therapy increasing memberships by 175%.· Created customer communications with drip campaigns that utilized SMS, email, newsletters and phone calls for prospective and current members.· Redeveloped entire consumer website with emphasis on customer experience, education and blog to increase SEO.· Directed agency on creation of franchise development website. Increased franchisees by 40% within 1.5 years.· Refined customer review process. Average Google review 4.9 across all suites.

Salt Lake City, Ut, Us

Owner of franchised title lending

Us

· Launched first new Convenience/retail store food product in 2+ years achieving 12% of total sales with negligible cannibalization.· Created first cross-channel integrated marketing program increasing sales 10% during promotional period.· Lead local store marketing and communications efforts garnering local remotes and media coverage.

Chicago, Il, Us

· Strategic Planning - created 5-year vision and creative strategy as well as calendar year brand marketing planning efforts, leading to sustained growth after 10-years of share decline.· Led 'Low Carb' work (strategy, TV, print, radio, OOH, point of sale) attributing 50% of brand growth over 12-month period.· Assisted with national TV campaigns from brief to rough cut approval.· Improved targeted consumer measures .48 points on a 5-point scale and exceed main competitor's score by .65 points.· Campaigns significantly shifted purchase intent 8% (+0.4 on a 5-point scale).· Led extensions plan for "Catfight", newest and best scoring TV ad for brand, garnering an additional 100,000,000 impressions for brand marketing while spending less than $250,000.· Led efforts on National print campaign that qualitative testing showed for the first time tied to brand messages in other mediums.· Led cross-functional team for "Miller Lite Lens", a bar program effecting 35% of volume.· Resulted in volume share trends increasing 15.6 points, exceeding national performance of up 7.8 points.· Improved brand equity measures 60%.· Led cross-functional team for "Miller Lite Tailgate Tour", NFL programs, and NFL creative including TV, radio and billboards.· Increased purchase intention 44% through TV, print, radio, and in-store, while average programs increase 25%.· Cut in-store program cost by $2 million or by 55%.· Increased in-store brand visibility by 25% and increased incremental volume by 50%.· Led brand marketing efforts for product development, including identifying marketable product differences and maintaining product superiority versus main competitors.

Lausanne, Ch

· Designed and implemented promotional product strategy for 400 store chain, increasing sales by 125,000 units per quarter.· Developed a strategy for hiring 115 territory sales jobs in the southeast region and reduced number of days to fill an opening from 15 days to 3 days, saving $23 million in lost productivity. · Developed and led six Territory Sales Managers in a sales unit worth $45 million dollars of net profit covering 753 retail outlets, earning the region leadership award for excellence in management.· Created a new process, adopted by 30 managers, for training recently hired Territory Sales Managers and assisted director in analyzing section business.

Mba, Marketing & Strategy

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