Tiffany Everett Email & Phone Number

United States

Vancouver, CA

Menlo Park, CA, US

• Lead execution of global multi-channel marketing campaigns coordinating with cross-functional teams globally
• Received highest company recognition, "Power of Partnership" award for extraordinary, game-changing impact with partners both internal and external and best-in-class XFN Collaboration
• Contributed to oversight and project management for global industry event activations
• Secured thought leadership content for global endemic media outlets
• Contributing lead for Business Equality and D&I global initiatives

Los Angeles, CA, US

• Create and implement digital alumni ambassador strategies, aimed at leveraging successful, high-profile alumni to share University wins, research and positive news.

Los Angeles, CA, US

• Led digital Social Media and Influencer strategy, increasing social followers by 42%+ and engagement by 440%+ across 17+ social channels. Managed ~$25K to $500K+ budgets.Key Projects and Partnerships
• Tree lighting event sponsored by Citibank – live telecast featuring The Grove, Los Angeles annual tree lighting event
• Amazon Treasure Truck on-property pop-up eventsKey Accomplishments
• Developed and implemented the strategy to increase engagement, per event by 20%, across digital channels.
• Implemented a digital crisis management strategy for the CEO, Rick Caruso and 8 + brand channels, resulting in positive media coverage and consumer social engagement.
• Drove integration with Creative, Sales and PR leads, creating paid and earned campaigns that increased email subscribers and social media followers for 17+ property sites.

Chicago, IL, US

• Day-to-day client lead, developing strategy for 75+ digital initiatives and campaign launch events for 15+ clients including Nintendo, McDonald's, CLIF BAR, Toyota, and Mattel. Managed in-house team of 8+ employees and.
• Nintendo experiential events and digital fan engagement initiatives for hardware and software launches including media and influencer exclusive first look events for the Nintendo Switch.
• Toyota Murai media launch event with targeted influencers creating original content shared live and throughout launch phase with target audience. Key Accomplishments:
• Built and oversaw an FTC compliant multi-tier influencer network of 150+ influencers, tapped to increase awareness and consumer engagement across brand initiatives for 200+ client campaigns. Also implemented ROI.
• Led digital strategy for new business pitches, directly securing 3 new clients and $1M in new business in one year.

Redwood City, CA, US

• Managed PR and Social Marketing/Influencer experiential events and digital initiatives for 40+ EA Mobile brand campaigns.Key Projects:
• Brought mobile gaming to Variety’s pre-Emmy awards media seeding suite with celebrity and media integrations.
• Led the digital social strategy for the Plant vs Zombies 2 experiential scavenger hunt across NYC for fans and media, resulting in 15M social impressions across 3 EA brand channels and 15+ media stories across 3 EA.
• Created digital strategy for game social media launch campaigns, resulting in a 53%+ organic increase in engaged followers across social pages for FIFA, The Simpsons Tapped Out, Madden NFL and Plants vs Zombies.
• Oversaw 50+ hands-on gaming and media interview demos for EA’s E3 dedicated media gaming suites.

Los Angeles, US

• Managed and executed digital marketing efforts for 16+ E! TV shows (Kardashian show pages, E! Online, Fashion Police)Key Accomplishments:
• Implemented cross-platform digital marketing strategies, influencing 2M+ social followers to tune into weekly programming, driven from social media content.
• Created and implemented digital social media playbooks with Marketing brand pillars and Influencer Relations content strategies for 16+ TV shows and 30+ social channels.

New York City, NY, US

• Managed marketing campaigns for original digital series, resulting in 100K+ views online for sponsors Samsung and American Family Insurance. Executed press opportunities for original series content, garnering over 20.
• Collaborated with internal Brand Strategy, Sales and Creative teams to implement marketing tactics across 3 VOD shows, resulting in the highest series views across digital within the NBCUniversal VOD library (2011).

Burbank, CA, US

• Managed media placement for 85+ WB Home Video campaigns across blogs & media websitesKey Accomplishments:
• Aligned with show producers to develop exclusive assets resulting in 100+ media placements including IMDB, Yahoo!, Rotten Tomatoes and Entertainment Weekly.
• Created and implemented 85+ digital PR campaigns for WB Home Video titles (The Big Bang Theory, The Dark Knight, Two and a Half Men and NFL Championship Games) for Comic-Con, WonderCon and launch campaigns.

Long Beach, CA, US

• Created business proposals, marketing budgets and event production for key clients Toyota, ASICS, Lexus, Honda and Goodwill.
• Managed/trafficked assets and campaign calendars between internal teams, vendors and clients.
• Worked with Creative and Interactive teams on brand positioning, print and online project management.
• Contributed copy and site design layout ideas for Toyota and Scion branded consumer and corporate websites.

Beaverton, OR, US

• Drove audience engagement and celebrity talent attendance for 15+ experiential events including Kobe and Lebron Shoe launch & Nike Run Hit Wonder national races.
• Leveraged relationships with celebrity actors, musicians, and stylists to secure over 50 product placements in print and on television.

Santa Monica, California, US

• Worked with over twenty 3rd party partners on creative approvals, sponsorships and event coordination.
• Managed the execution of all sweepstakes, gaming events and online promotions for the sports marketing team.
• Oversaw top brand research and analysis projects for the Tony Hawk series, Spiderman, X-Men and True Crime Streets of LA video games.
• Worked annually with PR and Marketing teams on E3 initiatives targeted toward consumers and 3rd party partners.