• Research effective advertising techniques. Placement in PB Post, Legacy Magazine, Trade Show Executive, Facilities and Destinations. • Design collateral; event flyers, folders, business cards, TV/newspaper/marquee ads. • Develop marketing and public relations campaigns to assist clients: Disney Live!, Home Show, Ringling Bros. & Barnum and Bailey, Festival of Chocolate, ect.• Foster media relations (locally and nationally. Writing and distributing press releases, media alerts, feature articles, etc. • Arrange and supervise media interviews and monitor media coverage for distribution to company and client• Negotiate consumer and trade media• Maintain website updates and develop communication for email distribution; newsletters, invitations, e-blast• Work closely with Sales Managers on sales activities developing proposals and/or presentations• Assist writing the annual marketing plan and annual report

• Facilitated in coordination of local ad sales golf clinics for Golf Channel’s cable affiliates • Developed marketing material for affiliates to promote local tournaments aired on Golf Channel• Created bi-weekly LPGA content highlight email to be sent to LPGA and Golf Channel officials• Assisted in development of Uneven Fairways publicity materials• Wrote promotional copy for monthly programming highlights sent to affiliates via e-blast• Confirmed creative for online advertising campaigns on sports-related sites• Compiled quantitative measurements for various Golf Channel publicity campaigns

• Oversaw mentoring program consisting of 40 mentors and 50 students• Communicated constantly with students regarding their goals and mentoring relationship • Facilitated leadership, scholarship and identity development activities for minority students • Consulted with students about campus resources • Hired speakers for activities and event programs • Managed an operations budget of $15,000