Tiffany Fears Email & Phone Number

Basel, BS, CH

Basel, BS, CH

Dedicated thought partner and member of the Digital Products & Enablement leadership team, accountable for developing the strategic plan and overarching business operations structure to improve organizational effectiveness, drive success, and foster collaboration with stakeholders.

Basel, Switzerland

Drove Foundational Domains leadership team to create, shape and achieve the realization of Informatics’ vision and priorities. Tracked dependencies and KPIs to measure value delivery to stakeholders and partners. Developed and delivered strategic engagement & communications plans and activities. Led cross-functional activities and strategic initiatives.

Switzerland

As a member of a senior leadership team in Informatics, I provide partnership, thought leadership and strategies to engage the organization. In my daily work I build and implement engagement concepts and frameworks, regularly collaborating with colleagues across Informatics, People & Culture, and Group Communications to contribute to an overall positive.

• Accountabilities:
• Lead development and implementation of global communication strategies
• Manage multi-channel communications plan, including website management and social media
• Partner with senior leadership to design and create audience centric messaging
• Consult on stakeholder analysis and management to ensure efficient and streamlined flow of information
• Craft communication and training materials to support adoption

Olten, Solothurn, Switzerland

Marketing & Innovation Module in Specialisation Marketing

Communications and marketing consultation for Actelion, Franke and Disney.

Novato, CA

Led national consumer and trade marketing strategy, including digital, social media, print, email marketing, earned media, public relations, event sponsorships, and brand partnerships. Combined efforts opened brand to new channels and drove double digit increase in sales.

San Francisco, CA

Developed and executed multi channel (i.e. digital, experiential and print) communications plans, leading to increased brand engagement and conversion. Clients included Birkenstock, John Muir Health, Sanita, Tishman Speyer, Ritz Carlton Residences, Adify Media Solutions, and CREDO Mobile.

San Francisco Bay Area

Customized hardware and software solutions to cater to individual consumer and business needs. Delivered unparalleled customer service and troubleshooting skills to a diverse client base.

San Francisco Bay Area

Collaborated with multiple teams to manage pre-launched and launched digital advertising products on across CNET Networks. Assisted in managing the creation of department trend analyses and automated reporting tools.

San Francisco Bay Area

Managed technical workflow for efficient content delivery of digital content. Streamlined user navigation by chaptering and transcribing academic media for easier online consumption. Wrote and edited metadata for maximum search engine optimization.

Palm Desert, CA

Wrote, produced and directed in-house news teasers and public service announcements for air. Coordinated promotional event sponsorships such as movie premieres and local festivals.

Master Of Science - Ms, International Business Management, Magda Cum Laude

Master's thesis: How Digital Transformation of Healthcare Affects the Organization’s Structure, Culture, Leadership, and Skills (5.5/6)

Bachelor Of Arts (B.A.), Media Studies

Journalism