Tiffany Giddens Email & Phone Number

Austin, Texas, US

San Francisco, CA, US

• Demandbase - Account Based Marketing Expert
• Recruited to launch global sales solutions, optimize the B2B sales journey, and facilitate alignment between marketing and sales, utilizing best practices and experience as a previous 4X Demandbase customer
• Led end-to-end sales training programs for Sales Development Representatives (SDRs), Account Executives, and Managers on effective deal execution including conducting monthly webinars for 50-60 employees and serving as.
• Partnered with account managers to train customer success teams on strategic client communication, resulting in increased sales and upselling opportunities; directly intervened with over 100 at-risk clients, achieving.
• Engaged with existing clients to boost customer retention, while serving as Subject Matter Expert to elevate SDRs' marketing authenticity, resulting in utilization rate increases and close rates increasing from 40-50%.

Austin, TX, US

• Built out North American sales organization by onboarding & enabling 35 reps and 3 managers, maintaining an 8-10 rep-to-manager ratio, conducting bi-weekly skip-level meetings and daily one-on-ones with managers to.
• Implemented Demandbase, collaborating with sales account management team to redefine target audience, leading to enhanced alignment within marketing and sales, driving significant increase in platform usage due to.
• Relaunched Demandbase with a fresh vertical, focusing on redefined demographics in healthcare and finance while initiating a manufacturing program, leading to the integration of current SDRs and the creation of a new.
• Partnered with a LinkedIn consultant to train sales team, enhancing social selling through tool maximization, developing optimal LinkedIn sales strategies, resulting in the maintenance of sales growth during the.
• Launched Qualified, a conversational marketing tool, enabling SDRs to identify online pipeline members in real-time, enhancing lead flow, augmenting revenue, redirecting and engaging leads authentically, boosting.
• Facilitated a smooth transition post-acquisition, assimilating cultures while aiding the VP of SDRs with Qualified and Demandbase tool integra

Austin, TX, US

• Optimized workforce planning by creating an ideal sales profile that aligned with role and company values, focusing on recruiting driven individuals that matched ideal profile to enhance team performance, growing.
• Deployed Drift as a strategic conversational marketing tool, empowering SDRs to pinpoint active pipeline visitors, elevating lead capture, driving additional revenue, and fostering genuine interactions, leading to.
• Adopted agile methodology in project management, driving inclusive strategy discussions, uniting sales and marketing teams, and empowering all stakeholders, including senior leadership, fostering collaboration and.
• Spearheaded an account-based marketing strategy synergizing marketing and sales efforts with SDRs for precise outreach, accelerating pipeline development and boosting close ratios, preventing sales decline, and.
• Capitalized on in-house tools and agile methodologies to showcase remote work efficacy, creating an innovative sales and marketing initiative displaying advantages of remote work with Planview solution during the.
• Managed the post-acquisition integration process during 2 acquisitions at Planview, swiftly integrating new products, overseeing comprehensive training, and conducting thorough product audits, driving collaboration.

San Francisco, CA, US

• Spearheaded team expansion from San Francisco to Austin, further extending global reach with teams in Oslo, Norway, and a representative in Singapore, during pivotal organization transition towards IPO in its rapid.
• Implemented Demandbase on a constrained budget, emphasizing targeted and account-based marketing, nearly doubling revenue from $70M to nearly $130M due to intentional and authentic sales and marketing strategies
• Elevated sales proficiency by training representatives in consultative selling techniques, customizing approach towards security software solutions, enhancing customer engagement through strategy, increasing sales.
• Introduced Drift for real-time conversational marketing, equipping SDRs to detect active pipeline participants instantly, amplifying lead engagement, and growing revenue prospects by revolutionizing engagement in.

San Jose, California, US

• Led all outbound sales strategies, including all global lead routing across 9 diverse business units, implementing unique sales plays while overseeing 2,000 total sales reps including 150 inside sales reps, reporting.
• Launched and implemented outbound sales campaigns every 6 weeks for all 9 business units, encompassing SEO, marketing campaigns, events, and email content creation, fostering collaboration with marketing to ensure.
• Built entire global lead management system from inception, collaborating with marketing, providing strategic management and direction, and streamlining sales and marketing efforts to ensure accurate lead distribution.
• Spearheaded lead management across 40+ countries, increasing transparency and reducing response time from 2-3 days to 20 minutes, quadrupling the rate of successful phone engagements

San Jose, California, US

Account Development for:Service Assurance TeamVirtualization & Automation Team

Austin, Texas, US

Fusion Middleware Team

Round Rock, Texas, US