Tiffany Waterman Email & Phone Number

Sarasota, Florida, United States

Sarasota, Florida

-Manage overall promotional strategy across all digital channels-Implemented “Deal of the Week” campaigns to increase sell-through of discontinued and markdown items-Content marketing strategy won #1 SERP position for revenue-driving work boots-related queries

-Project managed for integrations of order subscription program, Google Shopping platform, and customer reviews on new Eggology.com website-Introduced Google and Bing paid search as new revenue channels-Managed partnerships with nutrition and fitness industry influencers

Quincy, Ma

-Oversaw integration of technical SEO, promotions/coupons, UX, analytics, and third-party platforms for user reviews and personalization on new ecommerce website-Doubled on-site conversion rate with A/B testing, UX testing and landing page optimization-Increased paid search revenue 102% YOY with same spend-Added $5,300/mo in incremental revenue with launch of first affiliate program

Westborough, Ma

-Ensured SEO, SEM, social media, blog and email reflected cohesive content marketing strategy -Used daily analytics reports and A/B testing to make decisions regarding new features and website changes-Increased new publisher acquisition and retention rates through a complete overhaul of Chitika.com. Developed new streamlined application process, simplified modern design and concise messaging-Increased average AdWords conversion rate while cutting spend 50%-Automated emails to increase publisher payout rates, monitor publisher satisfaction, and reduce incoming customer support tickets by 70%

Cheyenne, Wy

-Lead all online marketing operations; worked alongside merchandising, creative and copy teams for Derailed.com, a subsidiary of Sierra Trading Post and the TJX Companies-During first year at Derailed: -Grew monthly revenue by 507% -Grew monthly orders by 601% -Increased conversion from 2.75% to 6.59%-Promoted Derailed product sales via four comparison shopping engines, one paid search network, two affiliate networks and several social media outlets-Made decisions regarding final brand copy and creative content to maintain cohesive brand image and voice-Participated in weekly product photo shoots with merchandising team -Worked closely with email marketing team to build email subscriber list -Built and maintained partnerships with musicians and their representatives; gathered content to promote for Derailed's weekly Music Monday feature; ensured cross-promotion for SEO value-Crafted the Derailed Graphics Standards Manual used by all Creative Team employees

Saugus, Ma

-Improved client visibility and ranking in Google search results, and thus improved client conversion rates, through the use of SEO and other online marketing strategies-Researched, wrote, edited, optimized and promoted client web copy. Copy included but was not limited to press releases, landing pages, homepage text, email blasts, meta tags and blog posts-Reached out to and developed relationships with relevant media outlets to increase client exposure through distribution of press releases-Oversaw web publication of client press releases, as well as compilation of media monitor reports assessing resultant media outreach -Approved final copies of client-deliverable media monitor reports for press releases

Saugus, Ma

Core: Credential Of Readiness, Pass

HBX CORe (Credential of Readiness) is a 120-150 hour certificate program on the fundamentals of business from Harvard Business School..

Ba, English Major; Sociology Minor

Literature

New Zealand study abroad.