• Conceived and delivered first-ever Personalized Experience strategy, earning Delta a 2023 Qualtrics Breakthrough Artist award. Personalization is revolutionizing the customer journey for 80 million SkyMiles Members, streamlining internal design processes, and reducing time-to-delivery for tailored experiences.• Built a high-performing team from the ground up, assembling individuals with sought-after skill sets. This cross-functional team plays a pivotal role in the success of the transformation of digital across the enterprise.

• Transformed learning and enablement strategy through pandemic for Global Sales division of 800 team members, with focus on curriculum advancement and a technology designed to support virtual needs.

• Drove sales technology and innovation with EMEAI airline partners via strategic roadmap development and identification of synergistic opportunities to drive further B2B and B2B2C connectedness.

• Led team of ten through development and implementation of first-ever, industry-leading corporate traveler marketing strategy for more than 1,700 of Delta’s largest corporate accounts.• Collaborated with Sales Technology, Loyalty, Marketing, Onboard Services and Airport Customer Service to produce personalized corporate sales programs and communications channels for corporate travelers.

• Spearheaded B2B2C marketing communications strategy for corporate travelers at Delta’s largest corporate accounts, including annual goal planning, budgeting and strategy development.• Drove $101 million in customer lifetime revenue through 2016 achievement of corporate traveler SkyMiles acquisition goal.

• Led strategy team in translating Delta’s objectives into actionable, conversion-driven marketing communications plans.

• Successfully executed 2015 Delta SkyMiles Program customer communications, which evolved both the program’s elite status qualification and ways to earn and redeem miles.• Directed 2014 email template redesign, driving increased engagement via mobile-friendly, modular designs. • Led special projects team that creates and optimizes more than 100 integrated marketing campaigns each year.

• Managed focus city marketing efforts, including project management, direct marketing communications and customer event planning for Los Angeles, New York and Seattle.

• Developed and managed multi-channel global communication plans for the Delta SkyMiles Program.

• Prioritized and executed marketing placements for over 100 SkyMiles partners on multiple Delta channels including email, online, magazine, in-flight entertainment and direct mail.• Optimized the email channel through key initiatives such as secondary container personalization and target segmentation modification while maintaining the company’s customer contact strategy.

• Developed marketing plan for $4 million premium grilling product company, distributing to 12,000 locations.• Led product development, promotions, couponing and digital communications, including supervision of external creative agency partners, ensuring strong alignment and program delivery.

• Created the initial channel marketing strategy for this Fortune 200 Company through thorough research and analysis of over 20 industries, which was included in 2008 company business plan.• Developed industry-specific marketing materials for field force of over 65,000 agents, designed to increase agents’ ability to sell products.

• Supervised contract production companies hired to produce original programs for the Network, including over 200 episodes of programming in 2005.• Approved rough cuts of each show and streamlined the delivery process to minimize errors of both the editorial and technical content of programs from these production companies.• Took lead on coordinating, updating, and maintaining the Original Programming department’s online episode database and disaster asset storage.• Ensured each show had the proper deliverables submitted on or before deadline such as show tape masters, legal releases and agreements and music and title clearances.

• Successfully directed the technical operation of the studio during both live and taped shows for National Cable News Network.• Operated the electronic graphics equipment in the control room for both live and pre-taped shows.