Tiffany Jade Weil Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

Brooklyn, New York, Us

• Active member of Hue, a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise

Boston, Ma, Us

Boston, Ma, Us

• Develop and execute go-to-market strategies and marketing initiatives across earned, owned, and paid channels• Lead acquisition integration-related marketing activities including external communications, social media, website integration, and content strategy • Manage multiple external agency partners and teams including PR, paid search, paid social and lead generation• Partner with public relations agency to identify and execute communication initiatives that drive high-impact press & recognition• Lead content strategy for and development of thought leadership for C-level executives (bylines, video, blogs, podcasts, and awards)• Managed agency’s digital channels and lead generation campaigns resulting in consistent above industry benchmark engagement metrics (70% decrease in bounce rate, 50% YoY traffic increase, 40% page view increase, and 30% YoY new business lead increase on the website; 70% organic growth on LinkedIn and 500+ MQLs in LinkedIn lead gen pilot; less than 6 months)• Managed 2022 summer internship program including recruiting, onboarding, summer capstone project, & weekly professional development

Boston, Ma, Us

• Clients: kaléo (AUVI-Q), Lifebox, Harvard Business School (Kraft Precision Medicine Accelerator), SHARE Cancer Support

Boston, Massachusetts, Us

• The first marketing hire brought on board to lead the launch of digital publication, strategic partnerships, sponsored content programs, and revenue stream diversification (reported into the Chief Revenue Officer)• Created & managed brand partners to achieve STAT's goals, raise brand awareness, and grow audience/readership (from execution, maintenance, and campaign follow-up)• Developed proposals and executed integrated marketing campaigns and media plans that met annual revenue goals • Responsible for the client service of 100+ digital media accounts with brands such as Amgen, CVS Health, J&J Innovation, and Vertex• Sourced, on-boarded, and managed a team of creative freelance vendors to develop custom content for sponsor content campaigns• Partnered with product management to develop new products to generate leads, increase readership, and enhance subscriptions• Planned, produced, and executed custom events and sponsor activations on various health and science topics such as augmented reality, speaking panels, executive thought leader dinners, and subscriber-only events• Managed speaker recruitment and panel staffing inclusive of public health, pharma, and business thought leaders• Created and implemented systemized processes to streamline operations, sponsor campaigns, events, and internal marketing projects• Led the launch of STAT Plus, a subscription product offering premium editorial content focusing on in-depth biotech, pharma, policy, and life science coverage and analysis• Spearheaded the creation of led the execution of signature brand programs, STAT Wunderkinds and STAT Madness

Us

• Conducted primary & secondary research for Partners HealthCare and the Brigham and Women's Hospital Center for Clinical Investigation and developed a theory-based communication strategy aimed to increase patient participation in clinical research (with an online research portal).• This research was used as the foundation of development for: https://clinicaltrials.partners.org/

Boston, Ma, Us

Clients: ARIAD Pharmaceuticals (Oncology), American Heart Association, Lifebox • Managed a budget over $2M for the development of promotional materials for healthcare providers, patients, sales teams, and conferences• Completed a 3-month, on-site interim product manager role as an extension of U.S. and global product management team for ponatinib

Clients: Bristol-Myers Squibb/ AstraZeneca (Rare Metabolic Disease) & Agios (Phase 1 Trial - Rare Disease)• Managed the commercial launch of an orphan therapy and the development of patient, payer, medical, and sales force materials• Oversaw a $1.5M budget and allocated funds by writing project scopes, developing staffing plans, and conducting monthly forecasts

Boston, Massachusetts, Us

Clients: Novartis Pharmaceuticals (Oncology and Respiratory - COPD), Cigna Healthcare, Ariadne Labs• Provided tactical support for integrated marketing projects from kick-off to post-production including patient education materials, consumer websites, email marketing campaigns, and social media content• Managed the promotional launch of Ariadne Labs, a healthcare delivery research lab founded by Dr. Atul Gawande

Boston, Massachusetts, Us

• Managed Hill Holliday’s internship program including interviews, department placements, and onboarding of 40-50 interns each semester• Supported a team of 5 recruiters and partnered with HR business partners for onboarding, culture initiatives, and DE&I programs• Partnered with hiring managers/recruiters to understand staffing needs and managed req report • Represented the agency as a brand ambassador at campus career fairs, industry events, and diversity-inclusion partnerships • Drove adoption and implementation of new applicant tracking system and department processes• I-9 Compliance

Fort Myers, Fl, Us

• Developed social marketing approaches to build awareness, engage consumers, and drive site traffic for Chico’s, White House|Black Market & Soma Intimates• Responsible for daily posts on Twitter and Facebook, and responding to customer troubleshooting issues• Conducted research on direct competitors, industry trends, and reported to PR team in weekly status meetings

Master’S Degree, Health Communication

Education record

Bachelor’S Degree, Communication/Public Relations, Minor: Marketing & Interdisciplinary Studies