Development and execute effective communications strategies that support the CSL Seqirus portfolio and build the CSL Seqirus corporate brand within the North America region.

Developed marketing and communications framework to support enrollment for ten master’s, nine PhD, and two non-degree programs.Reported actionable recommendations based on campaign results, established benchmarks, industry patterns/trends.Collaborated with social media team to develop monthly editorial calendar; created social media copy and graphics.Worked closely with administrators to develop and report data-driven analysis around content performance to support recruitment.Ideated and managed video development to support programmatic recruitment efforts; drafted storyboard, scripts, and/or talking points; provided coaching for interviewees; worked closely with videographer/producer; reviewed video and copy edited captions; oversaw placement of final product across digital platforms and within email/social marketing campaigns. Partnered with director of project management to ensure timely execution of recruitment marketing efforts.Provided marketing and communication support for school events. Liaised with agencies/vendors to develop and analyze cross-programmatic digital marketing campaigns Evaluated campaign data and secondary data sources to identify and implement opportunities for targeting and personalization of marketing campaigns.Collaborated with senior leadership to align comprehensive marketing and communication strategy with recruitment and matriculation goals.Led Graduate School participation in a campaign to evolve the Mount Sinai Health System brand messaging to become more inclusive and reflective of its academic institutions.Served as copywriter and copy editor for senior leadership recruitment marketing content including programmatic email marketing messages. Managed content development, deployment, and analysis across school's top-level web pagesProvide regular reporting on digital marketing campaign performance to inter-institutional stakeholders.Partnered with marketing teams to develop annual Dean’s Specialty Report.

• Manage communications activities that promote, enhance and protect the school/university brand and reputation• Develop and oversee content strategy for earned, owned, shared, and paid communications channels• Standardize and increase efficiency of our current communication practices by providing more structure and identifying the best communication channel for each target audience• Provide strategic communications expertise, counsel and support to executives and internal clients• Develop creative story angles and consistently secure coverage in print, broadcast, radio and online media outlets• Work with University Communications team to develop external and internal communications strategies for marketing, communications, and brand initiatives• Lead and attend cross-functional strategy meetings and build relationships with teams that serve different areas of the school and university in order to tell cohesive brand stories• Create overarching messaging and write materials including press releases, media advisories, media pitches and media kits• Build and maintain strong relationships with media and regularly pitch stories while also fielding and responding to incoming media inquiries• Support major annual events including Match Day, Convocation, and White Coat Ceremony• Monitor press coverage including industry trends and breaking news of importance to the school• Ability to work independently and collaboratively; self‐motivated and disciplined to meet deadlines in the context of competing priorities and projects• Demonstrated experience in setting goals and developing ways to measure those goals• Mentor and lead a team of highly capable professionals and aid in their career development• Confidence and poise to work closely with senior executives• Strong sense of initiative and ability to work under pressure on multiple projects with tight deadlines• Experience navigating a complex, matrixed organization

• Develop and execute communications plans in support of initiatives • Project manager for three internal clients• Conceptualize and ideate branding collateral materials• Initiated and led redesign project for organization’s four newsletters• Manage CEO’s featured contributor column on Forbes.com• Serve as project manager for organization’s textbook• Manage collaborative programs with public relations agency of record• Copywriter/copy edit articles on behalf of CEO• Active participant on organization’s Diversity and Inclusion committee

• Develop and manage content for corporate communications• Research and initiate contact with marketing, public relations, B2B, and SEO agencies• Create and manage project plan for annual corporate and marketing agency event• Collaborate with Verizon internal teams to develop communication tools• Support Agency Relations team with ad hoc projects across various corporate business units• Work with external vendors to collect and coordinate content for agency onboarding modules

• Manage content enhancements for corporate brand website • Work in conjunction with external vendors to strategically plan, develop, and complete projects• Proofread and edit monthly expert content articles from internal sources and external vendors • Create and manage editorial content calendar• Conceptualize and create editorial style guide for digital platforms• Maintain and update content within brand intranet• Assist with organizing and updating email marketing “drip” campaigns• Guest writer/ content creator for brand blog, Blue Matter• Create detailed work plans (project briefs) to identify tasks and activities required for successful completion of projects• Collaborate with internal Brand Engagement team to schedule, post and share content across social media platforms

• Redesign academic catalog for the school• Implement digital publishing programs for online publications• Develop branding strategies for 40+ school programs• Social media management & engagement• Create and manage marketing editorial/content calendar • Produce, create content, and edit collateral materials• Assist with updating website content• Marketing and communications project management• Advise and consult with SHRP departments to raise awareness of projects and initiatives• Liaison between SHRP and Rutgers Biomedical and Health Sciences unit• Create content to assist with enrollment• Develop internal and external media relations

• Responsibilities include public relations writing and editing• Create and cultivate email contact list for strategic email marketing campaigns• Initiate grassroots fundraising campaigns as a tactic to raise awareness of programs• Formulate public relations editorial and marketing campaign calendar to maximize pitching efforts• Pitch expert interviews and story ideas to journalist contacts and targeted media outlets• Serve as company gatekeeper and spokesperson• Manage print and digital media projects: quarterly newsletter, annual report, marketing materials, online youth portal – Equine Science 4 Kids! (esc.rutgers.edu/kids)• Identify new outreach and engagement opportunities • Consistently increase traffic to company website and doubled Facebook fans within 10 month period (Jan – Oct 2013)• Develop geo-marketing communication campaigns targeting specific regions• Conceptualize and manage approximately 10 + annual events• Evaluate effectiveness of communication campaigns to determine success and identify areas for improvement• Supervise staff and work study students; recruit and manage event volunteers• Cultivate successful vendor relationships; negotiate fees for service with vendors• Human resource responsibilities including payroll and budget management

• Create and design organization collateral material: brochure, poster, event signage• Copywriter for print and digital media• Fortify agency brand by collaborating with internal departments and partner organizations • Assist with marketing and planning annual fundraiser event• Central role in developing key messages to support agency goals and objectives• Convey positive brand identity through internal communications to increase employee awareness of agency programs• Supported Director of Communications with additional public relations and marketing projects as needed

• Create targeted communications materials: brochure, media kit, trade show banners, billboard, promotional video• Advise executive team on rebranding and logo redesign• Manage day-to-day external communications to ensure integration of key messages to target audiences• Established proven track record in successful local and national media placement• Initiate and establish professional relationships with journalist to enhance media relations efforts• Lead monthly Public Relations Advisory Committee Meetings• Strategically publicize special events: website, Twitter, newsletters, email marketing, media relations, partnerships• Identify new media and community engagement opportunities including establishing a relationship with WNBA team, Atlanta Sparks• Evaluate efficacy of communication campaigns using online surveys• Integrate fundraising goals with public relations initiatives• Consult with Board of Directors to effectively advance organization mission and vision statements