Tiffany Cunningham Email & Phone Number

Dallas, Tx, Us

*Work timeline: February 3, 2023, to July 30, 2024. • Co-managed all aspects of the design process for the design firm, from client consultations to coordinating installations for 10+ full-scale residential projects. Digital Marketing and Project Management Tools: • Oversaw social media presence and website production with content creation, posting schedules, and engagement strategies for Instagram and Pinterest, augmenting prospect client inquiries for business expansion by 25%. • Utilized project, design, and task management software tools and social media platforms: Asana, Wecora, Studio Designer, Canva, Pinterest, Instagram, SideDoor, and other digital multiline platforms.Procurement and Document Management:• Generated and issued project proposals and invoices through Studio Designer, providing weekly progress updates, and addressing feedback and revision requests. • Sourced furnishings, art, accessories, finishes, lighting, wallpaper, custom pieces, and fabrics/ trims for drapery and throw pillow applications through trades and vendor marketplaces.• Oversaw procurement, including investment estimates, issuing RFQs, purchasing and receiving furniture and home accessories, and on-site installations with precision.• Filed timely damage claims and followed through until resolution.• Cultivated effective relationships with vendors, trades, artisans, and the receiving warehouse to ensure continuous checks on shipped items and specifications of custom pieces.• Maintained project documentation, vendor and trade account database, pricing structures, reporting, and CC and bank reconciliations. Scheduling and Coordination: • Maintained effective communication with owner, clients, vendors, and trades for timely information exchange, resolving issues, sourcing alternative items, and tracking timelines that improved team efficiencies by 30%. • Rendered mood boards and conceptual and detailed design presentations for clients to evaluate all design elements.

Mckinney, Texas, Us

• Directed project management and marketing for a portfolio of 35 multifamily communities, ensuring brand assets and content creation aligned across digital platforms, email and SMS campaigns, printed materials, and leasing management platforms. • Created content strategies for website redesigns, incorporating SEO and SEM keyword optimization and virtual property/ unit tours, leading to a 40% increase in website traffic and a 20% lead-to-lease conversion from inbound leads. • Originated reputation management program and responded to 12,000 reviews across Google Business Profile, Yelp, and internet listing sites, increasing star ratings from 2.5-3 to 3.5-4 stars per property in 15 months.• Developed effective, economical multi-channel marketing plans and printed collateral for individual communities, increasing leasing effectiveness by 45 percent.• Facilitated renovations of property clubhouses, units, community amenity areas, and exteriors, maximizing the property’s market value, commanding higher rents, and reducing turnover and vacancy rates.• Coordinated bi-monthly virtual and on-site team training for 350 employees to implement employee initiatives, driving improved efficiency and engagement for leasing teams and resident retention.• Executed and oversaw the production of SRG's annual leadership conference, holiday luncheon, and awards ceremony, hosting all corporate and on-site employees and regional and leadership retreats. • Established a cloud-based resource hub for corporate and onsite staff, streamlining workflows for training programs, onsite documentation materials, leasing marketing solutions, and resident events, increasing internal team and external community engagement.

Addison, Texas, Us

• Provided public relations services and marketing counsel for 12 B2B and B2C clients, including Stream Realty Partners, Stream Data Centers, E Smith Realty Partners, Lincoln Harris CSG, Harrod Properties, CREW Dallas, and North Texas CCIM. • Developed social media calendars for clients and influential leaders, curating new content and enhancing brand awareness and engagement with 200k+ audiences on Facebook, X (Twitter), Instagram, and LinkedIn.• Client liaison delivering day-to-day client engagement and account management, including proactive communication strategies, weekly and monthly activity reports, in-person meetings and calls, recaps and presentations, and broadcast interview scheduling and logistics. • Demonstrated strong awareness of the media landscape, securing high-impact media and marketing opportunities in online, print, and broadcast placements. Distributed timely press materials, talking points, fact sheets, news releases, event recaps, and editorial submissions. • Managed brand integrity and reputation for a multinational investment bank and financial services holding company throughout the 2016 Dallas Police Shooting (the deadliest incident for the U.S. law enforcement since 9/11 – next door to Downtown Dallas property) with clear, concise communication and drafted statements for leadership to mitigate negative publicity. • Worked collaboratively with cross-functional teams to implement integrated digital marketing campaigns, encompassing social media, SEO, SEM, and content marketing practices to achieve a positive share of voice amongst competitors. • Continuous involvement in the team leadership learning sessions and mentoring program, improving tactical and client relationship building.

Mckinney, Texas, Us

• Executed effective, economical multi-channel marketing plans for individual communities increasing resident leasing by 45 percent. • Partnered with RealPage’s design team to create and implement a brand identity rollout specific to each of the 19 properties. • Established and managed resource hub for onsite staff, facilitating the planning and execution of resident events to enhance community engagement and sustain high occupancy rates.• Liaison between vendors, advertising sources, and signage companies to ensure all property signage and on-site collateral material creation is aligned with the overall brand strategy.

Memphis, Tennessee, Us

• Spearheaded PR strategies anchored in trends, relevance and real-time monitoring for Eight-O Management, Tomlyn Veterinary Science, Onyx Payments (Onyx CenterSource), and Promise House + Jonathan’s Place. • Executed lead generation for clients through go-to-market strategies and timelines, and effective social media initiatives to increase engagement with targeted audiences across traditional and digital media channels. • Managed day-to-day tasks for the public relations interns, including assistance with PR reporting, press release and pitch drafting, media research using Cision and managing client timelines. • Collaborated with team members to develop competitive positioning rebrands. • Established brand uniformity and increased message salience through brand audits.• Successfully secured media coverage through effective communication and relationship-building with journalists and media professionals. • Leveraged analytic tools to generate comprehensive reports of media placements and social engagement for client campaigns.

Dallas, Tx, Us

• Contributed as the agency's public relations liaison for media inquiries for Darling Homes, Newman Village, Elements by Durcon®, and Karen Dillard College Prep. • Secured interviews and placements for clients in key publications and broadcast channels in the Dallas-Fort Worth and Greater Houston areas. • Day-to-day coordination between internal teams (PR Director, creative, media, social, upper management), vendors and clients. • Developed compelling feature stories, editorials, advertorials, press releases, and additional marketing collateral. • Implemented media outreach and social strategies for product launches and brand initiatives. • Tracked and reported daily news coverage for all clients in both traditional and social media spaces. • Gained exposure to industry research, strategic brainstorming, digital mediaplanning/coordinating, and content/digital asset development. • Maintained multi-client media lists and editorial calendars.

Us

• Developed content of weekly field and internal newsletters reaching thousands of restaurants and employees throughout the US. • Streamlined website updates, ensuring corporate initiatives, employee highlights article links, and events were uploaded in accordance with the communication’s team content calendar and timelines. • Implemented the 2011 World Hunger Relief communication initiatives for the Dallas YRI Restaurant Support Center. • Redesigned Hut Hub CORE and YRI’s Digital Media Management systems presentation tools. • Created analytic reports measuring Yumnet’s overall effectiveness with employees.

St. Louis, Mo, Us

• Developed and pitched market expansion and product innovation press releases garnering placements in key publications and online news sources. • Conducted monitoring across earned and paid media to provide AT&T executives with news summaries in the Arkansas, Oklahoma and Texas territory. • Generated extensive media lists to increase direct media opportunities for market expansions. • Utilized Cision to assemble coverage reviews of Texas Tech’s statewide competitors for the Texas Tech University System’s Strategic Communications Program - Consulting Agreement. • Contributed to client briefs, factsheets and other materials for reporters and news outlets. • Participated in agency professional development training sessions.• Assisted client teams with operations and adminsitrative tasks through project managment organization.

Tokyo, Jp

• Engaged both horizontal and vertical operations with news, product features, and innovative IT solutions of the corporation via internal and social media communication.• Applied research, analysis, and forecasting skills to identify competitor locations throughout the U.S. to secure IT dealers and resellers. • Utilized PeopleSoft applications and programming charts to analyze competitor trends. • Proactively communicated status reports and project metrics to communications division leads.

Oklahoma City, Ok, Us

• Formulated integrated media campaigns with upper management to engage target audience and align with strategic business objectives. • Collaborated on the agency's website and external and internal newsletters rebranding. • Pitched press releases to print and broadcast media contacts in Oklahoma. • Edited OHFA’s annual golf tournament booklet to increase awareness of the Santa’s Sleigh, Inc. fundraiser to contributors.

• One of eighteen elite students to brand and develop the Lindsey + Asp agency at the Gaylord College of Journalism and Mass Communication. • Account manager for the University of Oklahoma’s Scholar-Leadership Enrichment Program’s World Within Reach campaign, which achieved double-digit growth in one semester. The campaign won gold in the Mixed Media Campaign category at the Student Addy Awards. • Increased brand awareness for Mr. Sports Bar and Sooner Racing Team among students/ individuals at OU and residents of Oklahoma.• Developed and hosted in-person events to attract student interests for on-campus clients.

Extensive tours of top advertising agencies, including McGarry Bowen, Young & Rubicam, McCann, Publicis, and Saatchi to enhance understanding of the full-scale operations, divisons, and cultures within agencies.

• Assisted agents with launching entertainment events throughout Oklahoma.• Developed and maintained multiple library indices of bands and entertainers.• Promoted events via Facebook and Twitter to social media groups and followers of represented clients. • Engaged in event planning for date parties and other events in downtown Oklahoma City.

• Reliable with customer relations and demonstrated assertiveness in sales and merchandising, contributing 20% of weekly sales. • Contributed broad knowledge of target consumers and suggested new product and marketing ideas to increase sales.• Obtained valuable business skills for boutique ownership and operations.

• Founder and owner solely in charge of finances, product purchasing from Dallas Market Center, and total revenue of sales. • Created mantra “live a life full of color, without regrets” to share a positive view on life with customers. • Designed EyeCatchers business card and marketing materials.