Content, art, and copy direction for clients including e.l.f. Beauty, KEYS Soulcare by Alicia Keys, W3LL People, Daily Harvest, Zappos Kids, FILA, Clinique, Colgate, Kiwi Co., Chelsea Piers Fitness, and TF Cornerstone Real Estate.

Developed and implemented a comprehensive content strategy that drove engagement and commerce across all owned platforms. Mentored and led a high-performing content team, fostering creativity and innovation. Utilized data-driven insights to measure and optimize content performance.

Direct storytelling, visuals, and copy for organic and paid brand channels. Mentor team of designers, writers, social managers, and producers, and cross-functional brand manager partners. Partner with exec and leadership stakeholders to power the brand and business with best-in-class creative.

Editorial manager for multi-channel rebrand – including social media, in-store, and digital marketing. Repositioning look, feel, and "voice" of brand legacy programs and promotions. Concepting social acquisition and third party partnership strategies. Partnering with photo and art directors to create experiential series, emails, and sub-brand identities. Cross-functional and special project editorial lead. (Charitable, PR, branded content, etc.) Managing senior and junior copywriters, digital projects, and design staff.

Timeout Media | FoodandWine.com | Branded Social Content @ Tribeca Film Festival F2015Physique 57 | Travel + Leisure | Lover.ly | J.W. Hulme | 3.1 Phillip Lim | SousStyle.com | Thompson Hotel Group | LOFT | Lou & Grey | Compass | Equinox | Details | Well & Good | Purewow.com

Scouted, wrote, edited, and assigned national edition e-mail newsletter pitches and articles. Appeared as on-camera trend and lifestyle expert for city and national media outlets. Worked with sales and marketing teams to conceptualize national photo and video packages. Collaborated with video and web edit teams to execute multi-platform editorial initiatives.

Assigned and edited local shopping stories.Managed workflow and assignments of freelance staff.Wrote/produced multiple fashion and shopping stories daily, including blog posts, photo galleries, and field videos.Curated inventive editorial packages around major events to surface locally and nationally.Developed and coordinated cross-vertical content sharing opportunities for web, print, and television.

Scouted, pitched, wrote, and edited stories and photo shoots for various outlets including: Brides.com trend scout and daily blogger / Garden & Gun online contributor / Glamour contributing writer / Allure beauty writer and reviewer / The Sunday Paper shopping and arts columnist / WWD contributor / Endless Vacations feature writer / Pink features contributor and book reviewer

Scouting, pitching, writing, and editing local and national content for e-mail and web platforms. Conceptualize, pitch, schedule, and produce DailyCandy-branded television and radio segments. Perform as on-camera television segment expert for outlets including ABC, CNN, TBS, and CBS. Build and maintain relationships with publicists, freelancers, and national sales and editorial teams. Plan and execute local and national DailyCandy-branded events.