Results driven marketing professional with over 20+ years of proven experience enhancing brands, strategy, and developing integrated, multi-media advertising campaigns. STRATEGIC BUSINESS LEADER| Proven success managing high-performance, inter-disciplinary teams and building effective connections with internal and external business partners.BRANDING PIONEER| Successfully drove 20MM+ views (in 10 days) and $3.8M media value (more than a 2013 Super Bowl commercial) for Kmart’s Cannes award-winning #ShipMyPants campaignINNOVATIVE MARKETING EXECUTIVE| Successfully executed strategy that drove 1,200% Y/Y attributable revenue, reduced CPA by 52% and increased network growth 262%• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented • Strong proficiency in digital trends and best practices • Strong business acumen with ability to think strategically • Strong analytical skills and the ability to use data to objectively measure results • Excellent project management skills, highly collaborative and attention to detail ability to see projects through to completion • Proficiency with html/website management, Content Management Systems; ability or aptitude to learn technical applications quicklySpecialties: • Google Analytics • Google Adwords • Vendor Management • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Email Marketing & Direct Mail • Brand Building • Digital Marketing & Strategy • Team Management • Project Management • Content Creation & Management • Paid & Organic Social Media • Social Media Listening • Website Strategy & Design • HTML • Product Development • Media Buying • Remarketing • Pay Per Click (PPC) • Traffic & Audience Analysis • Omniture • CRM: Salesforce.com • Eloqua • Budget Management • Marketing Automation