Tiffany Rowe Email & Phone Number

Los Angeles, Ca, Us

Sydney, New South Wales, Au

South Brisbane, Queensland, Au

South Brisbane, Queensland, Au

Integral member in the core recovery team who supported Virgin Australia's exit from voluntary administration and managed the impact of Covid-19 on the aviation market by leading the strategic and agile marketing plans for B2C retail and managing the tourism, airport and alliance partnership portfolio. The role is responsible for leading a high performing team that delivers brand and revenue growth, exceeds customer expectations and contributes to the sustainability of the business.

South Brisbane, Queensland, Au

The role entails managing the marketing relationship with Virgin Australia's alliance and International and Domestic Tourism partners including Tourism Australia, Tourism New Zealand, Hong Kong and more.

Atlanta, Georgia, Us

Delivering marketing and sponsorship initiatives to drive brand awareness, customer acquisition and frequency of travel to the US via the Delta Air Lines and Virgin Australia networks.

Pyrmont, Nsw, Au

Develop and manage the destination’s marketing strategies and campaigns to drive brand awareness, consideration and conversion to the tourism, leisure and entertainment portfolio of the destination. • Delivered Trip Advisors' best performing native ad campaign in Australia with a CTR of 1.42%. • Developed the marketing strategy for over 20 restaurants and bars, two premium hotels, spa, the Sydney Lyric and The Star Event Centre. Contributing to 9% growth in revenue YOY.• Managing multi-million dollar budgets and delivers effective campaigns that drive property visitation and revenue. Contributing to; o +16.82% increase in F&B revenue against budget for Lunar New Year campaign;o +10.9% in property visitation and +26.1% in F&B revenue YOY for Christmas;o +91% against campaign target for major property campaign for Winter; ando +37% revenue YOY with +38% in unique web visitors for 2016 Footy Finals campaign.• Manage key internal and external stakeholder relationships in professional and timely manner.• Enhance the customer experience by mapping the end-to-end journey and devising key strategies to build brand advocates.• Develop brand and communication plans for two new bars and restaurant openings.

Sydney Olympic Park, Au

Plan and execute the marketing strategy relating to the Stadium's key commercial revenue streams particularly corporate hospitality, membership, sponsorship, functions and tours. • In partnership with Destination NSW, developed and executed the event marketing and communications plan for Chelsea FC and Tottenham Hotspur’s award-winning visits to Sydney, contributing significantly to the NSW visitor economy in 2015 and exceeding sales and visitor KPIs. • Played a major role in the Stadium’s ‘Outstanding Achievement in Marketing & Communications’ award at the 2015 Australian Event Awards for the Tottenham Hotspur International Football friendly event.• Developed the annual, targeted ATL and BTL multi-media marketing plan that contributed to exceeding a $20m+ corporate and membership sales program by 10% in 2014.• Established and managed an organisation-wide communications strategy to optimise marketing opportunities across all segments and improve business efficiencies. • Successfully developed and launched the ‘Score Free Wi-Fi’ campaign in-venue, being the first connected Stadium in Australia to provide patrons with the free service, which gained significant media coverage and exceeded phase one connectivity KPIs. • Managed the overarching Stadium Australia Group brand strategy to cement the position as leaders in venue management and hospitality.• Selected to participate in the Stadium’s Management development program for future business leaders.

Sydney Olympic Park, Au

Developed, produced and implemented effective promotions to support sales yield, maximising strategies across all business revenue streams. This included, but was not limited to, the responsibility for the design and development of all ATL & BTL campaigns for the stadium.• Developed a multi-channel campaign plan for membership to acquire 1,310 new members and a 95% member retention rate in 2013.• Managed $1m re-development project of the Stadium’s new mobile responsive website and digital assets achieving in year one: 49% increase in visitation, 140% increase in page views and increase in No. 1 search rankings for commercial drivers.

Sydney Olympic Park, Au

• Designed and implemented an interim strategic marketing plan until General Manager, Marketing was appointed.• Coordinated and implemented a strategic advertising plan which achieved $7m in corporate sales for 2013 by March 1, in comparison to the $7m results achieved in FY12.• Created a true valued partnership with CCA and TAB by building their loyalty programs in correlation with our venue and products to drive brand and promote our event calendar.

Sydney Olympic Park, Au

Responsible for the management and servicing of the Stadium’s Sponsorship and Corporate Partner program including event day delivery, client experience/satisfaction and partnership retention.

Sydney Olympic Park, Au

• Assistance in developing corporate sales strategies to meet and exceed expected sales budget;• Administration management for corporate sales bookings;• Management of servicing expenditure on client retention programs;• Management of corporate hospitality quality improvements in end-to-end event day experience.

Sydney Olympic Park, Au

• Event planning and preparation for Private Suites, Corporate Boxes, and Xseat holders• Manage service and delivery components of all Corporate Hospitality agreements• Coordinate the operational requirements for corporate functions and events• Accountable for the preparation of corporate hospitality ticketing and accreditation for clients.• Administrative tasks including database management, processing and management of corporate hospitality agreements

Bachelor Of Applied Science, Sport Management

Diploma Of Venues & Events, Sales And Marketing Operations/Marketing And Distribution Teacher Education

Certificate Ii In Tourism, Tourism And Travel Services Management

Diploma In Venues And Events, Venues And Events