Tiffany Kesden

Tiffany Kesden Email and Phone Number

Manager, Ad Operations at Here Media, Inc. @ Here Media, Inc.
los angeles, california, united states
Tiffany Kesden's Location
Ronkonkoma, New York, United States, United States
Tiffany Kesden's Contact Details
About Tiffany Kesden

Specialties: Ad Operations, Marketing Research, Coordination, Sales Marketing, Internet Advertising, Campaign Optimization

Tiffany Kesden's Current Company Details
Here Media, Inc.

Here Media, Inc.

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Manager, Ad Operations at Here Media, Inc.
los angeles, california, united states
Website:
heremedia.com
Employees:
68
Tiffany Kesden Work Experience Details
  • Here Media, Inc.
    Manager, Ad Operations
    Here Media, Inc. May 2016 - Present
    Greater New York City Area
    • Supervise ad trafficker regarding daily campaign performance activities• Take point on QA and troubleshooting to investigate discrepancies and optimize strategies • Create media plans with creative specs for incoming RFPs• Spear head major ad tag overhaul streamlining targeting & eliminating ad unit redundancies • Oversee all Header bidding activities utilizing Prebid and create daily ad hoc arbitrage reporting• Manage native, custom and programmatic campaigns through various partner platforms
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  • Adblade
    Advertising Account Manager
    Adblade Jul 2014 - Nov 2015
    Greater New York City Area
    • Main point of contact for direct response and brand advertisers• Monitored account activity and advertiser spend / ROI throughout the day• Worked with the Adops team to develop advertiser relationships• Reported on daily activities• Offered suggestions for ad creative, bidding strategy and best practices with Adiant products
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  • Mediabistro
    Senior Operations Associate
    Mediabistro Oct 2009 - Jul 2014
    Greater New York City Area
    • Solely responsible for all ad activities serving on 3 major networks across 50+ properties• Designed ad serving infrastructure and worked with developers to upgrade legacy ad tags• Created “Ad Ops Bible”, a tutorial of all processes utilized in training and educational seminars• Trafficked campaigns in DoubleClick for Publishers (DFP) and OpenX• Ran marketing initiatives through Google AdWords and maintained SEO organic traffic• Optimized remnant AdSense inventory and adjusted programmatic campaigns in Ad Exchange• Generated ad hock Excel reports (with pivot tables), drawing campaign performance insights
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  • Seeking Alpha
    Marketing Coordinator Intern
    Seeking Alpha Jul 2009 - Oct 2009
    Greater New York City Area
    • Ascertained and reserved inventory in Google Ad Manager for sales team • Reviewed site tagging and ran campaign reports in GAM to ensure well-timed delivery• Used Snag-it to take screenshots for running campaigns to present to clients in PowerPoint• Created presentation decks with customized mock-ups after receiving a Request for Proposal • Analyzed Nielsen @ Plan competitive data to create targeted audience one-sheets • Assisted in creation of Media Kit, front ends for decks, and creative brief templates
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  • Office Of Enrollment At Binghamton University
    Student Marketing Researcher
    Office Of Enrollment At Binghamton University Jan 2009 - May 2009
    Binghamton, New York
    • Collected secondary data related to management problem “How to improve campus tours”• Conducted focus groups with potential students and their parents to gain exploratory research• Designed online questionnaire using SurveyMonkey.com to gain descriptive research• Analyzeed collected responses using SPSS to generate conclusions and recommendations
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  • S&P Mortgage
    Financal Intern
    S&P Mortgage Jan 2008 - May 2008
    Binghamton, New York
    • Assisted in the development of new marketing ideas, including design of personalized flyers• Interacted with clients to educate them on home finance and loan status information • Managed correspondence and communications with clients' processing and closing loans• Prepared marketing packages for real estate agents and financial sheets for loan officers

Tiffany Kesden Skills

Online Advertising Google Analytics Digital Media Google Adwords Marketing Advertising Digital Strategy Ad Networks Digital Marketing Market Research Online Marketing Doubleclick For Publishers Openx Lead Generation Sales Operations Advertising Operations Doubleclick Social Media Google Docs Adsense Google Webmaster Tools Microsoft Office Html Data Manipulation Web Analytics Mobile Marketing Social Networking Internet Troubleshooting Operations Management Salesforce.com Social Media Marketing Email Marketing Sem Photoshop Ad Tracking Ad Targeting Traffic Management Contextual Advertising Native Advertising Ad Serving Ad Exchanges Ad Optimization Doubleclick Ad Exchange Seo Firebug Snagit Cpm Scheduling Roi Optimization Quantcast Rich Media Banners

Tiffany Kesden Education Details

Frequently Asked Questions about Tiffany Kesden

What company does Tiffany Kesden work for?

Tiffany Kesden works for Here Media, Inc.

What is Tiffany Kesden's role at the current company?

Tiffany Kesden's current role is Manager, Ad Operations at Here Media, Inc..

What is Tiffany Kesden's email address?

Tiffany Kesden's email address is pr****@****aol.com

What is Tiffany Kesden's direct phone number?

Tiffany Kesden's direct phone number is +171843*****

What schools did Tiffany Kesden attend?

Tiffany Kesden attended Binghamton University - School Of Management, Midwood High School, Codecademy.

What are some of Tiffany Kesden's interests?

Tiffany Kesden has interest in Social Media, New Technologies, Collecting Keychains, Swimming, Professional, Google (Esp Doubleclick), Mobile First, Excel, Video Games (Pumped For Uncharted 4), Internet Advertising.

What skills is Tiffany Kesden known for?

Tiffany Kesden has skills like Online Advertising, Google Analytics, Digital Media, Google Adwords, Marketing, Advertising, Digital Strategy, Ad Networks, Digital Marketing, Market Research, Online Marketing, Doubleclick For Publishers.

Who are Tiffany Kesden's colleagues?

Tiffany Kesden's colleagues are Tim Timmy, Rumen Krassimirov Filipchev, Vijay Meena, Dice Dice, Pritesh Patel, Mala Escobar, Ba Skidmore.

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