Lead, strategize and oversee the marketing team to deliver client projects across various channels such as social media, search engine optimization, paid ads, email marketing, automation, and more.

Honest Digital acquired imavex digital marketing on Oct 1, 2019.

Drove all marketing automation activities utilizing Marketo; resulted in industry-leading open (18%), click to open (37%), and landing page conversion (45%) rates, while quadrupling email sendsMeasured and evaluated KPIs relating to marketing initiatives to prove ROI on all digital marketing and lead generation efforts; decreased cost per lead by 65%Launched search engine marketing and optimization strategies for the corporate website; led to a 45% increase in website traffic, while also boosting average length of time on site and pages per visitDeveloped social media campaigns to increase followers by more than 50%, and improve impression and engagement rates by 40% in 12 months

Owned and organized PharmMD's brand, brand management, and brand content; managed appropriate use and consistently updated in compliance with brand design Managed all digital marketing activities and utilized Pardot to execute a 10% improvement in email marketing open rates Maintained and updated the corporate website and social media accounts; achieved a 60% increase in followers across all social platforms Designed and prepared relevant, quality content for all promotional material, social media, blog posts, presentations, news releases, and marketing collateral utilizing the Adobe Creative Cloud