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168 Group LLC is a company focusing on private label brands on Amazon. We specialize in a niche multicultural market. We look for untapped customers demand on Amazon Marketplace and create product lines to fill those gaps. Our products are made by artisans and manufacturers from Thailand. - Grow Amazon business from zero to six figures in one year. Achieved $100K highest month sales.- Manage 600+ skus including inventory planning, sales forecasting and negotiating with suppliers.- Analyze and identify opportunities and best products to sell on Amazon platform using metrics and real data from Amazon analytics.- Identify a gap in the market and build a private label brand in grocery categories, considered one of the most competitive categories on Amazon. First shipment sold out in the first 30 days of launching.- Develop a product launch strategy using SEO optimized contents and listing as well as building a successful keyword targeted campaigns through Amazon Sponsored Products Ads.- Solid understanding of Amazon Policy Compliance, Brand Registry and Amazon Enhanced Brand Content.- Participated in Amazon Rocket Launcher Program in Thailand in 2020. Received 1:1 exclusive training and consultation from Amazon Global Selling Thailand.- Coach new sellers in Thailand that want to start selling on Amazon US including laying the basic understanding of Amazon selling, educating different selling strategies and help identifying winning products to sell on Amazon.- Attend Google Data Analytics Certificate Program - Knowledge of SQL, Tableau, R programming and Python

Elysees handbag is one of the first affordable luxury leather brands in Thailand specialized in imported leather goods. Our handbags are handcrafted by artisans using quality imported leathers from around the world. We were featured in Marie Claire Thailand, Howe, Madame Figaro, Ray, Vivi Magazine, Thairath TV, and Home Shopping TV Thailand.- Head of product development and design for all of the brand collections.- Led the product marketing initiative through creative, design, and overall brand strategy from its conception.- Grew the brand presence on Facebook from 0 to 160,000 followers.- Leveraged social media to spring board the brand and sold over 1,000 bags in the first year.- Executed the launching strategies of each collections using paid/organic social media influencers, printed media magazines and television.- First of the small leather goods industry to use beauty influencers to promote the brand. The success led to several competitors to follow.- First of the industry to advertise through Shopping TV channel.- Oversaw the website building from designing layout to customer UX experiences.

TapShop Inc is a conversion optimization platform that transforms publisher’s apps and digital media into retail space. TapShop increases advertiser’s conversions by enabling consumers to buy products directly from the advertisement or editorial content without leaving the website or app.- Raised $100,000 seed round from an angel investor.- Pitched the business to the head of digital and style unit at Time Inc. The pitch was well received as we identified the obvious gap in the customer journey from magazines to retails.- Finished the prototype software that enable the pop up to show up on digital magazines.

Consumer51 is a full service marketing agency specializing in brand positioning, content marketing, CX, and UX, servicing SMB and Fortune 500 clients including McDonald’s, WalMart, Lexus, and Siemens.- Collaborated with creative team to create Consumer 51's digital branding guidelines.- Assisted Sales and Management teams in winning clients through strategy research and creating presentation.- Worked with clients such as Emplay in a supporting role from UX, product design, and marketing - Conducted market research that informed client brand strategy

PCHC came to us and want to update their website appearance and user experiences. This is a part of a graduate course that was hands on and solved real problems a company was facing.- Provided marketing plan and social media strategy that help unify its products and services into one cohesive brand- Upgraded the website to the web 2.0 standard with the usability design that in line with UX best practices.- Improved website visibility through SEO and keyword rich contents.- Created a social media strategy to raise brand awareness that included community profile, blogs and Facebook profile.

- Improved business process by creating on-boarding guidelines for new assistants as well as a quick help guide for common problems and questions.- Reduced unpaid monthly premium clients by 10% by creating a systematic follow up process. From reminder calls, emails and 1:1 consultation to help adjust policies to meet customer's needs and budgets.- Ran monthly customer reports within the agency to identify new leads within customer policy portfolios. Led to additional business for the agency, saving for existing customers and increasing customers retention.

- Worked with Ampelite Fiberglass Co., Ltd. on the Thailand Research Fund project to study the potential value of fiberglass residues.- Reduced Ampelite’s cost by finding a way to utilize this waste material.- Presented this project at the Industrial and Research Project for Undergraduate Students annual event (IRPUS).- Received “The Best Project Presentation Award” from IRPUS.