Tiffany Larson Email & Phone Number

Johnson City, Tn, Us

Remote

• Manage portfolio of hundreds of customer accounts with focus on relationship, engagement and retention.• Act as a trusted advisor to customers, providing expert guidance and training, product recommendations, and service expertise to meet their business objectives. • Identify new business opportunities and develop relationships with key stakeholders, decision-makers and influencers within target organizations to expand market presence and drive sales growth. • Build and maintain strong relationships with existing customers understanding their needs, preferences, and challenges to identify upsell and cross-sell opportunities and drive incremental revenue from existing accounts. • Utilize Salesforce and sales tools to track customer interactions, manage portfolio, and optimize territory performance.

• Created and executed operational strategy for domestic online retail business using Shopify and Amazon Seller Central. • Developed relationships with suppliers, managed purchasing, directed inventory management and fulfillment. • Developed and implemented digital marketing strategy. Produced and directed marketing campaigns for social media channels. Targeted PPC marketing using Google Ads, Facebook, and Instagram.• Built dynamic email campaigns using MailChimp.

Hillsboro, Oregon, United States

• Key account management focused on optimizing SMB marketing and sales operations for Fortune 1000 B2B clients across the U.S. and EMEA at a marketing consultancy. Grew Fortune 500 financial service client billing by 350% over two years and 10 countries in EMEA.• Management and training of direct reports and additional resources, as needed. Teams consisted of functional, technical, and contract employees. Managed budgets, schedules, reviews, and performance plans.• Needs assessment for new and existing clients to manage an efficient on-boarding process.• Provided frontline support to customers for campaign development, audience selection and segmentation, analytics and reporting.• Utilizing multiple data sources, created dashboards to analyze and report on KPIs.• Managed marketing data through streamlined processes for data collection, data privacy consideration, data cleanliness and integrity• Developed comprehensive training materials and documentation for presenting to hundreds of employees, management and executives.

Portland, Oregon, United States

• Created marketing dashboards to track, analyze and report on KPIs.• Developed and maintained marketing databases and reporting tools that interface with the organization’s Oracle, SQL Server, and Access databases, CSG Vantage and ACSR for analytical reporting and forecasting. • Managed departmental budget and projected expenses.

Master Of Business Administration - Mba

B.S., Marketing