Tiffany Fridley Email & Phone Number

Tiffany Fridley is a Director of Marketing at Spilman Thomas & Battle, PLLC. She possess expertise in public relations, advertising, online marketing, media relations, marketing strategy and 13 more skills. Colleagues describe her as "Tiffany possesses a rare and valuable combination of qualities: intelligence, wit, humility and reliability. She is a gifted writer and editor with an uncommon sense of grammar and usage. Tiffany has a talent for developing effective advertising and marketing tactics. Perhaps most importantly, Tiffany is reliable: she meets 100% of her commitments, 100% of the time. She accomplishes this through skillful project management, strong work ethic, efficiency, organization and tenacity. I… Show more" and "Ever since I met Tiffany, I have been extremely impressed with her organizational skills, the quality and efficiency with which she accomplishes her work, and how conscientious and helpful she is. She never hesitates to lend a hand or assistance when needed, and I have really enjoyed working with her. I can't say enough good things about her work or about her as a person."

Listed skills include Public Relations, Advertising, Online Marketing, Media Relations, and 14 others.

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  Director Of Marketing

  Spilman Thomas & Battle, Pllc

  Jan 2020 - Present - Charleston, West Virginia

  Collaborate with Lawyer in Charge of Client Relations to determine marketing priorities to further the firm's business goals. Manage the day-to-day operations of the marketing team, including workflow, prioritization of projects, training, mentoring and professional development. Work with lawyers and other stakeholders to plan and execute marketing initiatives. Execute and maintain the firm's brand messaging, including the visual identity of the firm, print media, digital media, social media and public relations. Create, edit and maintain firm communications and collateral materials. Develop and oversee implementation of advertising campaigns. Oversee firm digital and content marketing, including the firm's website, e-newsletters, client alerts, white papers, podcasts, videos, blogs and social media. Develop and oversee the implementation of social media strategies and communications. Design and implement public relations strategy to further firm awareness. Conduct media training as needed. Oversee firm memberships. Oversee firm sponsorships, both philanthropic and professional in nature. Develop and monitor marketing budgets and perform daily budget administration. Assess ROI for marketing programs and initiatives. Onboard and integrate new attorneys as it relates to marketing. Evaluate and direct marketing department's external vendors.