I’m a curious, data-driven self-starter, so it makes sense that for 18+ years, marketing has been my calling. I love to question and improve processes, dig into the strategy, and optimize to improve results. I also have a proven history of jumping in to lead projects and building entire programs and teams from the ground up. I’ve spent my career creating marketing programs, data-driven strategies, content, and integrated campaigns for global companies. However, I discovered my true passion in employer brand marketing. My unique ability to discover what excites people about their day-to-day work and translate that into engaging content and integrated campaigns that inspire top talent to seek their next opportunity has made my recruitment marketing programs very successful. For example, I created and launched a Careers Site blog from the ground up. From sourcing and crafting stories about life at the company to creating the marketing strategy, the content consistently ranked as the most engaging month after month. I also created and launched the first brand ambassador program, which gave recruiters the training and tools they needed to build their brands and share blog content seamlessly yet authentically. It exceeded platform benchmarks, resulting in a 50% Adoption Rate, 675+ Branded Shares, and 550K+ Total Reach.A few more of my accomplishments: ➤ Increased orders 83% and add-to-cart events by 234% YOY through strategy and implementation of first local digital marketing pilot program. ➤ Boosted SEO site traffic by 54% YOY by reimagining blog content creation workflow➤ Drove 4 consecutive years of sales growth by spearheading marketing strategy for semi-annual promotional campaigns. ➤ Increased careers site traffic by 1,000% YOY through global recruitment marketing social strategy. ➤Exceeded annual application goal by 30% via marketing strategy Finally, as a leader, peer, teammate, and collaborator, I value trust, authenticity, transparency, open communication, and accountability. I believe in tailoring my communication style to best resonate with each person, being a fierce advocate for my team, and cross-collaborating to ensure my focus consistently ladders up to overall business goals. KEY SKILLS: Brand Marketing Strategy ▪ Recruitment Marketing Strategy ▪ Integrated Campaign Planning ▪ Digital Marketing Strategy (SEO, CPC, Video, and Social Media) ▪ Demand Generation Strategy ▪ Content Strategy ▪ Website Optimization ▪ Budget Management ▪ Brand Strategy ▪ Team Building ▪ Creative Direction ▪ Analytics ▪ Reporting