In my Role as a Senior Product manager I manage 2 squads working on the Developers Experience tools and the Front-end platform teams. I have also been managing many projects as we migrate into the Visa ecosystem. As the product manager for the DevEx platform team, I manage the UX for the Developers Portal and developer tooling including automations that upload API source files to the portal and to the Public Postman collections. As the product manager for the front-end platform team, I have been working on replacing the Identity Management solution we use for the UI we give our customers, as well as adding new features to the UI such as the Notification Center and Audit logs.

ReverseVision is an industry leading reverse mortgage tech leader. While in my role as a product leader I kept the balance between maintaining our core product as the market leader through new feature development and platform security and driving innovation with new API development.I manage the roadmap with deep customer understanding through research and data. I use both qualitative and quantitative research to identify the best features to develop and what are the highest priority bugs that need to be addressed.

An integral part and driving force behind the ongoing development of our long term product strategy. In addition, directly responsible for the planning, definition, validation, development and go-to-market of new product initiatives.Acts as the voice of the customer in driving improvements in user experience and key improvements in how customers interact with the tools focusing on simplifying the product and adding value to users.Create roadmaps focusing on short term enhancements, small new features and the development of the next big integration of the product which involves a major redesign of the tool. This also including working with development to help them understand the long term goals for the product so thy can work towards building the backend that will support those new features.

- Led the development and launch of a new SaaS product to provide marketing analytics in the form of Dashboards and OLAP ad-hoc reporting as part of the Teradata Digital Marketing Center. - Developed product roadmap to layout vision for current and future products. - Managed product requirements and user stories continually adjusting priorities in order to deliver a product that aligned with the product vision communicated to the field. - Performed comprehensive market and competitive analysis through industry research and in-depth interviews with customers and running a beta program. Identified points of product differentiation and positioning. - Collaborated with the marketing department to define positioning and messaging and plan market launch. Designed sales presentations and product demos and trained sales force. • Facilitated work sessions with engineering to develop a technical roadmap to support future development of the product based on the long term roadmap and product strategy.

Responsibilities include: - Loyalty club life-cycle campaign management including welcome and reactivation Emails and Direct Mail - CRM manager for sub-brands including Unleashed by Petco, Pooch Hotel and Pet Services - Managed the entire CRM campaign calendar including budget, forecasts, media, lists and dates - Manage all email to Loyalty members regarding offline promotions and Educational Content: - Created and maintained the yearly calendar for all emails sent from CRM - Opened and managed all creative requests for a minimum of 7 emails each month - Developed email promotional strategy including list selection, budgeting and coupon forecasting - Created a new program for Content Integration/Omni-channel emails. This includes meeting with leaders from Social, Field Marketing, Digital and others to collect valuable content for emails. - Lead omni-channel contact strategy between the Petco.com and Pals Rewards emails.

Acted as the product manager and marketing manager for the casino division of this business intelligence software. - Developed the product roadmap based on the needs of the customers and how the technology should be used to deliver on those needs. Then worked with engineering using Agile development and JIRA to turn user stories into usable product features. - Provided training and consulting for high profile clients using my skills as a database marketing expert to add value to the software. - Developed white papers and product positioning documents, worked on pricing models and played an active role in all product marketing activities.

Worked as a consultant to help organizations improve the ROI of their marketing databases. - Analyze if the company's current database marketing initiatives are working or if they can be improved - Run monthly and Quarterly reports to determine if the companies current programs are working, what changes they should make. - Determine who are the best customers for your business and who to target in your marketing efforts. - Develop new campaigns with proper test and control groups and analyze the results to help companies get a better understanding of the behavior of their demographic.

In this role I took on additional responsibilities above what I was responsible for in my previous position. These additional areas of responsibility include; market research, customer satisfaction program, competitive studies on our competitor reinvestment, market size and growth projections used for funding expansion of the casino and addition of the hotel, and taking over other marketing departments. - Managed a team of 4 direct reports and as many as 80 team members, including all the loyalty staff in the casino, hosts, and events and promotions teams. - Effectively managed all aspects of the loyalty club, including re-vamping the club with new benefits and adding a level to the club. - I was responsible for the events and promotions team which created and executed the casino promotional activities. - Implemented new budgeting procedures which reduced variance on the coupon line by 30%.

Managed the Database analytics department, responsible for all reporting and CRM activities. Including loyalty club analysis, coupon and club benefit budgeting, and direct mail segmentation strategies and coupon forecasting. - Created, designed and managed the CRM initiatives with offers like the multi-tiered new signup program and a month cash mail incentive program. - Lead the analysis and operations efforts to re-design the loyalty club from the ground up. This included optimum number of tiers, benefits offers for best ROI, and optimum reinvestment for each segment. Operationally, this involved new card design, distribution of new cards, associate training, and customer education, including DM, Email and on-site events. - Developed the marketing budget for all department except general advertising. - Was the main person from marketing to do the presentations to the executive finance committee regarding budget and marketing ROI both yearly and monthly. This also included occasional presentations to the tribal council.

- Created a database system to track mechanical drawings and manage file conversion of paper drafts to CAD Drawings.- Created and updated mechanical drawings in AutoCAD and PRO-E on UNIX - Assisted in the design of a part for the ARCJET system, designed to simulate re-entry into the atmosphere.