Tiffany Walker Email & Phone Number

Wilmington, Nc, Us

Scottsdale, Az, Us

Oversee and lead the client onboarding and offboarding team to ensure seamless execution and support. Manages the Co-op team and processes. Identifies and makes improvements to the Customer Data Platform product. Trains and manages the Activation team while serving as the escalation point person for technical issues, client support, and onboarding.▪ Lead and technical support for CDP product.▪ Vendor management and data integration management (CRM/DMS/Inventory/GA4).▪ Create collateral for RFPs, Client Advocates, and Sales Teams as needed.▪ Manage/train on/create process improvements for Onboarding, Co-op, and offshore Digital Facilitator teams.▪ Oversee Co-op, OEM compliance, and brand identity for dealership communications.▪ Escalation management.▪ Identifies ways to automate and improve the CDP onboarding and Co-op processes.▪ Collaborates with Development on CDP product enhancements including lifecycle marketing, reporting, and email/SMS campaign segmentation.

Chapel Hill, North Carolina, Us

Promoted to oversee and lead all client onboarding and offboarding to ensure seamless execution and support. Handles any problems and escalations as needed and confirms successful issue resolution. Drives the development of new products and engages in troubleshooting by partnering with multi-disciplinary teams. Moved into the new role while remaining accountable for all previous marketing responsibilities.▪ Played a key role in the development and launch of the CDP product resulting in 3 Birds Marketing LLC being noticed by Digital Air Strike. The product was the SaaS product that appealed to the company and led to the June 2023 acquisition.▪ Recipient of multiple performance-based promotions during tenure with 3 Birds Marketing LLC before acquisition.▪ Reduced time and processes associated with the client onboarding experience from four weeks to 10 days.

Chapel Hill, North Carolina, Us

Transitioned into a newly created cross-functional role responsible for managing and leading four teams while offering strategic direction and guidance across the enterprise. Collaborated on the release and introduction of the new CDP product, facilitated training initiatives, and enhanced the company’s brand recognition in the marketplace. Developed lifecycle marketing campaigns, managed creation of website content, and generated sales collateral.▪ Convened strategic marketing meetings with the CEO/Founder and COO to chart next steps, engage in data-driven decision-making, leverage performance metrics, and set business goals.▪ Defined and managed processes for introducing new products; collaborated with the VP of Product & Engineering.▪ Conducted training sessions for Digital Facilitators, Sales, and Client Advocate team members.▪ Orchestrated event management efforts for NADA and Digital Dealer booths and ultimately strengthened the company’s presence in the industry.▪ Managed an offshore team in India responsible for client onboarding and new product migration; subsequently supervised the Content and Creative teams.▪ Designed Email Stream Templates; carefully planned cadences, defined filters, created captivating assets, and shaped customer lifecycle messaging to optimize user engagement.

Chapel Hill, North Carolina, Us

Responsible for formulating high-level brand and client strategies that could be scaled and effectively executed by the Client Advocate team. Partnered with the Director of Performance Management to facilitate targeted growth strategies and ensure that deliverables met both company and client standards. Guaranteed creative, content, and marketing materials were compliant prior to roll out and launch. Managed onboarding processes and participated in regular strategy review meetings.▪ Consulted with the Executive team as well as Creative, Content, and Development team members to ensure information sharing and eliminate roadblocks to success.▪ Served as a liaison between the Client Advocate team and other cross-functional departments, including Content, Creative, and Product Management; managed the production of templates and creative content to enhance strategies implemented by the Client Advocate Team.▪ Created integrated digital marketing programs tailored to specific OEMs based on their footprint size; maintained an OEM-specific asset repository within the campaign builder application.▪ Devised and managed logins for compliance and creative assets and provided support for relevant co-op programs.▪ Assisted in identifying resource needs for development and production; collaborated with the Development Team on initiatives for improving the CDP product and overall marketing communications.

Chapel Hill, North Carolina, Us

Charged with overseeing all QA and compliance procedures for all client communications and OEM content. Guaranteed the utilization of accurate and compliant OEM branding and aligned automotive vehicle advertising with state and federal regulations. Managed the dissemination of OEM event and incentive information, including compliant logos and images. Maintained and distributed updates regarding changes in compliance regulations to internal teams. • Built a Compliance program for the organization from the grassroots level. • Collaborated with the Creative team to develop pertinent creative concepts and manufacturer or dealership-branded program collateral.• Established connections and strategized with OEM compliance partners to verify compliance for assets and content.• Remained abreast and aware of the latest automotive advertising industry rulings from the Federal Trade Commission (FTC) and evaluated state-specific automotive advertising laws; subsequently developed and upheld processes to confirm adherence to standards within the organization and on behalf of clients. • Identified, investigated, and proposed co-op opportunities for company products and services while updating talking points with new information as details evolved and addressing inquiries from team members.

Chapel Hill, North Carolina, Us

• Manage the day-to-day relationships of my automotive dealership clients to forge genuine and activerelationships based on expertise, trust, confidence, industry knowledge, and a firm understanding of client objectives and challenges.• Manage integrated digital marketing programs for my clients, oversee and proactively manage clients'"virtual dealerships, " and recommend and create follow-up activity to maintain a positive presence and market share.• Provide strategic marketing recommendations based on market data analysis, performance metrics,behavioral data, and client position and objectives.• Manage multiple client campaign-based initiatives simultaneously from initiation through final data analysis.• Compile and analyze multiple data points regularly and recommend follow-up actions to progress andoptimize performance.• Forge lasting client relationships and constantly communicate and provide value.• Collaborate in a team environment and forge seamless relationships with our content, design, and development departments and other members of the account team.• Proactively seek out new opportunities for account growth.• Intimately understand the technology, solutions, and internal processes that 3 Birds utilizes to increasescalability of solutions to continuously improve efficiencies.

Los Angeles, Us

PR, Buyer for Galpin Auto Sports, Merchandiser for Galpin Auto Sports, Event Coordinator for Galpin Motors, Inc, Marketing and Advertising, Project Management, Product Development, and day-to-day office management.

Los Angeles, Us

Client Management, PR, Project Management, Office Management, Event Coordinator, Assist with Marketing and Advertising Projects