• Successful launch of Valentino D2C site and new makeup line in partnership with PM on site merchandising and site experiences• Built Mugler CRM/Email and Paid Social Roadmaps that generated $1.4M revenue, +127% YoY growth and drove 45% sales • Spearhead end-to-end CRM and Media workstreams from acquisition, retention and loyalty strategy to execution of plan• Budget, Forecast, Inventory and Allocation management in collaboration with key stakeholders to ensure alignment and support during peak periods • Report weekly business performance on Media, CRM and Site KPIs to leadership and provide learnings & insights to activate different digital levers for future campaigns• Lead A/B Testing, Social Listening, and competitive analyses to garner learnings & insights into brand vs. market tactics that are leveraged in decision-making across paid social and promotion planning strategies• Adopt market best practices while preserving brand identity in creative & copy briefs for 250+ Emails and 20+ Social Campaigns• Manage campaign & promotional calendars and established new digital innovations to meet aggressive business goals

Promoted in the first performance review cycle to reflect strong analytical capabilities, innovative thinking, and ability to manage multiple priorities in a fast-paced environment.Accelerated digital presence and penetration of 8 Designer Fragrances brands at 14 Retailer accounts by leading content, product detail page (PDP) and eRetail site animation strategy and optimization.Spearheaded User Testing by analyzing qualitative results and real-time consumer feedback to provide actionable insights to influence consumer purchasing decision. Perform competitive analysis, brand audits and built PDP best in class playbooks that were adopted division-wide teams as Voice of the Consumer and PDP Content.

Stretched into a dual function role as an intern for analytical capabilities and ability to work agilely with cross-functional partners. Comprehensive data analysis and validation of total LUXE revenue to generate weekly commentary crucial in developing actionable insight to impact business. Measured L’Oreal LUXE portfolio’s share of market (SOM) and share of voice (SOV) and performed competitive analysis to expand digital impact.

Operationalized and automated data-driven business processes of 50,000+ sales records to produce sophisticated in-depth analyses on Beauty Advisor sales, productivity, tenure and turnover.

Worked closely with co-founders on Phase 2 of app launch by implementing UX optimizations to improve app functionality, utility, and versatility for its users. Designed and implemented social media marketing strategy by curating content for Facebook, Instagram, and brand blog to enhance social media engagement and brand awareness.

Performed client data validation via Salesforce, Microsoft Excel and other Merrill Lynch platforms and assisted team in seeking potential high value clients.

Received recognition for maintaining excellent customer satisfaction under a fast-paced environment and ability to manage multiple sales associate functions (cash wrap, floor sales associate, back stock position) while cooperating resourcefully with a team of 100 people to manage daily operations.

Awarded organization-wide Medal and promoted from Teacher Assistant to Teacher for strongest improvement in students' academic achievements and the most positive feedback from parents. Taught five core subjects (Reading, Writing, Math, Science, Social Studies), generated homework, tests, and organized daily class lessons to ensure children’s success in Summer Camp.