Tiffany Mcclain Email & Phone Number

Bedford, Texas, Us

Addison, Texas, Us

Dallas, Tx, Us

Led brand direction including all aspects of product, price, and promotion. Leveraged market intelligence, competitive research, consumer insights, and segmentation analysis to develop strategies that drive the brand and business forward. • Successful re-brand of the 41-year concept, Mimi's Cafe to 'Mimis Bistro + Bakery' • Oversaw traditional and non-traditional media buying including print/digital and OOH.• Led digital marketing technology and E-commerce strategies • UX/UI refresh for Mimis.com including a new online ordering channel for to-go. • Led development, design, and execution of Mimi’s new Catering program including full tech rebuild pricing evaluation with menu and packaging innovation. • Led Loyalty and CRM program development for the brand; as well as, partnership and third-party integrations, financial forecast with predictive results and ROI analysis • Develop and oversee the execution of brand and test marketing calendars and adapt as needed to meet AOP, sales delivery and EBITDA objectives.• Oversee product development in partnership with Culinary. Head of innovation for beverage. • Two major Menu updates and seasonal menus • Released a new, innovative Kids Menu – producing double-digit growth YOY • Launched Easter promotion that increased sales 36% YOY • Oversee all aspects of ‘Mimi’s Take-Home Feast’ program – from forecast to menu design, digital ordering functionality and packaging innovation • Created a ‘BroMosa’ beverage promotion that was awarded ‘Top 10 Father’s Day Promos’ by Nation’s Restaurant News• Key Lead for all agency partnerships, including quarterly and yearly business reviews • Oversee all Local Store Marketing strategies and strategic Field Marketing Initiatives• Improved print procurement process leading to 21% savings

Dallas, Texas, Us

• Built marketing strategies using consumer insights while creating promotional pipeline topics to develop brand activation plans to drive restaurant visitation. • Collaborate with communication channel owners (Loyalty, Menu, Advertising, Digital & Social (and Corporate Communications) on the execution and activation of the brand’s promotional calendar. • Apply consumer research findings to marketing plan to refine creative development and drive corresponding consumer impact. • Actively participated in consumer insight sessions and discussions in order to feed and lead activation development process. • Directed and led the development and implementation of activation plans including cross-functional alignment, plan overview, project strategy framing documents, budgets, and project schedules. • Led the brief development process by providing key strategies and clear communication objectives. Ensure content details, schedules and budgets are accurate, timely and complete. • Facilitate cross-agency briefing and activation planning ideation by providing activation team with all the details of business unit strategies. • Communicate to all execution channel teams project details, changes and calendar updates on a timely basis. • Oversee team in the franchisee and internal communications process.• Review agency work to ensure on target communication, strategies and objectives are met. • Collaborate with digital strategy team (internal and agency teams) to develop and maintain ongoing social content calendar.• Develop Marketing PR plans to support the activation launches and collaborate with Corporate Communications and Agency to execute plans. • Manage Marketing Partnership (all-agency marketing extensions) and plan / coordinate quarterly meetings

Dallas, Tx, Us

• Direct brand move from traditional advertising channels to digital advertising and media purchases• Lead a team of agencies to update a 17 – year brand• Directed website redesign that included multiple third party integrations• Direct and produce all photoshoots for brand redesign and current promotions• Manage national and regional market creative and buying agencies• Ensure sound fiscal management of budgets includes but is not limited to planning, monitoring and ensuring positive cash flow

Dallas, Tx, Us

Develop local marketing strategies and plans that drive results and oversee/support a team through implementation. While mainly working from the national headquarters my real joy lies in rolling up my sleeves and working directly with franchisees, restaurant teams, and field teams.LOCAL STORE MARKETING PROGRAM DEVELOPMENT• Develop local marketing strategies and programs that support our overall marketing initiatives and “grow sales” by increasing frequency, new guests and guest check.• Develop local event and sponsorship activation guidance• Work with franchisees to execute test initiatives• Provide guidance on new restaurant opening marketing plans• Manage local programs that support catering, fundraising, events, sponsorships, and new menu itemsDIRECT RESPONSE PROGRAMS• Manage partnership with national direct mail vendor including creative and offer strategy development for residential and business outreach• Manage local email marketing program including creative and message strategyNATIONAL MARKETING SUPPORT• Work with national programs manager to develop and implement innovative sales contests, seasonal promotions and secondary national promos to drive sales and behavior.• Help manage the strategic development process of secondary national marketing initiatives and promotions, including input for development and coordination of creative materials relating to secondary campaign elements.• Coordinate communication, implementation and tracking of secondary marketing promotions.CREATIVE AND MARKETING TOOLS MANAGEMENT• Manage campaigns and assets available in the creative center• Manage PDF builder functionality available in the intranet including template creative development• Work with graphics team to maintain brand standards and creative guidelines and keep creative fresh and current• Oversee all marketing, media and creative requests from franchisees

Dallas, Texas, Us

As the main point person for outside, inside and partner sales teams, I develop marketing plans, manage vendor contracts and relationships as well as supervise local Community Relation Coordinators. In addition to organizing, coordinating and executing marketing campaigns and events, responsibilities also include tracking market and company sales performance.I work closely with both the National Brand Manager and Director of Marketing to create programs that will generate quality leads and drive sales revenue. The responsibility also falls on me for gathering and reporting customer intelligence to my sales and marketing teams, and using market analysis to tailor future activities.

Dallas, Texas, Us

• Develop restaurant level marketing plans with the help of the National Field Marketing Manager• Track results and analyze local marketing/competitive data and consolidate findings to support local restaurant marketing strategy development. • Communicate regularly with owner and operator regarding questions about the local marketing calendar, regional marketing calendar and local restaurant marketing initiatives • Manage weekly priorities of field-based local store marketing managers • Work closely with owner and operator to develop and manage grassroots marketing activities as well as sponsorship opportunities throughout local high schools, teams and organizations• Provide training for managers though education and consultation in becoming more effective in restaurant marketing • Collaborate with field marketing manager on restaurant marketing plan recommendations• Create extensive restaurant calendar events, maintain all social networks, and become a noticeable part of the community.

• Responsible for Marketing Strategies and Increasing Sales for both locations in Northwest Arkansas.• Manage TV, radio and interactive media buys for all Marketing programs• Built and maintained extensive relationships within the University of Arkansas athletic department and hosted several alumni, fan and team events at the restaurant; as well as becoming a major sponsor for the team. • Maintained a self-motivated schedule and increased sales by 20% within the first two months.• Worked with the creative department to develop local calendars, successful social media campaigns and a well-developed website.

• Responsible for implementing a new concept, design and logo for Total Care Brand.• Created and implemented a new training procedure for staff within the Brand• Proactive in creating new opportunities to attract clients. • Establish a feedback system with patients to relay how our service can improve.• Maintained a self-motivated schedule and increased sales by 30% within the first year.• Created local programs to establish the brand within the community.

Core : Business Analytics, Economics For Managers And Financial Accounting

Bachelor Of Science (B.S.), Journalism: Advertising/Public Relations