Select Clients | Mardrigal Pharmaceuticals • Micron • United States Postal ServiceTechnology Solutions | Demandbase • Salesforce Marketing Cloud • Adobe Marketo • Miro • Lucidchart• Created and activated a 1:few Account-Based Marketing (ABM) multichannel strategy via Demandbase and Adobe Marketo, resulting in a 190% increase in unique website visitors from named target accounts over the 2 month pilot launch.

Select Clients | Verizon Business • United States Postal Service • The Coca-Cola Company • UbiquityTechnology Solutions | 6sense • Oracle Eloqua • Adobe Marketo • HubSpot • Salesloft • Lucidchart• Partnered with demand generation and customer growth teams to architect full-funnel digital marketing strategies, addressing various stages of the buyer's journey and personalization by industry.• Designed and executed an end-to-end 1:many Account-Based Marketing (ABM) multichannel strategy and MarTech activation, inclusive of 6sense, for a priority GTM initiative, resulting in a remarkable 659% increase in anonymous account website visits and a 30% rise in known account engagement within the initial 30 days of launch.

Select Client | Cisco SystemsTechnology Solutions | Oracle Eloqua, Flexitive, Workfront, Smartsheet• Directed a marketing operations team of 16 across AMER, EMEA & APAC regions, overseeing campaign requirements and activations across web, email and paid media channels.

Select Client | Cisco SystemsTechnology Solutions | Eloqua, Cvent, Flexitive, Workfront, Smartsheet, Lucidchart• Orchestrated cross-functional collaboration with content, web, media, email and channel execution teams, effectively launching marketing assets for four global standardized omni-channel campaigns across 150+ countries and in 13 languages, resulting in 20 successful localized versions per campaign.

Select Clients | Cisco Systems • Lexmark • PTC • Keysight TechnologiesTechnology Solutions | Eloqua • Salesforce • MS Dynamics • Oracle Business Intelligence Enterprise Edition (OBIEE) • Lucidchart• Spearheaded the design and architecture of data integrated multi-step campaign journeys for enterprise and mid-level clients, including the creation of a custom control filter to help manage high frequency of outbound email sends, in an effort to mitigate the risk of email channel exhaustion.• Served as a subject matter expert on Eloqua integrated Oracle Business Intelligence Enterprise Edition (OBIEE) analytics platform, developing customized reports and dashboard for clients and colleagues.

• Trained the onsite, internal campaign manager with the administrative and technical knowledge needed to successfully adopt the Eloqua marketing platform to fit custom business requirements. • Redesigned and reconfigured the bi-directional integration between the Eloqua MAP and Salesforce.

Select Clients | Animas Corporation • Johnson & Johnson Lifescan Canada • Boston MarketTechnology Solutions | Oracle Eloqua • Oracle CRM On Demand • Custom API Solutions • MS Visio • Smartsheet• Launched a medical device loyalty program, with the enablement of Oracle CRM On Demand & Oracle Eloqua, leading the enterprise client partner to receive the prestigious North America Marketing Innovator of the Year award. • Established the marketing technology services department, overseeing end-to-end recruitment, staff plans, and the development of packaged offerings for Eloqua Marketing Automation Platform implementation and ongoing campaign activation support.

Select Clients | Caris Life Sciences • Aston Marketing GroupTechnology Solutions | Oracle On Demand Marketing • Oracle CRM On Demand • Actian DataConnect • Custom API Solutions • Oracle CRM On Demand Disconnected Mobile Sales for Life Sciences; iSales• Managed the implementation of a call center custom app solution within the Oracle CRM On Demand platform, resulting in an impressive 87% reduction in inbound call time for direct marketing response campaigns. • Played a key role in discovery, requirements gathering, data modeling, and custom API solutions for automated CRUD operations across 30+ CRM, integration, marketing automation & custom web service projects.