Tiffany Richardson Email & Phone Number

Los Angeles, California, Us

At Song Candy Media, Community Marketing means putting the audience first by prioritizing marketing that is fun, fosters a sense of connection, and encourages co-creation. We believe in building lasting relationships between brands and their audiences, with a focus on two key areas: leveraging custom music to drive connection and harnessing the power of TikTok to create engaging, entertaining content.As the Head of Client Services, I play a pivotal role in the success of our agency by overseeing client relationships and driving excellence across our client deliverables. I am responsible for building best-practice processes and systems to scale up our account and project management teams, enabling them to better serve client needs and increasing opportunities for account growth.

Fully-Remote Workplace, Us

Cultivated long-term relationships with third-party technology partners and media platforms to drive business growth. Coached internal personnel training on the organizations media and partnership efforts to improve operational efficiency.• Increased revenue by 20% through new business opportunities.• Managed the paid media and partnerships department.• Launched the first global influencer marketing alliance to grow, protect, and define influencer marketing practices.• Led competitive intelligence efforts to identify any market share gaps.• Directed the pricing, external marketing, and re-sale of partner products and services within the organizations core offerings.

Fully-Remote Workplace, Us

Directed the campaign management department to ensure efficiency, success, and client retention. Promoted personnel development by generating professional development opportunities.• Led a team of more than 10 members and $20M in campaigns by using effective leadership skills to meet key objectives.• Enhanced efficiency, success, and client retention by improving the organizations competitiveness in the advertising industry through streamlining pricing structure and automation.• Served as the liaison between departments and disciplines to ensure that our technology was meeting the needs of our internal and external clients.

Fully-Remote Workplace, Us

Crafted and executed campaign strategies from beginning-to-end by creating project plans, translating requirements into actionable objectives for team members, and launching campaigns using an agile approach.• Managed portfolio clients that yielded $2M in annual spend each.• Monitored campaigns, prepared progress reports on key marketing and advertising performance indicators, and presented reports to clients, colleagues, and the organizations executives and stakeholders.

Fully-Remote Workplace, Us

• Led a team of account and campaign managers to oversee brand accounts and expertly manage clients’ digital marketing and advertising campaignso Managed a portfolio of accounts and a wide variety of campaigns worth over $5,000,000 annuallyo Achieved the account management department’s highest percentage of returning clients with 67% retention• Crafted and implemented strategic influencer marketing, sponsored social media communications, and content marketing campaigns and worked directly with influencers and content creators on behalf of brands• Improved internal processes to enhance efficiency, optimize functionality, and improve clients’ experiences with the firmo Established a new department to manage promoted social media posts, which increased sales revenue by $1,000,000 in under six months

Fully-Remote Workplace, Us

• Managed a portfolio of brand accounts and provided highly professional and effective digital marketing and advertising services to clients• Developed and executed detailed campaign strategies, primarily involving influencer and content marketing, to optimize brands’ social media reach and elevate brand awareness across platforms• Prepared comprehensive reports on key digital marketing, advertising, and communications performance indicators and presented reports to clients, advertisers, and account management leadership• Developed and managed relationships with clients to help facilitate retention

Overland Park, Kansas, Us

• Directed integrated media campaigns for a portfolio of brand accounts by securing digital and traditional media placements to align with client goals• Researched and recommended media opportunities for clients, crafted media estimates and point of view reports, and managed media strategies and plans• Negotiated and purchased integrated media by expertly utilizing media buying software to generate orders for television, radio, print, social media, and web advertisements• Liaised between clients and media partners to ensure ongoing cooperation and collaboration and timely and effective media placements

Overland Park, Kansas, Us

• Worked directly with the media group Director and Media Planner to research media opportunities for client recommendations• Planned and executed new media opportunities, with a focus on social media, and managed campaign calendars for the firm's clients• Created media estimates and crafted and sent insertion orders• Input billing for television, radio, out of home, and print marketing and advertising services, and corrected billing discrepancies

Certificate, Digital Marketing Strategy

Certificate, Project Management & Professional Studies

Bachelor Of Science (Bs), Interpersonal And Organizational Communications