•Served as Omni-channel Advisor to Mass Retail Accounts across Walmart, Target, Amazon, and Club Stores (Costco, BJs, Sam Club) building framework for buying teams to collaborate on key initiatives, trainings, and long-term planning to improve customer journey •Led digital commerce initiatives with Walmart merchant team through collaboration on key initiatives and long-term strategy through implementing best practices for enhanced content, virtual shelf insights and omni-channel path to purchase improvements, optimized SEO/SEM, site taxonomy and digital fundamentals.•Determined relevant KPIs and built dashboards in Looker to measure and track for broader retail division

• Implemented conversion tracking capabilities via Segment (CDP) on Aplaceformom.com that allowed stakeholders to analyze end to end customer journey and make data driven enhancements• Collaborated with stakeholders to define data requirements and tracking plans across consumer facing products (websites and mobile applications), as well as internal platforms including CDP and proprietary CRM.• Translated tracking plans into implementation requirements for engineering teams; groomed requirements with engineers and QA, and assisted with user assurance testing prior to product releases.• Developed reporting to reconcile misattributed data by merging Google Analytics, Qlik data, and use of complex excel logic.

•Strategized holiday gifting campaign for an entire omnichannel department.•Identified site traffic optimizations for content resulting in conversion improvement on PDPs and PLPs. •Personalized buying guide strategies and wireframes to increase trust and reduce basket abandonment.

•Restructured underperforming category; improving topline performance by renegotiating costs, optimizing assortment, and identifying supply chain solutions to enable next-day shipping.• Spearheaded cross-functional initiative at the request of the EVP to improve content quality in 30 days to accelerate omni customer experience, improve in-stock rate, out of stocks, cost structure, and enhance NPS with customers. •Preformed detailed analytics of industry and query terms to provide vendor specific strategies for SEO and ad campaigns.•Implemented contingency plan for business that filed bankruptcy and leveraging new vendors to fill assortment gaps.•Established skills in generating leads and onboarding key accounts to improve assortment and pricing variety.

• Managed SLAs, workflow, budget constraints, and development for 3 remote researchers (in Home, Toys, Holiday), a team of copywriters, and 5 CX agents. •Coordinated the purchase and returns of $38K samples marketplace campaigns. •Partnered with Head of Data Science to collect qualitative data using natural language processing•Collaborated with Logistics and CX to create a Party Planning solution through unit economic analysis, conversational insights, sales analysis, optimization of agent workflow, and training decks and resources.•Researched and built 10% of Jetblack’s taxonomy by researching competitive landscape•Reduced initial assortment upload time by over 70% by finding efficiencies and introducing new upload templates. •Populated and QA'd over 50% of the initial assortment•Responsible for catalog’s assortment, financial performance, merchandising, pricing and discoverability within our platform. •Manage on-site product presentation and catalog data, including Taxonomy, Navigation, Tagging, Attributes•Identify customer experience and product work-flow enhancement opportunities and collaborate with product teams to execute•Proven ability to manage multiple, time-sensitive projects and competing priorities simultaneously, work independently, and drive projects to completion with minimum guidance and high attention to detail

Jetblack is the first portfolio company within Store Nº8, the incubation arm of Walmart, which is focused on transforming the future of retail. Jetblack is a members-only concierge shopping service that combines the convenience of e-commerce with the customized attention of a personal assistant. Our vision is to create a new standard of shopping with the fastest, most delightful end-to-end consumer experience.