Senior Creator Partnerships Manager
Current● Drives creator strategy for enterprise clients. ● Develops creator personas and casting principles tailored to each client’s brand identity.● Sources creators across social media channels, from nano creators to traditional celebrities, and identifies trending talent. ● Evaluates talent through each brand lens, assessing content quality, look & feel, channel metrics, brand safety, and past performance history. ● Builds and maintains relationships with top talent agent/manager partners and with talent directly. ● Leads talent outreach and negotiates rates to secure high-profile talent for campaigns, speaking events, and panels. ● Spearheads creator post-campaign surveys to understand creator experience and interest in future partnerships. ● Presents talent strategy and communicates rationale with detailed slides, written materials, and client calls.