● Drives creator strategy for enterprise clients. ● Develops creator personas and casting principles tailored to each client’s brand identity.● Sources creators across social media channels, from nano creators to traditional celebrities, and identifies trending talent. ● Evaluates talent through each brand lens, assessing content quality, look & feel, channel metrics, brand safety, and past performance history. ● Builds and maintains relationships with top talent agent/manager partners and with talent directly. ● Leads talent outreach and negotiates rates to secure high-profile talent for campaigns, speaking events, and panels. ● Spearheads creator post-campaign surveys to understand creator experience and interest in future partnerships. ● Presents talent strategy and communicates rationale with detailed slides, written materials, and client calls.

● Managed all opportunities for a roster of mid-tier, macro, and mega (1M+) influencers in fashion, beauty, and lifestyle.● Pitched talent for outbound brand sponsorship opportunities. ● Identified and recruited new talent while fostering relationships with Influencers.● Oversaw full cycle of campaign management including filtering a high volume of inbound requests, discovery, rate negotiation, contract review, creative concepting, execution of deliverables, client feedback integration, and asset submission.

Marketing & content creation projects in Cancun, Mexico + Playa Del Carmen, Mexico + the Turks and Caicos Islands

Guided clients (many with little-to-no experience/knowledge of the crypto space) in contributing to CoinMetro's ICO and main token sale. Wrote Macro responses used by the customer service team. Resolved client inquiries. Synthesized information to create clear processes and procedures. Ensured all support communication with clients aligned with CoinMetro brand. CoinMetro is a one-of-a-kind, fintech platform that will fuel the future of blockchain innovation. Through a tokenized ecosystem, CoinMetro provides a gateway for both novice and professional traders and investors to get involved in the crypto space with an ease of access not yet seen in the industry. Our goal, above all else, is to make sure that your overall CoinMetro experience is nothing short of exemplary.

In-House Marketing: Ensured guests received a positive touch-point experience and consistent concierge services throughout their stay on the property. Represented the private residence club in screening, pre-qualifying, and inviting guests to sales presentations. Recruited guests for sales presentations using face-to-face sales techniques and marketing incentives. Sales Executive: As a front-line sales executive, I conducted 90-minute sales presentations, which included a property tour and showing of model units. Responsible for building relationships with prospective clients, and for managing the presentation from start to finish, working individually and also as a part of a larger team.

Counseled adolescents, suffering from comorbid disorders, in overcoming negative behavioral patterns. Taught visual arts and facilitated creative arts activities to build creative skills and emotional awareness/expression. Attended clinical meetings to provide advocacy and feedback for each client and completed necessary documentation. Certified in Pro-ACT (Professional Assault Crisis Training) to prevent, assess, and de-escalate crisis situations.

As WET's Voice (company writer), I collaborated with a multi-disciplinary, strategic branding team comprised of graphic designers, cinematographers, directors, editors, and marketers. The branding team was responsible for defining brand vision and creating true-to-brand content. I personally oversaw all written components of the WET brand. I worked directly with WET's designers to develop names for features and craft design narratives for concept presentations. I wrote and edited copy included in a wide range of applications such as design books, website, mobile app interfaces, marketing collateral, internal and external communications, project overviews distributed to press, and special event invitations/promotions.

● Supported the CEO of an international luxury design, architecture & engineering firm● Managed all CEO organizational matters: calendar, phone, email, mail, expenses, and special projects, and conducted follow up on behalf of the CEO with 13 departments. At WET, engineering, design, and manufacturing are fully integrated into a seamless lean operation; boundaries between departments are flexible and permeable.WET is an international design, architecture, and engineering firm with projects in over 20 countries. WET designs with water, fire, water-on-fire, ice, and fog to transform spaces into experiences. WET has 250+ creations around the world, such as The Dubai Fountain and the Fountains of Bellagio, to name two of the most iconic features.

● Managed all hotel operations for Residence in a 5-star, 5-diamond property, ensuring tailored service and anticipating guest needs. ● Served as liaison between Residence Owners, the HOA, hotel executives, front-of-house and heart-of-house hotel departments. ● Delivered VIP guest relations, including personalized surprises for high-profile clients and celebrities. Forbes 5-Star I AAA Five-Diamond Top 10 Hotels in Los Angeles I Travel + Leisure Top 10 Hotels in Continental US I Travel + Leisure Top 100 Hotels in the World I Travel + LeisureMontage Beverly Hills was a Forbes 5-Star, AAA Five-Diamond ultra-luxury hotel located in one of the most competitive hospitality markets in the world. On the top two floors of the hotel are the Residences, 20 privately owned condominium units (each ranging in size from roughly 1,500 to 5,000+ square feet, each unit sold between 4million usd to upwards of 14million usd).