AFE is a coalition of national advertisers with more than 500+ family brands that represent $20+ billion of U.S. ad spend. The AFE's core mission is to drive brand equity and ROI for marketers with family brands by driving the national entertainment landscape toward more programming choices for today's families and providing advertisers with the right context to tell their brand stories. In my role as the Associate Director, Industry Relations & Brand Partnerships, I was responsible for developing and executing key marketing campaigns and initiatives for various Fortune 500 brands to shape the future of issues such as family programming, accurate representation in advertising, and emerging digital platforms. I also generated new business opportunities by establishing industry partnerships with emerging trend leaders such as, Facebook, Twitter, Instagram, Pinterest, Snapchat, and Tumblr. Key Accomplishment: - Launched an initiative called #SeeHer at The White House to improve the portrayal of women and girls in media, advertising, and programming with the goal of a 20% measured improvement by year 2020. Conceptualized and created presentations including the initiatives' brand vision, mission, website development, and business strategy.

I was responsible for working with key executive leaders to create and execute marketing strategy and sales plan to increase revenue and establish a sustainable, profitable client base. I also led the rebranding project of the AFE working closely with our agency partner Swirl, from design and launch of our website to creation of all necessary collateral branding materials. Key Accomplishment: - Achieved targeted membership increase over $1.5M in revenue and exceeded sales and growth projections by 173%.

The Association of National Advertisers (ANA) provides leadership that advances marketing excellence and shapes the future of the industry. The trade association was founded in 1910, and current membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The ANA makes a difference through advancing the interests of marketers and promotes and protects the well-being of the marketing community.In my role as an Associate Manager, Member Relations, I drove membership acquisition and retention while partnering with senior executives to deliver valuable membership benefits and to exceed each client’s expectations in ANA's marketing products and services.Key Accomplishment: - Generated $500K in new business by effectively tailoring proposals and sales pitch presentations for each prospective CPG brands' business needs.

Contributed to the planning and execution of 7 national conferences with 1000 attendees each, including largest advertising industry conference, ANA’s Masters of Marketing. Key Accomplishment: - Single-handedly organized and conducted 15 regional conferences.

Palace Sports & Entertainment is comprised of: The Detroit Pistons NBA team, The Palace of Auburn Hills arena, DTE Energy Music Theatre, the Meadow Brook Music Festival.As an intern, I assisted the Vice President of Entertainment by producing and organizing required material for every home game for the NBA Pistons & WNBA Shock; worked directly under the Game Day presentation manager in carrying out in-game and post-game activities.Key Accomplishment: - Developed and conducted a NBA Dance Team Survey and analyzed work environments of dance teams across various NBA franchises to determine effective processes in operations.