Spearheaded the creation and establishment of the Cura Home brand, executing a comprehensive strategy encompassing brand development, visual identity creation, and market positioning. This involved formulating a brand voice, profiling target consumers, and implementing effective marketing strategies. Key responsibilities included directing the design, development, and successful launch of our e-commerce platform on Shopify in 2021. Through strategic alignment with sales objectives and our brand… Show more Spearheaded the creation and establishment of the Cura Home brand, executing a comprehensive strategy encompassing brand development, visual identity creation, and market positioning. This involved formulating a brand voice, profiling target consumers, and implementing effective marketing strategies. Key responsibilities included directing the design, development, and successful launch of our e-commerce platform on Shopify in 2021. Through strategic alignment with sales objectives and our brand vision, we achieved a 100% year over year growth with $1.3M in gross yearly revenue by the end of 2023, and have reached a $2M run rate for 2024 by the end of Q1. Another critical aspect of my role involved leading product curation for the brand launch and ongoing product development direction. This encompassed managing product assortments, inventory, and promotional strategies to drive revenue generation, cash flow improvement, and profitability. In addition to brand development and e-commerce operations, I took charge of content production and marketing initiatives to enhance consumer engagement and brand awareness. This involved creating content for collection launches, email/SMS campaigns, social media, and advertising creatives. I provided creative direction for all content, including photography, video, and graphics, while maximizing allocated budgets to achieve optimal results.My role also entailed implementing and executing various marketing campaigns, strategies, and advertising initiatives across multiple platforms, including Klaviyo, Attentive, Instagram, Pinterest, Google Ads, and Affiliate Marketing. Furthermore, I developed and implemented comprehensive operational processes and guidelines, ranging from customer service protocols to order fulfillment systems. By optimizing shipping rates with UPS and LTL freight providers and strategically optimizing product packaging and shipping methods, I enhanced profitability by 15-20%. Show less

Played a pivotal role in driving creative and branding initiatives, ensuring alignment with client objectives and facilitating impactful brand launches and campaign rollouts. With a focus on brand development, graphic design, website development, and e-commerce strategy, I have successfully managed and directed multiple monthly projects consistently delivering high-quality results.Leading a multidisciplinary team of designers, copywriters, web developers, and marketing specialists, I… Show more Played a pivotal role in driving creative and branding initiatives, ensuring alignment with client objectives and facilitating impactful brand launches and campaign rollouts. With a focus on brand development, graphic design, website development, and e-commerce strategy, I have successfully managed and directed multiple monthly projects consistently delivering high-quality results.Leading a multidisciplinary team of designers, copywriters, web developers, and marketing specialists, I have overseen the timely delivery of client projects while maintaining exceptional quality standards. Through strategic leadership, we have successfully launched 10-12 new brands/rebrands annually, driving increased sales, engagement growth, and enhanced brand recognition.To enhance scalability and efficiency, I have implemented streamlined workflows, design templates, and an efficient onboarding process. Additionally, I established and deployed a project management system, resulting in increased team efficiency, collaboration, and overall productivity.Currently, my focus revolves around leading big-picture initiatives aimed at driving revenue growth and fostering business development, ensuring continued success and expansion of our client portfolio. Show less