Tiffany Self Email & Phone Number

United States

Serve on strategic leadership team, national conference lead team, and grow collaborative efforts between dozens of other national Alpha offices and the global marketing team. Built new marketing team to cohesively serve three audiences across multiple channels.As a member of the strategic leadership team, led two separate paradigm shifts for the organization: the first during the pandemic and the second during a wide-ranging organizational restructure.Undertook key initiatives to better nurture multiple audiences through a clear user journey across a variety of channels.Collaborating with teams across Alpha USA, launched national event tours and trainings for regional teams.Served on lead team for national conference, drawing 2,000 people from around the globe annually.Built strong relationships with creative agencies, production teams, and vendors overseeingdigital ads and website deliverables.Grew cohesive inbound communications by creating an annual comprehensive content plan, moving from unpredictable email and social media delivery to a regular rhythm and focus each week, bolstering trust with our external audiences that they would receive timely, excellent resources. Updating the audiences and delivering relevant content has increased open rates by 21% to 47.8% and click rates by .4% to 2.8%.

102 N. Cross St., Suite #1, Wheaton, Il 60187

Create strategic, comprehensive digital campaigns for clients across a variety of industries. Serve as account executive, publicist, copywriter, content creator, strategic planner, brand ambassador and more.• Plan, curate, create branded content for client book launches.. • Create press kits and distribute press releases via PR Web, each release earning an average of 2,500 media deliveries. • Create brand ambassador programs to leverage micro-influencer platforms within specific campaigns.

Create relevant and timely branded content to support the mission of the College through official social media accounts, while supporting strategic use of storytelling through all external media. Spearheaded use of systems to create efficiencies in the editorial process in order to free the team to think more strategically. • Plan, curate, create branded content for the College’s five main social media channels: Twitter, Facebook, Instagram, LinkedIn, Google+. • Train departmental staff and other stakeholders in appropriate use of social media accounts and best practices of branded social channels. • Create organic and paid campaigns to support key strategic imperatives for the marketing office including the support of attracting prospective students and engaging donors.

United States

Created strategic, comprehensive approach to engage external media while promoting the brand and protecting the reputation of the institution. Developed systems to create a database of media contacts and to track all media / College interactions and earned media placements. Served as College spokesperson when appropriate; trained and prepared other spokespersons as necessary. Developed a crisis communication plan and implemented when necessary.• Interfaced with such local, regional and national outlets as Daily Herald, NBC News, Chicago Tribune, The New York Times, Fox News Network and more.• Conducted press conferences as necessary.• Increased amount of press releases produced by 173% and increased earned media placements by 228%.

Director for Alumni & Public Relations, Northwest College, 2002- 2003 In addition to the duties noted below, Alumni Relations was added to my area of leadership. Collaborated with College Advancement colleagues to increase effective use of database in donor development to increase contributions to the college. Contributed content and co-edited quarterly alumni newsletter. Director for Public Relations, 2000-2002 Promoted from College Relations Coordinator at Northwest College to Director for Public Relations. Strategized all publications in contact with external constituencies including, but not limited to website, print recruitment and development materials. Prepared news releases to publicize college-sponsored events, activities and student involvement. Instituted an opt-in email-marketing plan by creating templates and training personnel. Supervised four professionals and 13 student representatives who traveled representing the College in a variety of capacities.