Tiffany Smith Email & Phone Number

Jersey City, Nj, Us

New York, Ny, Us

At Decoded, I lead media strategy and campaign execution for multiple luxury fragrance brands under the Estée Lauder portfolio. Managing a $5M annual budget across digital channels including social, search, and programmatic, as well as traditional media including print and out of home, ensuring alignment with brand vision while maximizing ROI.- I develop data-driven strategies to achieve revenue and brand growth, leveraging consumer insights and market trends.- Regularly present tactical plans and campaign performance to senior stakeholders, driving key decisions.- Collaborate with cross-functional teams, both internal and external, ensuring seamless execution of 360° campaigns.

Menlo Park, Ca, Us

In this role, I served as a strategic advisor to senior executives within the retail vertical, focusing on solutions that bridge business challenges with targeted marketing strategies.- I collaborated with product marketing and analytics teams to craft competitive campaigns that enhanced brand positioning.- Guided clients to adopt strategies that helped close sales quota gap in six months through market insights and data-driven optimizations.- Supported campaign frameworks across Meta platforms, helping brands unlock new growth opportunities with measurable impact.

Manchester, Gb

I played a key role in transitioning beauty brands to in-house media buying, enhancing operational efficiency and strategic control. My focus on social strategy for Perricone MD delivered measurable success.- Revamped Perricone MD’s social strategy, reducing CPC costs and increasing ROAS in 3 months.- Collaborated with the creative team to produce engaging content that boosted audience engagement and brand presence.- Conducted competitive analysis to identify opportunities and optimize future campaign performance.

Roma, It

In this role, I led marketing initiatives for over 30 independent Italian beauty brands, managing an annual budget of $1M to drive awareness and sales across the U.S. market.- Orchestrated 10+ marketing programs annually, aligning with market trends to showcase emerging beauty brands.- Developed influencer events and digital campaigns that generated 50+ pieces of content per brand.- Leveraged consumer data and market insights to refine promotional activities and ensure alignment with beauty trends.

New York, Ny, Us

I specialized in paid social campaigns for high-profile clients, including LVMH and PUMA, with a focus on optimizing performance across Facebook, Instagram, and emerging platforms.- Planned and executed full-funnel campaigns to drive awareness and conversions for luxury and retail brands.- Collaborated with media and creative teams to optimize campaign performance across channels.- Identified key trends to improve ad engagement and increase ROI for clients, ensuring continuous campaign success.

New York, Ny, Us

New York, Ny, Us

Worked closely with the Yellowtail Wine and Philips social media teams to generate strategy, develop target audiences and track performance of major social media campaigns.Completed Facebook Blueprint training and utilized Facebook Ads Manager to traffic posts and monitor KPI's based on campaign objectives.As an intern project, developed a paid social strategy for Books For Kids, a non-profit organization, and presented recommendations to the CEO of Havas Media.

Bachelor’S Degree, Marketing

Business, Management, Marketing, And Related Support Services

Education record