Tiffany Smith work email
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Innovative Marketing Professional with 6+ Years of Experience in Beauty and CPG IndustriesWith expertise across brand management, paid media, and product development, I have a proven track record of executing 360° campaigns that drive measurable business impact. I’ve managed multimillion-dollar budgets, led cross-functional teams, and crafted strategies grounded in consumer insights. From in-housing media operations at The Hut Group to driving growth for Tom Ford Beauty and other luxury brands, I thrive at the intersection of creativity and data.My diverse experience spans roles at Decoded Advertising, Meta, and Havas Media, where I spearheaded high-impact campaigns across digital and traditional media channels. Whether reducing CPC through creative optimization, closing sales and revenue gaps, or delivering personalized solutions for clients, my approach remains focused on aligning brand vision with market trends to optimize ROI.I am passionate about evolving within the beauty space through Marketing Management, Brand Strategy, Paid Media, and Project Management roles. My long-term ambition is to contribute to product development, leveraging my strategic mindset and industry knowledge to create meaningful, consumer-focused innovations.
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Project ManagerMonksJersey City, Nj, Us
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Supervisor, Media Solutions, The Estée Lauder CompaniesDecoded Advertising Jan 2023 - PresentNew York, Ny, UsAt Decoded, I lead media strategy and campaign execution for multiple luxury fragrance brands under the Estée Lauder portfolio. Managing a $5M annual budget across digital channels including social, search, and programmatic, as well as traditional media including print and out of home, ensuring alignment with brand vision while maximizing ROI.- I develop data-driven strategies to achieve revenue and brand growth, leveraging consumer insights and market trends.- Regularly present tactical plans and campaign performance to senior stakeholders, driving key decisions.- Collaborate with cross-functional teams, both internal and external, ensuring seamless execution of 360° campaigns. -
Client Solutions ManagerMeta Jan 2022 - Jan 2023Menlo Park, Ca, UsIn this role, I served as a strategic advisor to senior executives within the retail vertical, focusing on solutions that bridge business challenges with targeted marketing strategies.- I collaborated with product marketing and analytics teams to craft competitive campaigns that enhanced brand positioning.- Guided clients to adopt strategies that helped close sales quota gap in six months through market insights and data-driven optimizations.- Supported campaign frameworks across Meta platforms, helping brands unlock new growth opportunities with measurable impact. -
Paid Social Associate - Beauty Brands, Perricone MdThg Jun 2021 - Dec 2021Manchester, GbI played a key role in transitioning beauty brands to in-house media buying, enhancing operational efficiency and strategic control. My focus on social strategy for Perricone MD delivered measurable success.- Revamped Perricone MD’s social strategy, reducing CPC costs and increasing ROAS in 3 months.- Collaborated with the creative team to produce engaging content that boosted audience engagement and brand presence.- Conducted competitive analysis to identify opportunities and optimize future campaign performance. -
Marketing CoordinatorIta - Italian Trade Agency Jan 2020 - Jun 2021Roma, ItIn this role, I led marketing initiatives for over 30 independent Italian beauty brands, managing an annual budget of $1M to drive awareness and sales across the U.S. market.- Orchestrated 10+ marketing programs annually, aligning with market trends to showcase emerging beauty brands.- Developed influencer events and digital campaigns that generated 50+ pieces of content per brand.- Leveraged consumer data and market insights to refine promotional activities and ensure alignment with beauty trends. -
Social Media SpecialistHavas Media Group Jul 2019 - Jan 2020New York, Ny, UsI specialized in paid social campaigns for high-profile clients, including LVMH and PUMA, with a focus on optimizing performance across Facebook, Instagram, and emerging platforms.- Planned and executed full-funnel campaigns to drive awareness and conversions for luxury and retail brands.- Collaborated with media and creative teams to optimize campaign performance across channels.- Identified key trends to improve ad engagement and increase ROI for clients, ensuring continuous campaign success. -
Social Media AnalystHavas Media Group Jun 2018 - Jul 2019New York, Ny, Us
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Socialyse InternHavas Jun 2017 - Aug 2017New York, Ny, UsWorked closely with the Yellowtail Wine and Philips social media teams to generate strategy, develop target audiences and track performance of major social media campaigns.Completed Facebook Blueprint training and utilized Facebook Ads Manager to traffic posts and monitor KPI's based on campaign objectives.As an intern project, developed a paid social strategy for Books For Kids, a non-profit organization, and presented recommendations to the CEO of Havas Media.
Tiffany Smith Skills
Tiffany Smith Education Details
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University Of ScrantonMarketing -
Università Cattolica Del Sacro CuoreAnd Related Support Services
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North Brunswick Township High School
Frequently Asked Questions about Tiffany Smith
What company does Tiffany Smith work for?
Tiffany Smith works for Monks
What is Tiffany Smith's role at the current company?
Tiffany Smith's current role is Project Manager.
What is Tiffany Smith's email address?
Tiffany Smith's email address is ts****@****ing.com
What is Tiffany Smith's direct phone number?
Tiffany Smith's direct phone number is +173242*****
What schools did Tiffany Smith attend?
Tiffany Smith attended University Of Scranton, Università Cattolica Del Sacro Cuore, North Brunswick Township High School.
What skills is Tiffany Smith known for?
Tiffany Smith has skills like Event Planning, Microsoft Office, Teamwork, Powerpoint, Social Media, Microsoft Excel, Communication, Public Speaking, Time Management, Digital Marketing, Organization Skills, Social Media Marketing.
Who are Tiffany Smith's colleagues?
Tiffany Smith's colleagues are Stacey Wiedaseck, Matheus Godoi, Alyssa Marchuk, Mariana Arellano, Aedan Johnston, Liliia Chentsova, Lindsey Neiman.
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