Tiffany Wu Email & Phone Number

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

New York City, Ny, Us

• Managed multiple priorities across a mix of ad-hoc and operational projects• Handled reoccurring site forecasting across TODAY, NBC News, and MSNBC from end-to-end including building models, productionizing models, and providing final deliverables• Developed statistical tools i.e. web prototype using SAS stored processes that updates in-production forecast models daily, displays current and forecasted metrics, and automates reporting, etc.• Built customized user interfaces for statistical systems using a combination of HTML/CSS, JavaScript, and related JavaScript libraries including JQuery and D3.js, etc. and/or Google Visualization• Standardized processes and integrated statistical rigor for businesses across NBC News group• Collaborated with data science and analytics teams to provide insights for the News brands by analyzing digital news traffic and ad-hoc data using statistical methods• Led analysis of NBC social data and provide data-driven recommendations to facilitate decision-making and the implementation of new strategies on social media platforms• Automated Omniture data pulls using Adobe API in R/Rstudio on AWS into DOMO to allow business stakeholders to monitor health of website traffic daily

New York, Ny, Us

• Designed and executed custom primary research studies for key stakeholders across the network of properties (i.e Huffington Post, Engadget, TechCrunch, Moviefone, MapQuest, AOL.com, etc.) including remote UX tests, mobile ethnographies, questionnaires, concept tests, panel studies, etc.• Presented research and insights with data-driven recommendations to internal teams to assist in decision making around brand strategy, product development, communications, and sales strategy• Managed AOL’s proprietary bi-weekly Omnibus internal survey from end-to-end, fielding over 25+ studies per year, by collaborating with internal clients and key stakeholders to develop survey questions, coordinating with external research vendors to collect data, and providing necessary deliverables in a timely manner• Facilitated and managed communications between brand research team, external vendors, and internal clients to ensure timely completion of multiple research projects simultaneously• Coordinated with external research vendors to manage all aspects of research projects including sample programming, testing, data processing, and invoicing• Led research initiative for the content marketing team in order to develop guidelines on how to execute content marketing programs in specific sales and content categories

New York, Ny, Us

• Provided support to all facets of the Consumer Analytics and Research team through cross-department collaboration on projects and execution of data requests with tight turnaround times• Analyzed data to uncover key insights and produce written materials to help product, brand, and sales efforts• Assisted with designing research studies, including qualitative and quantitative approaches• Managed AOL’s proprietary panel including programming surveys and oversaw fielding of studies • Worked with primary team members to infuse insights about the Millennial generation across key product and sales teams through various research initiatives • Executed special project requests from internal and external clients

Los Angeles, California, Us

• Supported center’s directors in design, execution, coding, analysis, evaluation, and reporting of research projects • Managed survey projects by compiling data and transcribing handwritten documents• Collaborated with center’s directors in design and maintenance of online surveys and relational databases• Performed statistical analysis on large complex data sets and provided insights with data-driven recommendations to implement new and innovating marketing and communication strategies• Assisted center’s directors with logistical management of center responsibilities including strategic planning

Los Angeles, Ca, Us