• Part of the cross-functional team nominated for an award for the creation of two new campaigns, “Clearance Strategy” & “Weekly Surprise Deals.” that were implemented weekly throughout 2019. These new campaigns drove $1.2MM in revenue combined and contributed to sales growth of over 9% YoY. These campaigns drove traffic to visit the website on a day of the week (Thursdays) when web traffic is typically minimal.• Plans, develops, leads and executes all aspects of email marketing campaigns, from calendar creation, creative brief development to the execution and accurate deployment and analysis of campaigns.• Collaborates with b2b sales leadership and merchandising team to plan and develop marketing calendar for promotional and category planning, customer contact strategy/segmentation and creative content/messaging.• Provides direction and feedback to creative, marketing and other cross-functional partners to ensure marketing messages are conveyed clearly and align to overall business objectives and email best practices. Evaluate against KPIs and implement recommended changes.• Develop and implement new campaign ideas and promotional strategies to help build and expand the email marketing program. Test strategies to increase file engagement.

• Assist in the development of email campaigns this included planning, building, testing, and execution.• Analyze email campaign results and implement recommended changes

• Oversaw and coordinated all promotional collateral for the launch of REI’s first retail demo display unit in the agriculture and construction market; communicated to sales team project execution status and results of marketing activity. Provided recommendations on product to include in display, and construction of display itself with external and internal partners.• Growth of REI’s social media channels: LinkedIn Followers : + 23% January 2016 – January 2017 Twitter Followers: + 34% January 2016 – January 2017 Facebook Fans: + 37% January 2016 – January 2017• 2016 implemented creative brief process to minimize the number of design revisions and set clear expectations of project objective.• In 2016 sent 664,751 emails; 28.6% open rate; 2.6% click through rate• November 2016 coordinated logistics of 30 staged photography shots of manufacturing plant, hardware and software engineering testing. Shots included: live welding, live paint booth and press machinery. Project cost came in $1,800 under estimate.• Provide creative direction, concept and copy for press releases, print advertisements, social media postings, email blasts, and sales materials.• Develop, implement and evaluate marketing campaigns; collaborate with internal graphic designer on strategy and concept development • Work in partnership with cross-functional teams on their branding and communications needs• Provide recommendations and research website development vendors for redesign of the REI website for optimal lead generation and customer/user experience (CX/UX).• Become a source expert on all hardware and software solutions REI offers for five vertical markets. Know how each solution works and how to position and brand the solution within their respective market channel.• Project manage external creative agency on large initiatives. Develop initial project strategy and scope, maintain project budgets, manage proofs, edits, and ensure deadlines are met.

*Position Impacted in the Consolidation with the Oklahoma Market*MAJOR ACCOMPLISHMENTS/ACHIEVEMENTS• During the leave-of-absence of the retention manager, assumed her responsibility of leading proactive retention initiatives in a dynamic competitive environment, while continuing with my assigned duties simultaneously. All projects and initiatives solidly executed exceeding team expectations. • Analyzed previous year’s data to compile an estimation of expenses for the 2014 retention budget.• Participated in the interview process of the marketing intern, developed coaching and people leading skills by leading at a distance. (Intern based in Wichita office while I was located in Omaha office.) • Provided recommendations and executed billboard placement within the Omaha market to Media Manager and media buyer agency to ensure greatest number of impressions and best placement within the city• Executed competitive battle plan tactics in collaboration with boundary partners. All tactics executed on time, consistently provided updates to cross-functional team on tactic status. Numerous tactics in flight simultaneously at a very fast pace. Successful in delivering proper messaging to external customers while also fulfilling the needs of internal team's objectives.• Manage the media traffic in partnership with the Media Manager for Central Region effectively and efficiently resulting in hitting our Unit/Revenue Goals in 2013. (24 broadcasters, 5 Cross Channel/Cable Markets, numerous radio and outdoor contracts)• Managed the Welcome Kit process for the Central Region (Omaha; Kansas; Northwest Arkansas; and Sun Valley, Idaho). Documented Welcome Kit process and communicated process to boundary partners. • Participated in calls with corporate retention team on implementing retention and other life-cycle management programs; executed and customized these projects for the Central Region.

• Developed and managed process of the design of direct mail and email blast creative pieces, deployed and tracked results of the campaigns • Created sales support materials for retail stores to use in cross-selling customers in addition to the retention of customers • Collaborated within marketing department on product launches, external communications of legal notifications, and retention campaigns • Assumed complete management of digital and web based tactics in less than a month of employment; standard timeframe of complete management of tactics averages at six months of employment • Managed expenses by opening purchase orders for campaign tactics and ensuring invoices are paid in accordance to company policy

*Position eliminated May 2012• Designed, implemented and tracked direct mail and email campaigns to current residential customers and new residential landscape lighting prospects• Created 2012 marketing budget and tracked expenses• Identified and added new strategic partners by mailing targeted brochures that highlighted key projects• Improved retention of residential customers by implementing consistent and targeted direct mail strategies (personal letters and postcards)• Coordinated the redesign of company website with free-lance graphic designer• Designed, implemented and tracked Social Media and email marketing Campaigns

* Company went out of business Jan 2012• Prospected for new business in the Omaha Metro through cold-calling; Added four new accounts• Qualified prospects and prepared executive team meetings to review services and support offerings• Maintained prospective and current client base database of approximately 500 records• After six months, was given additional responsibility of the design, implementation and sustainability of company social media pages and e-newsletters, reaching over 400 clients

*Part-time PositionProvided total talent solutions to businesses throughout the Omaha area, including the execution of full life-cycle recruiting: sourcing, soliciting, and qualifying candidates, and interview process managementDelivered a "ready-now" talent pipeline by continuously networking with potential candiates

*Position eliminated Oct 2010• Generated new business opportunities in five Midwest markets by cold calling approx 80-100 prospects per day; tracked and followed-up on prospects throughout the sales cycle• Once qualified, scheduled introductory visit with executive team to meet with prospect to engage in the sales process• Assisted the Business Development Manager in selecting a vertical market to focus on and compose marketing materials