Tiffany Wendeln Connors Email & Phone Number

Saint Petersburg, Fl, Us

St Petersburg, Florida, United States

Assign, edit and publish personal finance content for CNET Money.

St Petersburg, Florida, United States

Leads a distributed team of 11 staff members, plus a freelance team, working remotely across multiple time zones to produce content for The Penny Hoarder and three other Clearlink brands: Safewise.com, Move.org and Business.org.Oversees production for the four sites, including editorial, graphics, photography, video and social media. Develops content strategy and implementation. Directly supervises three staff members who produce email newsletters, daily editorial content and data reporting.Continues to perform previous deputy editor duties.

St Petersburg, Florida, United States

Leads a distributed team of editorial staff and freelancers working remotely across multiple time zones to produce daily content.Manages the editorial calendar, supervising teams to ensure adherence to daily deadlines and prioritizing breaking news.Collaborates with various stakeholders, including visuals, SEO, branding, affiliate and audience development teams, to ensure content aligns with our target audience and organizational goals. Oversees content strategy and development. Reviews all pitches for new posts, assessing the potential value for SEO, email, social and monetization. Provides feedback and coordinates assignments.Tracks web analytics and audience data to publish weekly, monthly and annual performance reports.Created system for managing an archive of evergreen content. Assigns an average of 30 updates and revisions each month based on newsworthiness, email reach, search rankings and affiliate revenue potential. Monitors post-publication performance on a monthly basis.Publishes multiple posts daily using a content management system, performing final quality assurance checks on all content prior to publication.Advises audience development team on editorial content for daily email newsletter, prioritizing content within the editorial calendar to align with the newsletters’ needs.Collaborates with coordinating teams within the organization to determine content that can be repurposed across multiple websites. Serves as team lead for on-demand special projects that have included affiliate revenue initiatives, site optimizations, content management system analysis and email experimentation.Continues previous duties that included deep development editing, copy editing and quality assurance checks.

Tampa/St. Petersburg, Florida Area

Led organization's republication strategy, assigning and updating articles based on SEO analysis and newsletter performance. Increased republication production by more than 30% over two years.Monitored industry trends and interviewed subject matter experts to write breaking news and evergreen articles. Edited staff and freelance content for grammar, accuracy, clarity and consistency.Spent nine months embedded in the audience development team, writing and editing a daily newsletter with approximately 1 million active subscribers. Provided personal finance expertise for televised, online and in-person interviews and panels.

Present and past clients include Partners with Haiti; Innovation Cabinetry; Bacon, Bacon & Furlong, P.A.; Institute for Corporate Productivity; Miles Media; and Demand Studios.

Saint Petersburg, Florida

- Member of 15+ person department that wrote product copy for HSN, a multi-channel retailer reaching 95 million homes. - Wrote content within legal and FTC parameters while incorporating brand and HSN lifestyle focus for TV and digital platforms. Analyzed daily workload to determine redistribution and cross-training opportunities.- Assumed part-time editing duties in January 2017. Collaborated with writers, TV Research & Development, producers and legal team to ensure copy was accurate and aligned with HSN marketing goals.- Assumed legal liaison duties within first year.- Exceeded department's 9-day turnaround time average while assuming additional categories as department was reduced from 3 to 2 people. - Recognized with monthly departmental writing awards: February 2017, June 2016, December 2015 and October 2015- Recognized with Team Superstar award: Q4 2015

Sarasota, Florida Area

Managed corporate communications and marketing materials for two franchise programs, Baby Boot Camp stroller fitness and Karna Fitness small-group women’s fitness, encompassing 100 locations nationwide. Responsibilities:- Designed and wrote marketing copy for all print and online marketing materials utilizing Adobe CS6 Suite, including InDesign, PhotoShop and Illustrator. Projects include postcards, posters, banners, logos, and print and web ads.- Wrote, edited, laid out and distributed monthly online newsletters and biannual print publication.- Organized and oversaw all aspects of four-day annual conference for 80 attendees, including franchise owners, instructors, corporate team members and corporate partners. - Monitored web site’s SEO optimization via keyword list, link building and content creation. Monitored results via Google Analytics.- Fostered and evaluated mutually beneficial marketing partnerships with national companies. - Planned social media calendar based on marketing campaigns and sponsorship agreements.- In 2013, assumed duties of staff photographer, conducting yearly photo shoot for all marketing materials.- Created four-part Branding Guidelines to ensure consistent branding and messaging across all communications and marketing materials.

Greater New York City Area

Columnist, Television (5/10 – 4/14): Wrote bi-weekly column “Drama Mama” for New York Post print and online editions (http://www.nypost.com/entertainment/tv). Also wrote occasional feature articles and interviews with TV personalities.Blog Writer, Television (1/07 – 5/10): Wrote weekly blog entries and articles for New York Post Web site (http://blogs.nypost.com/tv/).Associate Editor, Television (12/03 – 10/06): Designed and copy edited daily four-page section for newspaper with 700,000 circulation. Selected photos, chose layout and created graphics using combination of Harris and QuarkXPress. Contributed to decision-making on story selection and placement. Wrote headlines and captions.

Freelance writer who contributed articles (1000 words+) twice a month based on research of an assigned topic, ranging from How the Battle of Gettysburg Worked to How LEED Certification Works.

St. Petersburg, Florida

Served as art director for women’s fitness magazine published six times per year, during its transition from Her Sports + Fitness to the rebranded Women’s Running. During my time as Art Director at Women’s Running, re-branded magazine’s newsstand sales increased 250 percent. Responsibilities:- Oversaw the re-branding of magazine in addition to editorial design duties. Managed team of freelance photographers and designers.- Directed and managed photo shoots, including selecting models, apparel, photographer and locations.- Designed advertisements and marketing materials for magazine as well as inaugural Women’s Half Marathon.- Copy edited and wrote health-related articles.

Copy edited and wrote health-related articles for magazine. Fact-checked stories and participated in editorial-decision process.

Layout Artist (7/01 – 11/03): Designed feature interviews for weekly consumer magazine with 1 million circulation. As a member of a five-person art department, produced 50 percent of editorial pages. Fit text and photos to templates and enhanced with graphics created in Adobe Illustrator. Scanned and cropped photos utilizing Adobe PhotoShop.Copy Editor (6/00 – 7/01): Corrected spelling, grammar and style problems for weekly consumer magazine. Fact-checked copy with Internet, databases and editors. Tracked flow of copy through editorial and art departments. Edited reporters’ stories and readers’ contributions for brevity, accuracy and clarity on Quark CopyDesk.