Tiffany Whitaker, Apr, Cprc Email & Phone Number

Southwest Florida

Development and oversight of strategic marketing communications for the fundraising department of the regional, public healthcare system.Creating community alliances and relationships that generate charitable donations to support programs, services and facilities.

Southwest Florida

Developed & implemented long-term growth strategies, efficiencies & processes while consulting President, resulting in a ‘banner year’ with increased revenue and new business partnerships for the agency.Primary consultant for clients in diverse industries, ensuring client satisfaction and providingstrategic marketing communication plans resulting in increased ROI & surpassing goals.Successful creation & implementation of a plastic surgeon’s marketing communication plan resulting in a 31% increase in revenue over the previous year, surpassing the client’s hefty goal of 25%, and an increased investment by the client at contract renewal.Developed awareness of the agency’s brand though community initiatives, professional involvement, and marketing; leading new business proposals; directing of personnel and resources including production schedules, client budgets, vendors & staff time; development, mentoring and training of team.

Southwest Florida Area

Created & implemented a Tourist Attraction’s social media campaign with a budget of $2,521, resulting in approximately $211,950 in value.Developed creative and strategic marketing communication plans and oversee all aspects of implementation including marketing, branding, public relations (media and community relations, reputation management, crisis communication), social media, advertising, email marketing, graphic design, etc.

Fort Myers, Florida Area

Strategic execution of marketing communication tactics to achieve goals and objectives including tracking performance, monitoring trends, analyzing data & reporting on all campaigns & communication projects.Founded and oversaw an award-winning internship program building long-lasting community relations, increasing production levels & team moral while generating a consistent stream of talent for the agency.

Fort Myers, Florida Area

Directed an operating budget of $763,400 delivering consistent and sustainable revenue growth while surpassing fiscal goals through strategic planning, programming, and marketing of multi-site facility locations.Led a team of 30 to top performance through employee relations, training, systems & processes.Developed and implemented classes, training and special events that satisfy the needs and wants of a diverse community; Consistently projecting and adapting in response to changing market demands while penetrating new markets and establishing the department as a competitive market leader.Directed and oversaw marketing committee for the Public Works Department consisting of 11 Divisions implementing a social media campaign, public relations, production of various marketing/promotional materials such as newsletters, press releases, radio and TV advertisements, program and event guides as well as consulting on the redesign and communication to constituents of the City's new website.Provide communication opportunities for new downtown businesses and special projects such as the downtown riverfront project including creative direction for street signs, ribbon cutting events, public relations and communications with constituents including citizen responses, news releases/ media alerts, and more.Liaison for Presidential visit includes directing sound, stage, flow of people, set up and break down as well as barricades and turnstiles, and managing different levels of entry points for attendees.

Fort Myers, Florida Area

Generated key public-private and inter-local governmental partnerships within the community vital to the creation, growth, & sustainability of various programs and events including the GetFit initiative with locally-based attorneys and the American Heart Association, Trunk and Treat blood drive bringing together public service and local businesses, and gaining national attention for the World's Largest Swimming Lesson.Serving as an instrumental member of the City of Fort Myers Special Events and Entertainment Committees with a focus on the marketing, coordination and execution of special events and various charitable-giving initiatives including the Celtic Festival attracting visitors internationally. Networking within the community and working cross functionally across the City of Fort Myers organization vital to the growth, support, and sustainability of various programs and events throughout the City.