For more than 20 years, what inspires me most in my work is the ability to innovate on behalf of my customers and make a positive difference – from developing new digital marketing initiatives that connect customers to compelling brand stories and products to uncovering growth opportunities through experimentation to optimizing and scaling workstreams based on those key learnings. I also embrace challenges with proven ability to deliver results within highly ambiguous and complex environments that exceed customer and business objectives. Innovation and customer obsession within digital marketing and advertising across e-commerce and online channels is evident in my experience. I started my career in local media, reporting news online during a time when online news portals started to supersede print. Since then, I have been obsessed with engaging customers though digital marketing and joined the tech start-up scene. I held leadership roles at digital media start-ups focused on evangelizing brand value through producing rich content stories on emerging platforms. I also became obsessed with program value and developed expertise in audience and ROI attribution, eventually joining a media measurement company to advise technology companies on the efficacy of their digital strategies. In my current role, I am thrilled to continue my innovation journey through leading a team to develop new customer engagement and growth marketing opportunities for brands. In addition, I value and cultivate an empathetic, inclusive and inspiring vision within my team and workplace. I believe we have opportunity to support an environment in which we can learn and grow from each other, and I am dedicated to developing career opportunities that best support team growth. Outside of work, I am passionate about my community and volunteering for nonprofits like the Seattle Animal Shelter and Jubilee Women’s Center. Areas of expertise include: • Innovating marketing strategy, program development and experimentation• Building multi-channel ecosystems, audience and market measurement and attribution models• Developing creative and brand vision and driving production across onsite and offsite channels, including online and social media advertising• Using analytics to better understand customer behavior and segmentation, marketing and advertising impact, and incremental opportunities for innovation and long-term business growth• Managing P&L, budgeting and forecasting for organizational business goals• Cultivating marketing team mentorship, career development and leadership