Tiffany White Email & Phone Number

Seattle, Wa, Us

Leading a team to innovate and scale multi-channel marketing strategy and programs that drive discoverability and growth for 3P brands through increasing customer engagement. Programs include services to deliver GTM and lifecycle marketing for new brand and product launches across social media, PR, influencers, events merchandising and onsite traffic activations.• Developed content strategy with brands to increase customer engagement and traffic, including producing brand features on social media, influencers, advertising, PR and video and promotional opportunities for events.• Collaborated across sales and product teams and stakeholders globally to influence product roadmaps, build consensus on brand content strategy and increase overall brand awareness/coverage within their initiatives. Results contribute to leadership-level organizational goals.• Created and launched social media shopping experience and storefront to increase brand awareness through content personalization targeted to customer interests and evergreen/seasonal event strategies (e.g., Prime Day, Holiday).• Cost-effectively monitored and managed marketing budget compliance, oversaw profit/loss (P&L) performance, and prepared in-depth financial plans and forecasts for our business organization.

Seattle, Wa, Us

Built an advertiser optimization team to drive seller growth through cost-per-click advertising which included Product Ads and Sponsored Products. Support included tiered services targeted within advertiser lifecycles to improve campaign performance.• Key goals included driving incremental growth via optimization (e.g., keyword recommendations) and seller education (e.g., roadshows, webinars).• Developed strategy to expand advertising program adoption (+50% YoY) and catalog penetration (+67% YoY) through unique selection recommendations and integration with automated campaign building programs.• Partnered with product to deliver 1:many optimization program – including development and testing of program pilot SOPs and hiring team to scale. • Created advertiser segmentation profiles to measure product usage impact. Segmentation included deep dives in category and business data attributes.

Seattle, Wa, Us

Developed and managed strategies to drive strategic seller business growth. Key initiatives included developing marketing and merchandising strategy, reporting business trends, strategic selection and category growth recommendations and market research. • Created one of the first playbooks for strategic seller business development and marketing. Key initiatives included developing marketing and category growth strategy which included aligning goals with business trends, developing merchandising and promotion opportunities, and driving product feature improvements. • Innovated and drove Amazon’s first US conference for strategic sellers in 2014 which included content development across product, sales and category teams and conference marketing/branding.• Managed a holiday marketing promotion program across Amazon to increase third-party participation. • Reported key learnings, team goal progress and seller feedback in a weekly business reports to internal stakeholders and senior leadership.

New York, Us

Managed social media-driven market and customer research for e-commerce and technology clients. Research included measuring customer trends and brand sentiment and identifying opportunities to increase customer engagement. • Consulted clients about their social media marketing strategy and implemented solutions to monitor key performance indicators and established industry benchmarks for client metrics; drove client feature requests within product roadmaps. Key clients included Amazon, Microsoft, AOL/Huffington Post, Levi’s, Kroger and Target.• Developed customizable syndicated reporting to track social media trends during key shopping seasons – like Black Friday – and incorporated Nielsen data solutions like online, TV and demographic segments with sales data to determine marketing ROI. • Provided thought leadership about trending topics in social media marketing, including facilitating industry webinars.

Evangelized multiscreen research tools – including online, streaming video and mobile traffic and advertising data – across accounts and educated user groups by hosting public trainings and scheduling analytical presentations. Key accounts included Microsoft and Amazon.

Boston, Massachusetts, Us

Produced rich media interactives built with Brightcove online products – Storymaker and the video console. Project management responsibilities included coordination of client requirements, production schedule tracking, testing, and live support.

Produced and managed Web site content at www.fulton.asu.edu/ee. Worked with university to redesign and reformat site to meet new policy requirements.

Us

Produced live and recorded webcasts for diabetes, multiple sclerosis, hepatitis C, rheumatoid arthritis and psoriasis education networks in alliance with national patient advocacy groups like the American Diabetes Association and the National Multiple Scleroris Society.

Designed The Record-Journal news pages and produced The Record-Journal Web site content. Also reported local news and feature stories.

Masters, Communication And Media Studies

Ba, Journalism