"I'm not afraid to get creative, which means innovation is always on the menu."BUSINESS RESULTS: ▲ Drove a global spirits brand's 2-Year growth +11.5%, US Household Penetration +33%, and all-time high-volume market share +50 basis points lead over key competitors.▲ Improved global innovation timeline by +23% vs 2PY, improved global innovation & renovation market execution by +16% vs 2PY, and reduced I&R idea-to-launch by -6% vs 2PY.▲ Drove new-to-world brand topline sales from zero to $8.2 million dollars in less than one year.Fearless Innovator, Creative Powerhouse With over two decades of global marketing leadership, Tiffany Wilburn isn’t just another name in the industry—she’s a force of nature. Known for her fearless creativity and strategic brilliance, Tiffany has consistently transformed CPG & Hospitality brands and businesses. She leverage her expertise as a independent expert consultant and Fractional CMO with deep expertise in Brand Management & Strategy, Product Innovation, Retail Merchandising and Consumer Insights. ▲ CORE COMPETENCIES: Storytelling Innovation Multicultural marketing White space opportunity analysis (market expansion) Media management Channel strategy Retail strategy Budget control ▲ PROVEN TRACK RECORD OF: Leading and executing marketing strategies aligned with corporate business objectives Enhancing brand consideration Increasing consumer engagement ▲ EXECUTIVE EXPERIENCE IN: Board and franchise marketing advisory council governance Private equity CEO reporting structure and partnership Data-driven strategic planning Team development Stakeholder management ▲ UNIQUE APPROACH: Armed with a Master of Science in Applied Sociology & Marketing Research and a Bachelor of Arts in Mass Communications, she blends the art and science of marketing with a deep understanding of society, culture, and human behavior.▲ PERSONALITY TRAITS: Enneagram Type 8 (wing 7) and an INTJ on the Myers Briggs scale: Self-confident Assertive Driven to achieve goals Internally motivated Composed under pressure Takes initiative Highly adaptable High strategic and imaginative problem-solving skills