A creative hub of designers, writers, doers, and dreamers. We're making marketing better, one idea and project at a time. Plaid Moose Creative, formerly Cooks Bay Marketing, has been a creative hub since 2014. When you work with our award-winning marketing and creative services team, you have over 60 years of collective experience in marketing working for you.

Wrote and self-published the Lake Minnetonka Eats book. The Lake Minnetonka Eats: Recipes from the Lake Area's Favorite Restaurants cookbook featuring recipes from 25 Lake Minnetonka restaurants and bakeries and beer pairings from Excelsior Brewing Company. The book also features:* The history and stories of each Lake Minnetonka restaurant* Beautiful photographs of the restaurants and Lake Minnetonka area* Local sources for farm-to-table freshness* Lake Minnetonka events with a food focusContact me with questions, ideas or to try out a new restaurant! > (612) 799-1643 > tiffany@cooksbaymarketing.com > www.lakeminnetonkaeats.com > @lakemtkaeats > www.facebook.com/lakeminnetonkaeats

I created Cooks Bay Marketing because I love working with people and creating things - brands, marketing plans, hype. Today, we have clients across several industries, B2B and B2C and companies small to large. We have expertise in bank marketing and continue to be a an agency of choice for several banks across the midwest. Member of the ICBM.Services include marketing strategy development, branding, website development and best practices, professional videos, writing and publishing, search engine optimization and search engine marketing, email marketing, advertising, content marketing, collateral development, social media, budgeting and whatever else your company needs to succeed.Let's start a conversation about your organization's marketing needs: > (612) 799-1643 > tiffany@cooksbaymarketing.com > cooksbaymarketing.com > @cooksbaymktg

The Eli Hart Foundation was created to raise funds to build a playground in Mound, MN in memory of Eli Hart, a kindergartener that killed by his own Mother in Mound in May 2022. The foundation will also focus on creating awareness around the gaps in the Child Protective Services system and foster care system.

NFR Communications acquired my company, Cooks Bay Marketing, and I now lead the new design services/marketing business. We will continue to provide the branding services, marketing strategy and consulting services that Cooks Bay Marketing was known for. Together with NFR Communications, our offerings get more robust with more creative thinkers and more capacity to help businesses succeed.

Marketing strategy: Develop marketing strategies and execute programs aimed at driving traffic and repeat sales for independent grocery stores; ultimately increasing revenue for the Consumer Marketing department. Includes store positioning, marketing plans, digital strategy, and omni-channel campaignsBranding: Personally lead a complete rebranding of SUPERVALU wholesale division to reposition the company within the industry. Used competitor analysis and qualitative data, created style guide and logo, developed templates for external and internal communications and managed roll-out to each department with a small budgetAccount Management: Responsible for over 40 independent grocery retail accounts handling all of their marketing requests focusing on relationship management, repeat sales and building customer loyaltyProgram Management: Manage regional circular program and coupon books including design of ad and retailer relationships, implementing consumer research and financials finishing FY14 $51,000 over plan and $29,000 over prior year; led cross-functional team on spring coupon event resulting in a 52% increase in profit over prior year after negotiating with new vendors to save costs and increasing vendor participation fundsDigital marketing: Research and roll out new promotions and programs to stay current on marketing trends in retail; work with CPG companies on digital promotions with first text coupon campaign resulting in $231,000 in incremental sales; create websites including fresheverydayproduce.com and develop integrated multi-media campaigns for retailers

Marketing planning: Managed marketing plans, campaigns, communications, and budgets for twobusiness units: mortgage and indirect lendingOnline marketing: Led all digital marketing efforts from creation, execution and training others including launching a blog for the mortgage industry, Google AdWords campaigns and social mediaEvents planning/management: Planned and executed global events and webcasts with related communications, advertising and sponsorships

Brand strategy: Worked on cross-functional team to create branding strategies around acquisitions evaluating brand strength and how smaller brands (such as Lominger) fit into the overarching Korn/Ferry brand Product marketing: Managed product launches, created integrated marketing plans and budgets and executed all tactics in campaigns; learned to create powerful campaigns with small budgets of $20,000 or lessGlobal e-commerce marketing: Led all merchandising management efforts for implementation of global e-commerce platform; managed new website launch through site architecture, branding, content and search engine optimization (SEO) enhancements; launched Google AdWords campaigns resulting in sales lift of over $100,000 in first yearSocial media marketing: Introduced and implemented social media marketing to Lominger product arm of company including Twitter (grew to over 1000 followers in 13 months,) Facebook (grew to over 470 fans in 13 months,) LinkedIn group (gained 1300 members in 11 months,) Wikipedia page and blog

Product marketing/sales: Promoted specialized medical technology through outside sales, promotional events, and multimedia advertising campaigns; directly increased sales by 25% over prior year with $200,000 marketing budget