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With 5+ years of experience in product marketing, I have successfully supported go-to-market strategies and delivered product launches that drove business growth and customer adoption for healthcare revenue cycle products. As the owner of the win loss program, I developed a deep understanding of market trends, competitive landscape, and customer needs, which I leverage to develop differentiated messaging and positioning that resonates with target audiences.I excel at collaborating cross-functionally with product, sales, and marketing teams to develop and execute comprehensive marketing campaigns that increase market share and drive revenue growth. Equipped with a PMC Level III Certification from the Pragmatic Institute, I have a thorough understanding of product management and marketing best practices, including market validation, roadmapping, and agile product development. As a strategic thinker and creative problem solver, I have a passion for working in dynamic environments where I can lead and motivate teams to achieve ambitious goals. I am excited to bring my skills, experience, and enthusiasm to a new opportunity as a Product Marketing Manager and drive success to any organization.
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Product Marketing LeadRippleshotChicago, Il, Us
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Product Marketing ManagerConsensus Cloud Solutions Nov 2023 - PresentLos Angeles, Ca, Us• Develop end-to-end GTM strategies and lead cross-functionally to drive alignment for new product launches and services• Drive the commercialization strategy and product portfolio alignment of Consensus family of interoperability solutions• Partner with product management to translate research and insights to better align intended use cases and product roadmap to the market and ensure a strong product-market fit• Create customer facing collateral (e.g. sales sheets, data sheets, webinars, eGuides, presentations, scripts, whitepapers and case studies)• Product portfolio management, developing product positioning, cross-selling value proposition and product integration -
Insider MemberProduct Marketing Alliance May 2021 - PresentSan Francisco, California, UsWith access to multiple templates & frameworks, OnDemand presentations, and exclusive content, the Insider membership plan gives a glimpse into PMA's ever-growing bank of industry-standard resources."An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok -
Client Experience SpecialistAptamigo Oct 2021 - PresentChicago, Illinois, Us• Help clients compare buildings that best fit their criteria and be a source of knowledge, trust, and support• Assist the Sales and Operations teams by answering client questions while touring and facilitating a smooth apartment-hunting experience -
Product Marketing ManagerFinthrive Jun 2022 - Aug 2023Plano, Tx, Us• Developed strategic product positioning & key messaging for a diverse portfolio of four Healthcare Revenue Cycle Management products, driving the creation of internal and external-facing collateral • Collaborated closely with sales and product management teams to create solution sales sheets, case studies, and pitch decks that resonatedwith target audiences searching for a comprehensive end-to-end revenue management platform• Spearheaded go-to-market strategy for new product launches, fostering seamless collaboration among cross-functional teams to ensure market penetration and widespread adoption after the TransUnion Healthcare & nThrive company merger• Published & rebranded thought leadership content through blog posts, white papers, executive guides, and other demand generation content• Established a structured process with Corporate Visions to collect and analyze customer feedback from win-loss review sessions, enabling a holistic understanding of customer preferences and pain points -
Product Marketing AnalystFinthrive Jan 2022 - Jun 2022Plano, Tx, Us• Implement the sales enablement tool, Seismic to improve the content management system during a company rebranding period• Facilitate bi-weekly sales education session with the subject matter expert for the sales team to support go-to-market efforts and product updates
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Product Marketing AnalystTransunion Sep 2020 - Jan 2022Chicago, Illinois, Us• Gather and report company and industry statistics for the product marketing, marketing communications and thought leadership teams to use consistently in sales and marketing material• Update and create asset sheets, sales presentations and other collateral to refresh content on internal content management system and support new product launches• Create monthly analytics report showing usage of sales enablement tools, readership of email communications, adoption trends and areas for improvement• Lead Healthcare sales education programs plus industry updates session to all healthcare associates• Lead quarterly sales knowledge checks, inputting questions into the Learning Portal, distributing the assessment to sales, and tracking and reporting results to sales leadership• Lead NPS customer experience survey efforts -
Product Marketing InternTransunion May 2019 - Sep 2020Chicago, Illinois, Us• Created and distributed competitive intelligence email briefings and market insights reports to internal sales teams and other stakeholders• Assisted the product marketing team improve customer, competitive and market intelligence, including creating and updating buyer personas and competitive battle cards and performing a deep dive analysis on a top competitor• Updated and organized materials on an internal website based on findings from the inventory and usage report analysis• Coordinated with CRM (Salesforce) and events teams to load leads from events and campaigns in a timely fashion into the database
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Marketing Assistant At Uic Creative And Digital ServicesUniversity Of Illinois At Chicago Jun 2017 - May 2020Chicago, Il, Us• Supported the Social Media & Promotional Manager in the creation of on-campus marketing campaigns to enhance student engagement by 65% through Student Affairs social media pages• Executed three promotional events monthly to increase student life awareness & coordinate event logistics• Managed social media planning weekly for execution of marketing strategies for the Student Affairs account, @UICLife.• Collaborated with other departments within student affairs to enhance the quality of promotional content and discuss promotional package requirements -
Peer Mentor At Campus HousingUniversity Of Illinois At Chicago Jan 2018 - May 2018Chicago, Il, Us• Facilitated study sessions for 60 residents in the honors business program to ensure that their high academic standings are maintained• Contributed to the students’ professional development and sense of community by facilitating a minimum of three professional development or speaker events per month
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Sales AssociateCharlotte Russe May 2017 - Aug 2018San Francisco, California, Us• Greeted 50+ customers daily and inform them of the latest in-store sales• Maintained conversion rate of 60% on the sales floor to ensure profit daily• Accommodated shoe and clothing size preferences for customers to provide satisfaction • Performed opening & closing cash register audits to secure money -
Business Development InternCourse Hero Dec 2016 - May 2017Redwood City, California, Us• Organized and executed 8 large scale guerrilla marketing campaigns that generated 128 new student users• Projected weekly promotional initiatives for product education, brand awareness and community building across campus• Consolidated & optimized a marketing budget of $775 to scale marketing expenses across promotionalinitiatives• Launched social media campaigns on Facebook and Instagram to drive engagement• Attended weekly meetings and submitted reports regarding marketing proposals, and performance metrics
Tiffany Lu Skills
Tiffany Lu Education Details
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University Of Illinois ChicagoMarketing
Frequently Asked Questions about Tiffany Lu
What company does Tiffany Lu work for?
Tiffany Lu works for Rippleshot
What is Tiffany Lu's role at the current company?
Tiffany Lu's current role is Product Marketing Lead.
What is Tiffany Lu's email address?
Tiffany Lu's email address is ti****@****hoo.com
What is Tiffany Lu's direct phone number?
Tiffany Lu's direct phone number is +163091*****
What schools did Tiffany Lu attend?
Tiffany Lu attended University Of Illinois Chicago.
What skills is Tiffany Lu known for?
Tiffany Lu has skills like Leadership, Marketing, Public Speaking, Management, Event Planning, Social Media Marketing, Time Management, Teamwork, Social Media, Marketing Strategy, Project Management, Promotion.
Who are Tiffany Lu's colleagues?
Tiffany Lu's colleagues are Nalani Brown, Randal Cox, Josh Parkinson, Gregory Lenihan, Thomas Horton.
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