Tiffany Lu Email & Phone Number

Chicago, Il, Us

Los Angeles, Ca, Us

• Develop end-to-end GTM strategies and lead cross-functionally to drive alignment for new product launches and services• Drive the commercialization strategy and product portfolio alignment of Consensus family of interoperability solutions• Partner with product management to translate research and insights to better align intended use cases and product roadmap to the market and ensure a strong product-market fit• Create customer facing collateral (e.g. sales sheets, data sheets, webinars, eGuides, presentations, scripts, whitepapers and case studies)• Product portfolio management, developing product positioning, cross-selling value proposition and product integration

San Francisco, California, Us

With access to multiple templates & frameworks, OnDemand presentations, and exclusive content, the Insider membership plan gives a glimpse into PMA's ever-growing bank of industry-standard resources."An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok

Chicago, Illinois, Us

• Help clients compare buildings that best fit their criteria and be a source of knowledge, trust, and support• Assist the Sales and Operations teams by answering client questions while touring and facilitating a smooth apartment-hunting experience

Plano, Tx, Us

• Developed strategic product positioning & key messaging for a diverse portfolio of four Healthcare Revenue Cycle Management products, driving the creation of internal and external-facing collateral • Collaborated closely with sales and product management teams to create solution sales sheets, case studies, and pitch decks that resonatedwith target audiences searching for a comprehensive end-to-end revenue management platform• Spearheaded go-to-market strategy for new product launches, fostering seamless collaboration among cross-functional teams to ensure market penetration and widespread adoption after the TransUnion Healthcare & nThrive company merger• Published & rebranded thought leadership content through blog posts, white papers, executive guides, and other demand generation content• Established a structured process with Corporate Visions to collect and analyze customer feedback from win-loss review sessions, enabling a holistic understanding of customer preferences and pain points

Plano, Tx, Us

• Implement the sales enablement tool, Seismic to improve the content management system during a company rebranding period• Facilitate bi-weekly sales education session with the subject matter expert for the sales team to support go-to-market efforts and product updates

Chicago, Illinois, Us

• Gather and report company and industry statistics for the product marketing, marketing communications and thought leadership teams to use consistently in sales and marketing material• Update and create asset sheets, sales presentations and other collateral to refresh content on internal content management system and support new product launches• Create monthly analytics report showing usage of sales enablement tools, readership of email communications, adoption trends and areas for improvement• Lead Healthcare sales education programs plus industry updates session to all healthcare associates• Lead quarterly sales knowledge checks, inputting questions into the Learning Portal, distributing the assessment to sales, and tracking and reporting results to sales leadership• Lead NPS customer experience survey efforts

Chicago, Illinois, Us

• Created and distributed competitive intelligence email briefings and market insights reports to internal sales teams and other stakeholders• Assisted the product marketing team improve customer, competitive and market intelligence, including creating and updating buyer personas and competitive battle cards and performing a deep dive analysis on a top competitor• Updated and organized materials on an internal website based on findings from the inventory and usage report analysis• Coordinated with CRM (Salesforce) and events teams to load leads from events and campaigns in a timely fashion into the database

Chicago, Il, Us

• Supported the Social Media & Promotional Manager in the creation of on-campus marketing campaigns to enhance student engagement by 65% through Student Affairs social media pages• Executed three promotional events monthly to increase student life awareness & coordinate event logistics• Managed social media planning weekly for execution of marketing strategies for the Student Affairs account, @UICLife.• Collaborated with other departments within student affairs to enhance the quality of promotional content and discuss promotional package requirements

Chicago, Il, Us

• Facilitated study sessions for 60 residents in the honors business program to ensure that their high academic standings are maintained• Contributed to the students’ professional development and sense of community by facilitating a minimum of three professional development or speaker events per month

San Francisco, California, Us

• Greeted 50+ customers daily and inform them of the latest in-store sales• Maintained conversion rate of 60% on the sales floor to ensure profit daily• Accommodated shoe and clothing size preferences for customers to provide satisfaction • Performed opening & closing cash register audits to secure money

Redwood City, California, Us

• Organized and executed 8 large scale guerrilla marketing campaigns that generated 128 new student users• Projected weekly promotional initiatives for product education, brand awareness and community building across campus• Consolidated & optimized a marketing budget of $775 to scale marketing expenses across promotionalinitiatives• Launched social media campaigns on Facebook and Instagram to drive engagement• Attended weekly meetings and submitted reports regarding marketing proposals, and performance metrics