- Managed 7+ global and domestic social media accounts, successfully crafted engaging content, increasing 55K+ new followers by 75% within five months.- Executed and created 10+ marketing campaigns, including Lineup Announcements, Golden Ticket Winner, Countdown to 30/50 days, and Valentine's Day boosting brand presence and stimulating user engagement, resulting over 100K views on campaign.- Collaborated closely with graphic design and media teams to create impactful assets, including over 300+ assets for individual artists, social alerts, promotional videos and festival footages.- Crafted and reviewed all press releases and related marketing materials for, ensuring accuracy and consistency in messaging. Resulted in EDC China’s Official Press Release achieving a global reach of 380 million.- Hosted and designed weekly EDC promotional livestreams on TikTok, generating 1.1 million views over 8 weeks.- Maintained official website through Wordpress to ensure accurate updates across festival information, artwork, partnerships, and ticketing links.- Managed database and information systems, collecting and organizing confidential data for 300+ artists and crew members. Ensured accuracy through proofreading and data input, facilitating the process of obtaining cultural performance permits.- Conducted on-site artist interviews including John Summit, Meduza, Gorgon City, Nicky Romero, Steve Aoki, and Alesso, orchestrated media engagements with esteemed outlets, including Billboard, and AsiaFM, significantly increasing in brand visibility.

- Contributed to the development of brand concepts for Playhouse's latest nightclub venue, Wan More, by incorporating brand vision, values, target audiences, visual identities, and brand story.- Created and executed a series of marketing campaigns for the launch of the largest nightclub in Shanghai, including successful pop-up events involving 800+ attendees and collaborative releases with local established streetwear designers.- Developed strategic cooperations with prominent event groups and influencers, including WOW Shanghai and That’s Shanghai, ensuring coordination of media interactions and contest fulfillment.

- Fostered audience growth and increased engagement within the E-Sports community. Assisted artists and labels in boosting daily Spotify streams by 10K-20K and TikTok view counts by 5K-10K.- Managed creator partnerships across multiple social media platforms including scaling media list, conducting creator outreach, and developing campaign briefs.- Generated gaming content ideas on Instagram, TikTok, and Twitch for prospective clients including Jack Harlow and Slushii.

- Co-Managed international and local social media accounts (Instagram, Facebook, Twitter, WeChat, Weibo), prepared daily content for accounts resulting an increase of 6k+ followers on international platforms and 20k on local platforms within 6 months.-Assisted in organizing over 50+ media interviews for performing artists with over one million DAU’s on site.-Managed daily operational tasks especially in form of language translation assistance

- Organized, facilitated and performed in local Boston EDM events ( 300 + attendees )- Released article on Chinese social media (WeChat) post with #1 viewed (5,000+ views ) article within the account

- Managed artists’ Chinese social media platforms and proposed strategic content planning with monthly data analysis. Successfully increased Armin Van Buuren’s Chinese social media followers by 20% - Managed daily operational tasks especially in form of language translation assistance - Assisted in touring artists across Mainland China

Managed ensembles, maintained office operations by receiving and distributing communications, maintained supplies and equipment, picked-up and delivered items.