Tiffany Yip Email & Phone Number

Burbank, California, United States

Los Angeles, CA, US

• Construct global strategies to establish the Lionsgate+ brand and grow the streaming app viewer base, directing 35+ team members on how to approach the marketing brief to launch 10 new shows, 5 returning series and 3.
• Devised new workflows and document templates for media planning, creative asset management, and campaign reporting to deliver consistency across 6 markets and drive workload efficiency
• Trained local market teams on how to plan, measure and execute trailer campaigns, thus securing the trailer campaigns in the agency scope of work and bringing in an additional $20K in agency revenue

New York, NY, US

• Account: Game Show Network, WGN America, Ovation, Duolingo
• Operate as the strategy lead for traditional and digital media and devise media plans that best deliver on clients’ ratings goals for TV tune-in accounts and brand awareness goals for Duolingo
• Decipher campaign performance data into actionable learnings and present key findings and recommendations for future campaign activations to the client
• Ideate and manage partnership opportunities leveraging a branded asset exchange to creatively extend reach beyond paid media and raise brand awareness
• Planned and executed the successful launch of 11 new IPs across 3 TV Tune-in accounts, developing a robust portfolio of shows for long term network growth

New York, NY, US

• Account: Sony Theatrical
• Developed custom campaign strategies for Sony theatrical releases and partnered with internal buying teams to construct multi-million dollar media recommendations
• Analyzed the campaign tactics and media spending of competitive releases weekly to understand how competing studios are marketing each film and to glean new planning strategies for future Sony releases
• Mentored and managed the daily workload of 3 theatrical planning team assistants

• Account: Disney Theatrical
• Collaborated cross-functionally with the buying, digital, and outdoor teams to build and manage $40MM+ media plans that effectively reached key demographics for Disney theatrical releases
• Created comprehensive filmmaker decks that merchandised media campaigns for the clients to pitch strategy and campaign tactics through to the film’s major stakeholders
• Onboarded 2 new assistants to the theatrical planning team and supervised all assistants’ daily deliverables

• Account: Disney Theatrical
• Managed the offline components of the media plan and coordinated with internal departments to deliver campaign summaries for all live campaigns on a weekly basis
• Produced a 2015 overview deck that reported year over year studio buying trends and shifting Moviegoer habits to inform planning strategies for the 2016 upfront buying season

London, London, GB

• Account: Fox Theatrical
• Built strategy positioning decks that used MRI survey data to create custom consumer profiles to identify targeting opportunities for upcoming 20th Century Fox and Fox Searchlight releases
• Led 30+ person brainstorm sessions to ideate innovative media executions that would drive awareness and urge key audiences to watch new releases in theaters
• Spearheaded a Weekly Competitive report that analyzed buying strategies of new title releases to brief clients on how studio competitors are approaching the TV marketplace

London, London, GB

• Pulled media spend data for competitive analysis, built connection decks, and wrote daily TV ratings reports for the Fox Theatrical Team
• Created Campaign Summary decks that complied post campaign results from a number of global markets the client advertised in for the DreamWorks TV team
• Solved Local TV and Radio buy discrepancies and communicated with vendors to receive local market updates for the Activation Team
• Constructed a group project called “Generation Edge: The Empowered Consumer” that researched the media consumption habits of Gen Z and presented key findings to upper management

Burbank, CA, US

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Major: Business Administration, Minor: Cinematic Arts

Education record